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Webinar (August 1): How UC-Davis is Assessing the Market for Non-Degree Programs Targeted at Career Advancers

Hosted by Emsi and UPCEA

Identifying marketable skills is a key step in continuing and professional education program development. Job postings signal the skills and competencies employers and hiring managers expect in new hires.  As such, jobs data is an important proxy for market demand for a skill. But what if a learning program is targeted at people looking to develop or improve skill to work in the job they currently have? While useful, job postings do not count the jobs in a region that are filled and the people who may want to enhance their skills in role. Combining job postings data with professional profile data and government occupation data provides greater visibility into this population.  Alex Lowrie, Senior Director of the Center for Program Innovation at UC Davis Extension, will share his use of Emsi to understand skill requirements, develop learner personas, and assess market demand for a program. 


  • Alex Lowrie, University of California, Davis
  • Aaron Olanie, Emsi

Learn more and register here

Other UPCEA Updates + Blogs

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June 19, 2020

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Racial Justice and the Mission of Professional, Continuing, and Online Education

June 5, 2020

UPCEA and its members are deeply troubled by the recent senseless killing of George Floyd, an unarmed black man in…

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