In the fast-evolving landscape of higher education and workforce alignment, non-degree credentials are surging in popularity. This trend is largely a result of baccalaureate degrees that are not adapting quickly to address more immediate market needs, coupled with a skepticism about the value of the degree. In place of bachelor’s degrees, students are seeking more…
Read MoreWhy Values-Based Influence Matters Now Higher education is undergoing seismic shifts—demographic changes, budget constraints, AI disruption, and questions of relevance. In this environment, how we lead and why we lead matters as much as what we do as leaders. Leaders who operate from a strong internal compass—those grounded in values—offer clarity, stability, and hope. Values-based…
Read MoreIn reflecting on my feelings about the advent of Artificial Intelligence (AI) in our lives, I must report they are mixed. I have the strong sense of the inevitability that this technology will meet and exceed its hype to alter the course of humanity, generally for the better. However, at the same time there is…
Read MoreArtificial Intelligence (AI) is rapidly becoming a cornerstone of contemporary practice in higher education. This summer is an ideal time to become AI literate for the fall. Perhaps you just haven’t had time to keep up with the advent of agentic AI. Or, you simply didn’t realize that AI is not just a fad in…
Read MoreJust Released: UPCEA Hallmarks of Excellence in Credential Innovation
Over the past five years UPCEA has published two Hallmarks of Excellence frameworks, first in Online Leadership and then Professional and Continuing Education. These quality frameworks have been endorsed and used by countless organizations and institutions as they evaluate, enhance, and sometimes even build professional, continuing, and online enterprises. Today, I am so pleased to…
Colleges Show Great Interest in Alternative Credentials But Weak Follow-Through (Campus Technology)
No matter what type of alternative credential students are earning, most institutions don’t retain official information about it. In a recent survey, just a third of institutions (38 percent) that offer alternative credentials said they allow those to be represented on students’ university records. Nearly half (48 percent) said they weren’t in student records; and…
Major Announcement: Introducing online professional development from UPCEA
I am pleased to share a major announcement today regarding a profession that is indispensable to the future of higher education. The field of Professional, Continuing, and Online Education (PCO) has truly come of age in the 21st century – and our importance and sophistication continues to expand exponentially as our members play an increasingly…
Look no further for your benchmarking and research needs
Today I’m writing to shine a light on UPCEA’s best kept secret: the Center for Research and Strategy led by Jim Fong and featuring some of the best consultants in the industry. The Center provides actionable research and benchmarking free of charge for all members; and high value custom consulting across the entire spectrum of…
Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…
Read MoreA Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…
Read MoreHow Do You Market to College Students Today? What is the modern student search journey? Today’s students explore school options across various platforms, often following curiosity rather than a set path. Before they even land on a college website, students might watch a dorm tour on TikTok, get advice from Reddit threads, or ask ChatGPT…
Read MoreMany non-academic factors influence learners’ higher education decisions: financial implications, geography, degree paths, sports success, family legacy, and more. While there are many ways for a given institution to market itself, economic, technological, and societal shifts are motivating schools to refocus their marketing on attributes that specifically drive positive outcomes and generate industry-ready graduates: Learners…
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