Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreWe have begun a transformation in higher education that will make us more responsive, efficient, and effective at achieving our multiple missions. This will not be easy or without trauma, but it is necessary. I had the honor and good fortune to be invited by the generous and insightful Board Chair of the International Professors…
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2021 UPCEA MEMS Award Recipients Announced
11 Recipients Chosen For Three Award Categories WASHINGTON, D.C., December 2, 2021 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2021 Crisis Management Marketing Award, 2021 Excellence in Enrollment Management Award, and the new Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award. …
New Research Answers Question Every College Wants to Know: Why Do Students Leave and How Do We Get Them Back?
BALTIMORE, MD and WASHINGTON, D.C. (December 1, 2021) – UPCEA (University Professional and Continuing Education Association) and StraighterLine conducted a critical empirical research study profiling the disengaged learner to better understand their situations and motivations in relation to higher education. The study focused on individuals who have college credits but are no longer attending college…
UPCEA Welcomes 13 New Board Members
WASHINGTON, November 18, 2021 – UPCEA, the Washington, D.C.-based association for college and university leaders in professional, continuing, and online education, is pleased to announce the election of four new officers and nine new directors to serve on the UPCEA Board of Directors. Elected earlier in November, these individuals will assume their roles at the…
Our commitment to your safety
Dear Colleagues, We are looking forward to gathering with you in-person this spring for UPCEA’s Annual Conference and the Summit for Online Leadership and Administration + Roundtable (SOLA+R), April 11-14, 2022 in Orlando, FL, at Disney’s Coronado Springs. For many of us, the Annual Conference and SOLA+R will be the first in-person events since before…
We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreOver the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
Read MoreThere are few conferences that truly bring together such an inspiring mix of vision, innovation, and authenticity as UPCEA’s Convergence. This year, the event in Washington D.C. proved why it’s one of my favorite gatherings in the field of continuing education. The energy, the openness, and the collective drive to redefine learning for a changing…
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