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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

Four Steps to Help Enrollment Managers Lead in a Challenging Environment

July 9, 2024

Many institutions are facing significant financial hurdles and enrollment managers are called upon now more than ever to solve the multiple challenges related to enrollment issues including low numbers, diversification of learners to include the growing number and importance of adult learners, international enrollments, and tension between undergraduate and graduate program enrollments.  Changing our current…

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What Do Students Want from Their Online Programs?

June 20, 2024

Knowing what our potential students want is critical in a time of greater competition for students who will enroll in our programs.   Things have dramatically changed since the early 2000s when almost any online program was successful by almost any measure. Demand for online education was growing, while the supply of online programs could not…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

AI Reshapes Higher Ed and Society at Large by 2035

July 4, 2024

There are important steps to be taken in higher education as we prepare for the deep society-wide changes that will take place in the next five to ten years.  In general, these columns have focused on the incremental actions that should be taken to benefit higher education institutions and their constituencies as they adapt to…

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Higher Education Has Not Been Forgotten by Generative AI

June 20, 2024

The Generative AI (GenAI) revolution has not ignored higher education, a whole host of tools are available now and more revolutionary tools are on the way. Beginning with concern over the potential for plagiarism and cheating by way of the use of GenAI chatbots, higher education has paid attention to the development of this technology.…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Employers Partnering to Provide Microcredential and Training Programs on the Rise, New Study From UPCEA and Collegis Education Reveals

Opportunities are growing, but higher ed institutions are losing ground to private providers WASHINGTON, DC (January 23, 2024) — Companies partnering externally to provide training or professional development to employees increased by 26 percent (nearly 15 percentage points) between 2022 and 2023, according to a new study released today by Collegis Education and UPCEA, the…

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Short-Term Credentials Are Booming in Texas. Are Employers Hiring? (Work Shift)

In Texas, money is flowing for short-term credentials. The state’s new funding formula, signed by the governor in June, is allocating dollars to community colleges in part based on how many credentials of value they award.  It would appear that there is no better time to invest in alternative credentials. Interest rates on student loans…

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Report: Microcredentials Not a Strategic Priority for Many Colleges (Inside Higher Ed)

While the majority of colleges focused on online, professional and continuing education have embraced alternative credentials, a significant number of those institutions haven’t made them a strategic priority. That’s one of the key takeaways from a new study released Monday by UPCEA, the online and professional education association.  “While a lot of institutions want this, they…

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New Research: UPCEA Reveals Key Findings on Alternative Credentials

UPCEA shares business and program model insights in grant-funded study WASHINGTON (January 8, 2024) – UPCEA, the online and professional education association, is proud to share findings and takeaways from a new research study, Alternative Credentials: Business and Program Models. The research, supported by a grant from Walmart, is part of UPCEA’s “Building Capacity, Expanding…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

UPCEA Brand Evolution in an Era of Change

March 26, 2024

The pandemic upheaval forced rapid adaptation across campuses, accelerating the digital transformation that had been underway for decades. Online and professional education is at the forefront of this transformation, addressing strategic questions about business models and learner needs. In this ever-evolving landscape of higher education, adaptation isn’t just an option; it’s a necessity. UPCEA recognized…

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UPCEA Seeks Full-Time Controller 

March 15, 2024

UPCEA is currently seeking a full-time Controller for a fully remote position with the association.   The Controller will oversee and manage all aspects of the organization’s accounting functions. This includes ensuring financial accuracy, compliance with relevant regulations, and providing timely financial reports for internal and external stakeholders. The Controller also plays a key role in…

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Valuable insights from UPCEA's trusted corporate partners.

Drive Success: Using Recruitment SEO to Fill Higher Education Seats

July 2, 2024

  Higher education marketing teams face a critical challenge: adapting to how learners now discover and explore educational programs. From the first touchpoint to application completion, marketers must ensure a seamless experience for prospective students and maintain their presence throughout the enrollment funnel. This makes recruitment SEO more important now than ever before. With fewer…

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Future-Focused: Laying the Groundwork for Student Success with an Effective Orientation

July 1, 2024

Butler University has long been recognized for its commitment to providing high-quality education and fostering the development of well-rounded professionals. The Doctor of Pharmacy (PharmD) program has been a cornerstone of the university’s academic offerings for decades. Through a continuous commitment to improvement, Butler has embraced innovative approaches to ensure its offerings remain relevant and…

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