Industry Insights

Why academic institutions are embedding IT credential content into programs far beyond computer science. The new reality: every field is a tech field Whether you’re studying law or logistics, public health or public policy, tech skills are no longer optional. From automation to data security to compliance, today’s workforce expects professionals to be as comfortable…

Consider the humble pocketknife. For most owners, it cuts a fishing line or opens a bottle. But in the right hands, it becomes a tool of precision and creativity. Now, consider Artificial Intelligence. Vastly more complex, AI is also a tool—one that, depending on the user, can serve as a shortcut or a source of…

The pace and pressure of academic leadership have intensified. Many leaders are navigating increased responsibilities, constrained resources, political tension, and widespread fatigue. In this environment, clarity, presence, and sustained energy are essential and precious. To lead effectively, leaders must protect their most limited resource: their focus and energy. Coaching provides a structured space to do…

How Do You Market to College Students Today? What is the modern student search journey? Today’s students explore school options across various platforms, often following curiosity rather than a set path. Before they even land on a college website, students might watch a dorm tour on TikTok, get advice from Reddit threads, or ask ChatGPT…

Many non-academic factors influence learners’ higher education decisions: financial implications, geography, degree paths, sports success, family legacy, and more. While there are many ways for a given institution to market itself, economic, technological, and societal shifts are motivating schools to refocus their marketing on attributes that specifically drive positive outcomes and generate industry-ready graduates: Learners…