Industry Insights

Valuable insights from UPCEA's trusted corporate partners.

Higher Ed Marketing: A Corporate Approach for Institutional Success

February 28, 2024

By Kevin Phang, VP, Partnership Development, Marketing & Enrollment, Noodle Marketing plays a key role in shaping a company’s success, and in higher education it’s no different. Colleges, universities, and other institutions face more competition every year, and with market demands and trends in constant flux, the need for strategic, impactful marketing that delivers has…

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Three common challenges adult learners face — and how holistic coaching can help

February 9, 2024

As innovators and changemakers in the adult learner space, you’re always looking for the best ways to support the students you serve and help them overcome obstacles on their educational journey. Through coaching, you can provide adult learners with a personalized approach tailored to each individual, ultimately giving them the tools and techniques they need…

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The Fastest-Growing Job Skills for Universities to Prioritize in 2024

February 2, 2024

In an ever-evolving job market, higher education plays a crucial role in preparing students for strong career outcomes. I’m excited to share that Coursera’s third annual Job Skills Report is here to guide higher ed leaders as they navigate this landscape by highlighting the essential skills and credentials that are shaping the workforce.  The Job…

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The Symbiotic Relationship Between Academia and Stackable Credentials

January 22, 2024

As the next generation enters secondary education and the workforce, traditional university experiences are no longer enough to prepare students for their professional lives. Even generations who have been in the workforce for years are making career transitions, meaning that they are trying to learn applicable skillsets and earn relevant credentials to bolster their portfolios.…

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From the Ground Up: Attracting Working Adults as a New Student Market

January 19, 2024

Like many colleges and universities today, Spelman College was faced with the challenge of generating more revenue and also expanding beyond their core student population of women of color. Ultimately, the college made the decision to target working adults and professional learners who have been in the workforce for 10–15 years, a promising and relatively…

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Other Blogs and News:

Beyond Degrees: How Credential Innovation is Closing the Gap for 42 Million Learners

A Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…

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Lessons Learned from Star Trek

I am part of Generation X. I was born in 1965 and which makes me one of the cohort’s older members. Although I am a part of Generation X, I at times align with the “Next Generation” … the Boomers. Growing up around Boomers and being an older Gen X’er meant watching I Dream of…

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New Survey Explores Intersection of AI and Credentialing in Higher Ed

UPCEA and Instructure recently released the results of a survey on whether institutions are utilizing AI to enhance learner outcomes and records, and if so, how? Most survey respondents are heavily involved in developing learner experiences and tracking outcomes, though nearly half report that their institutions have yet to adopt AI-driven tools for these purposes.…

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UPCEA Announces Selection of Peer Learning Leaders to Drive Innovation in Skills-Based Credentialing

Six individuals selected for grant-funded work helping advance University-to-Business credential innovation strategies WASHINGTON (October 23, 2024) – UPCEA, the online and professional education association, is thrilled to announce the selection of six individuals to be Peer Learning Leaders for the association’s grant-funded “Expanding Institutional Capacity for Employer Engagement in Credential Innovation” project. The project will…

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Half of Higher Ed Institutions Now Use AI for Outcomes Tracking, But Most Lag in Implementing Comprehensive Learner Records

Survey conducted by Instructure and UPCEA explores the intersection of AI and credentialing in Higher Education SALT LAKE CITY — October 22, 2024 — Instructure, the leading learning ecosystem and UPCEA, the online and professional education association, announced the results of a survey on whether institutions are leveraging AI to improve learner outcomes and manage…

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Best Colleges Ranking – 2025 (WalletHub)

Insights from Ray Schroeder, Senior Fellow at UPCEA – The Online and Professional Education Association and Professor Emeritus of Communication – University of Illinois Springfield Are Ivy League and other “name- brand” schools worth the high sticker price? Wise consumers of higher education should begin with the outcome. What career or job is your desired…

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