11 Recipients Chosen For Three Award Categories

WASHINGTON, D.C., December 2, 2021 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2021 Crisis Management Marketing Award, 2021 Excellence in Enrollment Management Award, and the new Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award. 

All three awards are sponsored by UPCEA’s Marketing, Enrollment, and Student Success Network. Recipients were honored on December 2 at the virtual 2021 UPCEA MEMS: Marketing, Enrollment Management, Student Success conference.

 

The UPCEA Crisis Management Marketing Award recognizes an outstanding professional, continuing, and/or online (PCO) organization (unit or individual) that has demonstrated the ability to pivot their marketing and implement new plans during these testing times.

The 2021 recipients are: 

SILVER

• 2021 Spring/Summer Campaign: Knock Offs
  The G. Raymond Chang School of Continuing Education, Ryerson University
  
• Berklee Online: Guitar Handbook Integrated Marketing Campaign
  Berklee Online
• 2020/2021 Ad Campaign – Exhibiting Agility to Meet the Needs of Adult Learners
  University of Denver
• Engaging adult learners through the UofT SCS Knowledge Hub
  University of Toronto School of Continuing Studies
• Thrive: UofL’s Pivot to Virtual Video Production
  University of Louisville Online Learning
• Fall 2021 Event Marketing Plan: A New Way Forward for Events
  The G. Raymond Chang School of Continuing Education, Ryerson University

 

BRONZE

• BU Metropolitan College Crisis Management in Marketing
  Boston University Metropolitan College
• LetsContinYU
  York University School of Continuing Studies

 

The UPCEA Excellence in Enrollment Management Award recognizes an outstanding professional, continuing, and/or online (PCO) organization (unit or individual) that models best practices and combines process excellence with superior results in enrollment management. 

The 2021 recipients are: 

• UNH Online
  University of New Hampshire
• Boston University Metropolitan College
  Boston University

 

New in 2021, the Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award recognizes institutions or departments that have dedicated their time and efforts to promoting diversity, equity, and inclusion throughout their marketing, recruitment, communication, programming, student success/services and/or enrollment efforts. This award focuses on a commitment to equity, representation and inclusion in a school’s marketing, enrollment and/or student success/services. Award recipients will have shown increased and sustained success in recruiting and retaining underrepresented populations based on their marketing and/or student success/services.

The 2021 recipient is: 

• Women in Engineering and Technology Day
  College of Engineering and Computing Science
  New York Institute of Technology

 

Congratulations to all of the 2021 Award recipients!

 

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UPCEA is the leading association for professional, continuing, and online education. Founded in 1915, UPCEA now serves the leading public and private colleges and universities in North America. The association supports its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA builds greater awareness of the vital link between adult learners and public policy issues. Learn more at upcea.edu.

 

CONTACT:

Molly Nelson, UPCEA Chief Operating Officer / Vice President of Communications, 202.659.3130, [email protected]