UPCEA Announces 2015 Marketing Award Recipients
170 Recipients Receive Honors Across 26 Categories for Excellence in Marketing
WASHINGTON, D.C., September 16, 2015 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2015 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership.
This year, UPCEA is honoring 170 recipients for their excellence in 26 awards categories across 8 divisions: Print Publications, Print Advertising, Outdoor/Exhibit Signage, Broadcast Advertising, Mixed Media Campaign, Most Improved, Strategic Recruitment Marketing Plan, and Interactive Media. View all of this year’s award recipients here.
“In a crowded marketplace with increased scrutiny on the value proposition of higher education, today’s continuing and online education marketer plays a critical role in the success of their institution,” said Lesley Nichols, Chair of UPCEA’s Marketing, Enrollment and Student Services Network. “This year’s award winners, spanning 52 UPCEA member institutions, display incredible creativity and a strategic mindset to capture the attention of today’s prospective student.”
Award recipients will be honored, and Division and Best in Show award recipients will be announced, during the Awards Luncheon on November 5, 2015 at the 24th Annual UPCEA Marketing and Enrollment Management Seminar in Denver, Colorado.
The 2015 Marketing Award recipients are:
Print Publications
Catalog/Tabloid, 4-Color
- Georgetown University, School of Continuing Studies, Georgetown University Summer High School Catalog, Silver
- Georgia Institute of Technology, Professional Education, Georgia Tech Professional Education 2015 SCL Catalog, Silver
- SMU, Continuing and Professional Education, CAPE Fall 2015 Catalog, Silver
- University of Miami, Division of Continuing & International Education, Continuing, Online, and Professional Education 2014-15 Catalog, Silver
- Kennesaw State University, College of Continuing and Professional Education, The Course Catalog, Bronze
- Rice University, Susanne M. Glasscock School of Continuing Studies, Fall 2015 Course Catalog, Bronze
- Ryerson University, The G. Raymond Chang School of Continuing Education, 2014/15 Courses & Programs Publication, Bronze
- University of Delaware, Professional & Continuing Studies, Osher Wilmington Fall 2015 catalog, Bronze
- University of Richmond, School of Professional and Continuing Studies, Osher Fall 2014 Schedule of Classes – 10th Anniversary, Bronze
Catalog/Tabloid, Color Cover
- San Diego State University, College of Extended Studies, Dreaming Series, Bronze
Annual / Anniversary Report / Magazine
- Kansas State University, Global Campus, Global Campus Link Magazine, Silver
- California State University, Sacramento, College of Continuing Education, Access Magazine: Strategic Report 2012-2014, Bronze
- Georgia Institute of Technology, Professional Education, Georgia Tech Professional Education 2014 Impact Report, Bronze
- University of Nebraska, Online Worldwide, University of Nebraska Online Worldwide Annual Report, Bronze
Brochure / Booklet
- Columbia University, School of Continuing Education, Summer Programs for High School Students, Gold
- Regis University, Admissions, Nursing Alumni Brochure, Gold
- University of British Columbia, Continuing Studies, UBC Master of Engineering Leadership Brochure, Gold
- University of Denver, University College, University College Viewbook, Gold
- University of Richmond, School of Professional and Continuing Studies, 2015 Summer Study Abroad Brochure, Gold
- Georgetown University, School of Continuing Studies, Georgetown University Bachelor of Arts in Liberal Studies Brochure, Silver
- Kansas State University, Global Campus, Agriculture Program Booklet, Silver
- Purdue University, Engineering Professional Education, Purdue Online Engineering Brochure, Silver
- Rice University, Susanne M. Glasscock School of Continuing Studies, Spring 2015 Bifold, Silver
- The University of North Carolina at Chapel Hill, The William and Ida Friday Center for Continuing Education, Friday Center – Conference Center Brochure, Silver
- California State University, Long Beach, College of Continuing and Professional Education, Master of Supply Chain Management – Invest in Yourself, Bronze
- California State University, Sacramento, College of Continuing Education, Strategic Plan 2012-2015, Bronze
- Colorado State University, CSU Online – Division of Continuing Education, Creating and Delivering CSU’s Online Programs Brochure, Bronze
- Columbia University, School of Continuing Education, Undergraduate & Graduate Short-Term Programs, Bronze
- Kennesaw State University, College of Continuing and Professional Education, I Did It, Bronze
- University of Pennsylvania, Professional and Liberal Education (PLE), Penn’s College of Liberal and Professional Studies Program Brochures, Silver
Postcard
- NC State University, Office of Professional Development, Greetings from the 2015 Summer Institute in English, Silver
- Regis University, Admissions, Nursing Career Path Postcard, Silver
- The University of Texas at Austin, TEXAS Extended Campus, Informal Classes: You Never Know Until You Try, Silver
- Kansas State University, Global Campus, K-State Global Campus Military Postcard, Bronze
- Kennesaw State University, College of Continuing and Professional Education, Expo Branded Postcard Series, Bronze
- Texas Tech University, Worldwide eLearning, Open House Postcard, Bronze
- University of Denver, University College, DU Staff Mailer, Bronze
- University of Richmond, School of Professional and Continuing Studies, Summer 2015 Culinary Arts Program Postcard, Bronze
Newsletter
- Kennesaw State University, College of Continuing and Professional Education, OLLI Newsletter, Bronze
- McGill University, School of Continuing Studies, The Next Page, Bronze
- University of Virginia, School of Continuing and Professional Studies, COLUMNS – News from the School of Continuing and Professional Studies, Bronze
Poster
- Western Washington University, Extended Education, Western Washington University Huxley Poster, Gold
- University of Virginia, School of Continuing and Professional Studies, Celebrating 100 Years: 1915-2015 Timeline and Wall Display, Silver
- Georgetown University, School of Continuing Studies, Georgetown University Master of Professional Studies in Journalism Program Poster, Bronze
Miscellaneous Print Pieces
- Johnson & Wales University, School of Online & Continuing Education, What Can You Do With a Masters of Science in Finance?, Gold
- California State University, Sacramento, College of Continuing Education, Plantable Holiday Card, December 2014, Silver
- Western Washington University, Extended Education, Summer @ Western popsicle, Silver
Print Advertising
Single Ad
- Georgia Institute of Technology, Professional Education, Georgia Tech Professional Education USA Today Defense Ad, Silver
- Kennesaw State University, College of Continuing and Professional Education, Mattie Logan “I Did It” ad for KNOW Atlanta magazine, Silver
- Purdue University, Engineering Professional Education, Purdue Online Engineering, Silver
- Regis University, Admissions, Denver Post Spadea, Silver
- Texas Tech University, Worldwide eLearning, Waco Regional Site Waco Today Magazine Ad, Silver
- University of Nebraska, Online Worldwide, Today Is The Day, Silver
- California State University, Sacramento, College of Continuing Education, Sac State in Placer, Bronze
- Texas Tech University, Worldwide eLearning, Texas Techsan Alumni Magazine Ad, Bronze
- University of Massachusetts Lowell, Division of Online & Continuing Education, International Study Abroad Print Ad, Bronze
- University of Richmond, School of Professional and Continuing Studies, Culinary Arts Print Ad – Sweet Offer, Bronze
Print Ad Campaign
- University of Pennsylvania, Professional and Liberal Education (PLE), Penn Master of Liberal Arts and Post-Baccalaureate Ads, Kimmel/Broadway Campaign, Silver
- California State University, Northridge, The Tseng College, Business Degree Program Ad Campaign, Bronze
- Kennesaw State University, College of Continuing and Professional Education, “Learn More. Live Better.” Campaign, Bronze
- New York University, School of Professional Studies, NYUSPS “U” Campaign, Bronze
- New York University, School of Professional Studies, Diploma Programs, Bronze
- San Diego State University, College of Extended Studies, Business of Craft Beer Print Campaign, Bronze
Outdoor / Exhibit Signage
Outdoor Billboard / Signage
- Georgetown University, School of Continuing Studies, Georgetown University Summer School Outdoor Banner, Silver
- University of New Mexico, Extended Learning, Summer 2015 Youth Camps & Classes, Silver
Transit
- Ryerson University, The G. Raymond Chang School of Continuing Education, Winter 2015 – TTC Station Takeover, Gold
- Georgetown University, School of Continuing Studies, Georgetown University Capital Bikeshare Station Outdoor Campaign, Silver
Trade Show Exhibit
- Texas Tech University, Worldwide eLearning, Worldwide eLearning Retractable Banners, Gold
- University of Richmond, School of Professional and Continuing Studies, Degree program pop up stick banner, Silver
- Kennesaw State University, College of Continuing and Professional Education, Town Center Mall standees, Bronze
- Purdue University, Engineering Professional Education, Purdue Online Engineering Sign, Bronze
- University of New Mexico, Extended Learning, NewMexicoKids Child Care Resource and Referral Banner, Bronze
Outdoor Campaign
- Western Washington University, Extended Education, Summer Squirrel, Bronze
Broadcast Advertising
Radio
- Western Washington University, Extended Education, Western Washington University Pandora Ad, Silver
Television
- University of Massachusetts Lowell, Division of Online & Continuing Education, “I’m Continuing” Television Commercial, Gold
- Embry-Riddle Aeronautical University, The World Awaits, Silver
- Washington State University Global Campus, Taking Flight, Silver
- Indiana State University, There’s More to Blue Online, Bronze
- Kansas State University, Global Campus, Global Campus Commercial, Bronze
Broadcast Advertising Campaign
- Regis University, Admissions, Look Outward Inquire Within Broadcast Radio Campaign, Gold
Mixed Media Campaign
- California State University, Sacramento, College of Continuing Education, Hornet Heartsaver Campaign 2015, Gold
- Boston University, Metropolitan College & Extended Education Marketing & Communications, MET Keywords Campaign, Silver
- Boston University, Metropolitan College & Extended Education Marketing & Communications, Century of Summer: BU Summer Term Campaign, Silver
- Colorado State University, CSU Online – Division of Continuing Education, CSU Online Re-Branding Campaign, Silver
- Embry-Riddle Aeronautical University, Virtually Anywhere, Silver
- Kansas State University, Global Campus, K-State Summer Campaign, Silver
- Miami University, Global Initiatives, Study Abroad Mythbusters, Silver
- Regis University, Admissions, Look Outward Inquire Within Campaign, Silver
- Rhode Island School of Design, Continuing Education, 2015 RISD Pre-College Campaign, Silver
- Ryerson University, The G. Raymond Chang School of Continuing Education, 2014 – 2015 TRANSFORM Campaign, Silver
- San Diego State University, College of Extended Studies, Business of Wine – Print Campaign, Silver
- University of Denver, University College, Transforming Passion Into Purpose, Silver
- University of New Mexico, Extended Learning, Summer 2015 Youth Campaign, Silver
- University of New Mexico, Extended Learning, The Big 5, Silver
- University of Pennsylvania, Professional and Liberal Education (PLE), Penn Summer Campaign, Silver
- University of South Florida, Innovative Education, USF Pre-College, Silver
- Western Michigan University, Extended University Programs, WMU Welcome to Someday Campaign, Silver
- University of Richmond, School of Professional and Continuing Studies, Osher 10th Anniversary, Bronze
Most Improved
- Kennesaw State University, College of Continuing and Professional Education, Summer University Brochure, Gold
- University of New Mexico, Extended Learning, Writers Conference Brochure, Gold
- California State University, East Bay, Continuing Education, CSUEB Website and Student Experience, Silver
- Harvard University Division of Continuing Education, Harvard Extension School, Harvard Extension School Website Redesign, Silver
- University of Colorado Boulder, CU-Boulder Continuing Education Website, Silver
- University of Nebraska, Online Worldwide, Most Improved Social Media, Silver
- University of New Mexico, Extended Learning, UNM Tuition Remission Flyer, Silver
- University of Wisconsin-Extension, Division of Continuing Education, Outreach and E-Learning, University of Wisconsin Bachelor of Science in Health and Wellness Management Website, Silver
- Western Washington University, Extended Education, Western Washington University Conference Services Website, Silver
- California State University, Northridge, The Tseng College, Summer Session 2015 Website, Bronze
- Johnson & Wales University, School of Online & Continuing Education, Online.jwu.edu, Bronze
- NC State University, Customized Contractual Education brochure, Bronze
- SMU, Continuing and Professional Education, SMU CAPE Website Redesign, Bronze
- University of Delaware, Professional & Continuing Studies, University of Delaware, Professional & Continuing Studies, Osher Dover F15 catalog, Bronze
- University of Nevada, Las Vegas, Division of Educational Outreach, Continuing Education Catalog, Bronze
Strategic Recruitment Marketing Plan
- Berklee College of Music, Berklee Online, Driving Awareness and Enrollments Using MOOCs, Silver
- Georgia Institute of Technology, Professional Education, Getting Back to the Basics: Reviving the Annual Basic Economic Development Course, Silver
- University of California Irvine, Extension, Content Creation & Marketing for Lead Recruitment and Engagement, Silver
- Harvard University Division of Continuing Education, , Joining Forces: Marketing and Enrollment Services Strategic Recruitment Marketing Plan, Bronze
Interactive Media
Website
- University of Wisconsin-Extension, Division of Continuing Education, Outreach and E-Learning, University of Wisconsin Bachelor of Science in Health and Wellness Management Website, Gold
- University of Wisconsin-Extension, Division of Continuing Education, Outreach and E-Learning, University of Wisconsin Master of Science in Data Science Website, Gold
- California State University, East Bay, Continuing Education, CSUEB Website and Student Experience, Silver
- Johns Hopkins University, Engineering for Professionals, Redesign of EP.JHU.EDU, Silver
- The University of North Carolina at Chapel Hill, The William and Ida Friday Center for Continuing Education, The Friday Center – UNC Core Website, Silver
- University of Colorado Boulder, CE.COLORADO.EDU, Silver
- University of Delaware, Professional & Continuing Studies, University of Delaware, Professional & Continuing Studies Website, Bronze
E-communication
- Boston University, Metropolitan College & Extended Education Marketing & Communications, Metropolitan—The Magazine of Boston University Metropolitan College, Silver
- Johnson & Wales University, School of Online & Continuing Education, Career Catalyst blog, Silver
- Kennesaw State University, College of Continuing and Professional Education, Emails, Silver
- Regis University, Admissions, Rocky Mountain Beard Scratcher, Silver
- The University of North Carolina at Chapel Hill, The William and Ida Friday Center for Continuing Education, The Friday Center – Positive Psychology MOOC Email, Silver
- University of New Mexico, Extended Leraning, UNM Extended Learning Marketing Online Annual Report, Silver
- University of Wisconsin-Extension, Division of Continuing Education, Outreach and E-Learning, University of Wisconsin Master of Science in Data Science Email Blast, Silver
- California State University, Northridge, The Tseng College, Master of Arts in Humanities Ebrochure, Bronze
- Kansas State University, Global Campus, LIN Digital Engineering Email, Bronze
- San Diego State University, College of Extended Studies, UPFRONT (Vol. 10) – “CES Milestones”, Bronze
- University of Massachusetts Lowell, Division of Online & Continuing Education, Fall 2015 E-Newsletter, Bronze
Streaming/On-demand Content
- Colorado State University, CSU Online – Division of Continuing Education, How Does Online Learning Work? – Video, Gold
- Regis University, Admissions, Admissions Video Series, Gold
- Colorado State University, CSU Online – Division of Continuing Education, Music Therapy Student Testimonial – Video, Silver
- Embry-Riddle Aeronautical University, The Future Belongs to You, Silver
- Georgia Institute of Technology, Professional Education, Georgia Tech Professional Education Promo Video, Silver
- Johns Hopkins University, Engineering for Professionals, Why Choose Hopkins, Silver
- Johns Hopkins University, Engineering for Professionals, Course Spotlight: Biomedical Engineering Practice and Innovation, Silver
- San Diego State University, College of Extended Studies, SDSU Writers’ Conference 2015 Highlights, Silver
- San Diego State University, College of Extended Studies, SDSU Business of Craft Beer – Crafting a Career, Silver
- University of British Columbia, Continuing Studies, Experience University Life at UBC Video, Silver
- University of California Irvine, Extension, What a Paralegal Can Do, Silver
- University of Victoria, Division of Continuing Studies, Current Concepts in Dentistry Promo Video, Silver
- University of Wisconsin-Extension, Division of Continuing Education, Outreach and E-Learning, University of Wisconsin Flexible Option 30-Second YouTube Ad, Silver
- California State University, Northridge, The Tseng College, Music Industry Administration Testimonial Video, Bronze
- Emory University, Emory Continuing Education, OLLI at Emory – Emory Continuing Education, Bronze
- Kennesaw State University, College of Continuing and Professional Education, Videos On Demand, Bronze
- SMU, Continuing and Professional Education, Financial Planning Certificate Video, Bronze
- University of California Irvine, Extension, “Extension Presents” Viral Video Brand Awareness Campaign, Bronze
Online Display Ads
- New York University, School of Professional Studies, NYUSPS Diplomas, Silver
- Regis University, Admissions, Look Outward Inquire Within Display, Silver
- University of Massachusetts Lowell, Division of Online & Continuing Education, Takeover Ads, Silver
- Texas Tech University, Worldwide eLearning, Waco Regional Site Facebook Ads, Bronze
- The University of North Carolina at Chapel Hill, The William and Ida Friday Center for Continuing Education, The Friday Center – Conference Center Online Display Ads, Bronze
- University of New Mexico, Extended Leraning, Classes for Work & Play Online Ad, Bronze
- University of Pennsylvania, Professional and Liberal Education (PLE), Online Display Ads – Professional Master’s Sciences SEM Campaign, Bronze
Interactive Media Campaign
- New York University, School of Professional Studies, NYUSPS “U” Interactive, Silver
- Kennesaw State University, College of Continuing and Professional Education, 3D Virtual Tours, Bronze
- Texas Tech University, Worldwide eLearning, Worldwide eLearning Click-to-Website Campaign, Bronze
- University of California Berkeley Extension, Communications and Marketing Services, Berkeley Leadership Accelerator, Bronze
- University of Nebraska, University of Nebraska High School, UNHS Summer School Campaign, Bronze
Miscellaneous Interactive Media
- Colorado State University, CSU Online – Division of Continuing Education, Thinking Through Going Back to School – Worksheet, Silver
- Colorado State University, CSU Online – Division of Continuing Education, CSU Online Anthropology Landing Page, Silver
- Georgetown University,School of Continuing Studies, Georgetown University Summer & Special Programs Parent-Targeted Landing Page, Silver
- Georgia Institute of Technology, Professional Education, Georgia Tech Professional Education Digital Holiday Card and Game, Silver
- Regis University, Admissions, Look Outward Inquire Within: Responsive Media Landing Pages, Silver
- University of Nebraska, Online Worldwide, State Authorization Webpage, Bronze
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UPCEA is the leading association for professional, continuing, and online education. Founded in 1915, UPCEA now serves most of the leading public and private colleges and universities in North America. The association serves its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA builds greater awareness of the vital link between adult learners and public policy issues. Learn more at upcea.edu.
CONTACT:
Molly Nelson, UPCEA Director of Marketing and Communications, 202.659.3130, [email protected]
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