Industry Insights

Valuable insights from UPCEA's trusted corporate partners.

Digital Marketing Strategy for Higher Education: Drive Enrollment With SEO and PPC

June 6, 2025

How Do You Market to College Students Today? What is the modern student search journey? Today’s students explore school options across various platforms, often following curiosity rather than a set path. Before they even land on a college website, students might watch a dorm tour on TikTok, get advice from Reddit threads, or ask ChatGPT…

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Learning Design: Your Best Underutilized Marketing Tool

May 23, 2025

Many non-academic factors influence learners’ higher education decisions: financial implications, geography, degree paths, sports success, family legacy, and more. While there are many ways for a given institution to market itself, economic, technological, and societal shifts are motivating schools to refocus their marketing on attributes that specifically drive positive outcomes and generate industry-ready graduates: Learners…

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Higher Ed SEO Trends to Stay Competitive

March 14, 2025

Higher education institutions are navigating a rapidly evolving search landscape. With so many prospective students turning to search engines to explore programs and make enrollment decisions, universities must ensure their SEO strategies keep pace with these changes. Without a clear SEO strategy, institutions risk losing visibility. According to the Higher Ed SEO Research Study developed…

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The Key to Professional & Continuing Education Success Starts with Your Systems Data

March 7, 2025

Systems are the processes, people, and technology that make your university run on a day-to-day basis. There are a thousand of them that make up your infrastructure, from recruiting and enrollment to learning design and continuing education. It’s these systems that dictate the experiences your students, staff, and faculty have within your university. As such,…

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Is an OPM Right for You? How Can You Tell?

January 31, 2025

Is an OPM partnership right for your institution? The answer is rarely a simple yes or no. The decision to work with an Online Program Manager (OPM) is complex—shaped by factors like institutional readiness, cultural alignment, operational needs, staff expertise and financial considerations. Some universities thrive with deep OPM partnerships, others prefer independence, and many…

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Other Blogs and News:

AI Tools Are Driving Prospective Student Decisions, UPCEA and Search Influence Research Shows

Half of prospective students use AI tools weekly, and early-adopting institutions stand to gain in enrollment visibility. NEW ORLEANS, La., October 13, 2025 – 50 percent of prospective students now use AI-powered search tools at least weekly, making artificial intelligence a critical first step in discovering and evaluating higher education programs. The 2025 AI Search…

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Maximizing Audience Lifetime Value: The Role of Branding, Partnerships, and Alumni Networks in Credential Success

Shifting Student and Employer Priorities Create Opportunities for Higher Education Interest and innovation in workforce-related programming and credentials continue to surge, emerging as one of the fastest growing markets in higher education. Two-thirds of colleges and universities are making significant investments in this area, with more than one-third also embedding professional certifications into their online…

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UPCEA Virtual Forum Recap: Expanding Institutional Capacity for Employer Engagement in Credential Innovation

September 17, 2025 marked UPCEA’s first-ever Virtual Forum on Employer Engagement and Credential Innovation. The event, curated by Amy Heitzman, Ph.D., UPCEA’s Deputy CEO and Chief Learning Officer, brought together senior leaders in professional, continuing, and online education to examine how institutions can strengthen partnerships with employers and scale credentialing strategies that align with workforce…

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UPCEA Publishes “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today” to Guide Higher Education Leaders into a New Era

Advocacy piece serves as a guide for institutional leaders to navigate challenging times WASHINGTON, D.C., ISSUED OCTOBER 6, 2025…UPCEA, the online and professional education association, today announces the release of its latest advocacy piece, “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today.”  Designed to raise awareness of critical questions every campus leader…

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Trump Administration Gives Harvard 20 Days to Turn Over Admissions Data | Policy Matters (September 2025)

Major Updates Trump Administration Gives Harvard 20 Days to Turn Over Admissions Data The U.S. Department of Education has given Harvard University 20 days to turn over detailed admissions data in connection with an ongoing federal review of selective admissions practices. While focused on one institution, this move signals heightened scrutiny across higher education. Administrators…

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Preparing Four-Year Institutions for Workforce Pell

Institutions must begin preparing now for 2026 implementation.  On July 4, 2025, Congress passed the One Big Beautiful Bill Act (OBBBA), a sweeping legislative package that reshapes federal student aid and accountability policy. Among many consequential provisions for higher education is the creation of Workforce Pell, which will extend Pell Grant eligibility to some short-term,…

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