Student success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Search behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
There are few conferences that truly bring together such an inspiring mix of vision, innovation, and authenticity as UPCEA’s Convergence. This year, the event in Washington D.C. proved why it’s one of my favorite gatherings in the field of continuing education. The energy, the openness, and the collective drive to redefine learning for a changing…
Innovation attracts attention, and not all of it good. Protecting data, students, and credibility now means securing every AI experiment before it secures you. The Bright Side, and the Blind Spots, of AI in Higher Ed AI is higher ed’s new favorite partner and, like any power couple, it comes with complications. It’s rewriting…
Is your institution ready to deliver, comply, and compete? This update is intended to highlight key portions of the One Big Beautiful Bill (OBBB) that affect colleges and universities. The goal is not to offer opinion, but to bring clarity around the law’s implications—especially the arrival of Workforce Pell. The OBBB is a broad, multi-issue…