Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreAI in Higher Ed Will Come Slowly, Until All of a Sudden! Higher education is, by nature, very slow to change. So it is with embracing Artificial Intelligence (AI). Yet, when it finally comes, the changes will come in an avalanche. In discussions with faculty and staff, I have encountered some reluctance to take AI…
Read MoreThere is a new “cliff” in American higher education, and it is not the demographic cliff. Rather, it is the dramatic cliff in math knowledge, skills, and abilities. Let me be clear that other discipline deficiencies are found in this new generation of college students, however they are dwarfed by those in math. These have…
Read More2019-20 UPCEA Benchmarking Research Agenda Announced
How do your programs, staffing and salaries stack up in the dynamic world of professional, continuing and online education? What marketing tactics are your peers using to get enrollments and fill their classes? Do you need solid benchmarking and stats to share with your campus leadership? UPCEA has exciting news—our Chief Research Officer and Center…
A Glance at the Realm of Higher Education
By SmartBrief Editors This post is produced in partnership with UPCEA. Former associate provost for outreach and engagement at the University of Southern Indiana and current vice provost for continuing education at North Carolina State University, Mark Bernhard offers insight into success within the profession of continuing higher education. Question: Tell us about your…
The Commons: Boost your job prospects by “re-creating” vs recreating
Do you ever feel like there aren’t enough hours in the day? If you’re like millions of working adults (meaning, anyone reading this), of course you do. And, while most of us are referring to a lack of time between 9 and 5, the reality is that the most successful people are willing to sacrifice…
2019 UPCEA Marketing and Enrollment Award Recipients Announced
WASHINGTON, D.C., November 1, 2019 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2019 Excellence in Enrollment Management Award and the 2019 Marketing Awards. The UPCEA Excellence in Enrollment Management Award recognizes an outstanding professional, continuing, and/or online organization (unit or individual) that models best practices and…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreOnline programs are no longer a nice-to-have. They are essential, with many schools looking to online as their primary growth lever amid market headwinds. A strong portfolio of online programs can allow institutions to grow enrollment, reach new student populations, and future-proof their offerings. But building, launching, and sustaining a successful online program operation requires…
Read MoreHalf of prospective students use AI tools every week. Yet, only about a third of higher education institutions have a formal strategy for AI search. That gap isn’t just a metric. It’s a brand visibility crisis. Students are using ChatGPT and Perplexity to research programs, compare universities, and narrow their lists, often before they ever…
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