A lot of time and money are invested in your website and marketing tactics to drive traffic to your site. However, if conversions don’t follow, then you’re left wondering if you’re targeting the wrong audiences or if you need to invest more money. Fortunately, the answer is usually “no” – the real issue is often…
Read MoreIt’s no secret that COVID-19 disrupted higher education. Overnight, students and instructors shifted from traditional, face-to-face instruction to a fully-virtual model. Student retention was already top-of-mind for college and university administrators. But this sudden shift made the challenge of keeping students engaged even more difficult. A return to traditional, in-person learning is imminent. But…
Read MoreFinancial sustainability is the biggest existential threat facing higher education today. In the United Kingdom, the universities in deficit have almost quintupled in the last five years, from 24 in 2015/16 to 119 in 2018/19. The COVID-19 pandemic has exacerbated this challenge, with London Economics predicting that universities will be hit by a $3bn shortfall…
Read MoreYour future continuing education students already exist — researching and searching for your programs right now. So how can you effectively tap into the continuing education market and recruit new students for your programs? Who are your future students? According to research from Thinking Cap Agency, professional certification students are an average of 31 years…
Read MoreWhat has changed for you in the last year? For the team at MindMax, almost everything has. Since March 2020, our company has shifted to an entirely remote workforce, helped our university partners pivot their marketing and enrollment strategies to meet the evolving needs of their current and future students, and overall, we’ve spent…
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