Industry Insights

Valuable insights from UPCEA's trusted corporate partners.

Ten Ways to S.K.I.L.L.: Strengthening Knowledge Through Industry-Linked Learning in Higher Education

January 27, 2025

During a recent Virtual Masterclass titled Strategies for Integrating Micro-Credentials into Curriculum, I had the privilege of joining Lancie Affonso from the College of Charleston to explore how industry-recognized microcredentials can enhance course outcomes. Lancie shared examples of how microcredentials can bridge the gap between academic theory and professional practice while meeting students’ diverse interests…

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Future-Proofing Professional Education: A Growth Playbook for 2025

January 10, 2025

In 2025, online, professional, and continuing education leaders are navigating a challenging yet transformative period. Rising demands for skills-based, flexible learning are matched by an increasingly competitive landscape.  Today’s adult learners, who often balance work and study, seek programs that offer immediate value, clear career pathways, and lifelong learning opportunities. As traditional degree enrollment declines,…

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How High Exam Pass Rates Benefit Students, Schools & Communities

January 3, 2025

In the ever-evolving landscape of healthcare education, student success is paramount. One crucial marker of a student’s success is their ability to pass a certification exam. Beyond personal achievement, successful exam outcomes carry profound implications for the students, their educational institutions, and the communities they serve. Let’s delve into the multifaceted benefits that stem from…

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Strategic Marketing Best Practices to Reach Military-Connected Students

November 27, 2024

Military-connected students (veterans, active duty service members, National Guard and Reserves members, and their families) represent a valuable but often overlooked demographic in higher education. These individuals bring a strong sense of purpose, discipline, and a commitment to service to campus—qualities that make them outstanding students and future leaders. As higher education institutions seek to…

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Understanding Cost Per Inquiry in Higher Education Marketing

November 26, 2024

Marketing cost per inquiry (CPI) is a primary signifier of how well your marketing is performing, but it has historically lacked a critical aspect that makes it a valuable barometer for success: its very own benchmark. Search Influence and UPCEA have addressed this crucial gap in higher education marketing with our Marketing Metrics Research Report:…

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Other Blogs and News:

How to Build Strong Employer Partnerships to Support Student Success

Now, possibly more than ever, it is critically important for colleges and universities to engage with employers for the benefit of our students. Higher education is facing an unprecedented time. The demographic cliff is upon us, the current political environment has led to policy whiplash and has upended funding sources for research. Our campuses have…

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Artificial Intelligence is Non-Negotiable for Higher Education Marketing and Enrollment Management

Why Institutional Leaders Can No Longer Afford to Wait on AI adoption The clock is ticking for higher education institutions that haven’t fully embraced AI. What was once an experimental advantage in marketing and enrollment has quickly become an urgent necessity. AI has firmly established itself as an operational imperative across diverse industries, with the…

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Congress Passes President Trump’s OBBB—Workforce Pell Included, but Higher Ed Gets $300 Billion Slash | Policy Matters (July 2025)

Major Updates Congress Passes President Trump’s OBBB—Workforce Pell Included, but Higher Ed Gets $300 Billion Slash President Trump’s newly signed One Big Beautiful Bill Act (OBBB) overhauls the federal approach to higher education policy. Short-term Pell advocates (of which UPCEA has been a long supporter) have something to be thankful for, as it opens Workforce…

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Synchronizing Pathways: Advancing the National Dialogue on Credentials and Learning Mobility

Incubator grant supports critical work to align data practices and learning mobility frameworks to benefit today’s learners WASHINGTON July 31, 2025 – UPCEA, the online and professional education association, has launched a national initiative to advance credential transparency and learner mobility through improved data quality and institutional capacity-building. The project titled, “Synchronizing Pathways: Expanding Institutional…

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Accelerating Institutional Capacity for Employer Engagement in Credential Innovation

As the future of work rapidly evolves, higher education institutions must accelerate their capacity to engage with employers—building bridges between learning and labor market relevance. At UPCEA, with support from Walmart, the world’s largest employer, we’ve undertaken two major initiatives to strengthen these bridges. The first project provided foundational benchmarking data, a practical playbook, and…

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UPCEA Recognizes 2025 Award Recipients at the Summit for Online Leadership and Administration Conference (SOLAR)

Association Award Recipients Highlighted at Event WASHINGTON (July 17, 2025) – UPCEA, the online and professional education association, is pleased to recognize the recipients of this year’s online and distance education awards. Award recipients will be showcased at the Summit for Online Leadership and Administration (SOLAR) Conference, July 22-24 in Portland, Oregon. The annual SOLAR…

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