UPCEA Updates

Your one-stop shop for the latest Association happenings, plus thoughts from the desk of CEO Bob Hansen.

Alternative credentials now a must-have for traditional universities (eCampusNews)

By UPCEA | July 11, 2016

Millennials prefer badging and certificates to traditional degrees, according to researchers from UPCEA, Penn State and Pearson. More than half of higher education institutions (64 percent) participating in a recent survey said alternative credentials are an important strategy for institutions’ futures. That same survey also found that millennial students are likely to support the use…

Millennials prefer credentialing programs to traditional degrees (Education Dive)

By UPCEA | June 29, 2016

A new study reveals that more than 90% of American colleges and universities offer alternative credential or badging programs for certification in industry-specific careers. The University Professional and Continuing Education Association says millennial survey respondents prefer certifications to bachelor’s degrees, and schools are responding with increased development of professional training silos. Read the full story.

More Than 90 Percent of Institutions Offer Alternative Credentials (Campus Technology)

By UPCEA | June 29, 2016

Millennial students seem to prefer badging and certificate programs to traditional bachelor’s degrees, according to a new study from University Professional and Continuing Education Association (UPCEA), Pennsylvania State University and Pearson that explored the role that alternative credentials play in higher education. Read the full story.

Pioneering Study Reveals More Than 90 Percent of Colleges and Universities Embrace Alternative Credentials

By admin | June 28, 2016

WASHINGTON, D.C. – June 28, 2016 – A study released today by UPCEA (the University Professional and Continuing Education Association), Penn State and Pearson, at the UPCEA and the American Council on Education (ACE) Summit for Online Leadership in Washington, D.C., found widespread acceptance and use of alternative credentialing programs at American colleges and universities.…

I waited until I was 30 to go to college. Best decision ever. (The Washington Post)

By UPCEA | June 23, 2016

Technically, being a nontraditional student isn’t all that nontraditional. The National Center for Education Statistics has delineated seven characteristics of nontraditional students, including delayed enrollment, full-time employment and supporting a dependent; NCES posits that 75 percent of all students have at least one of these characteristics. In 2011, 40 percent of American college students were…

A big partnership for higher ed data analytics (eCampus News)

By UPCEA | May 20, 2016

Data management software company TMMData joins UPCEA in a Gold Level Industry Partnership to guide its members’ emerging data analytics and reporting efforts. TMMData, a provider of flexible data management software, recently announced its Gold Level Industry Partnership with UPCEA (the University Professional and Continuing Education Association). Through the collaboration, TMMData will pair its data…

UPCEA and TMMData Partner to Bring Data Analytics and Reporting Best Practices to the Forefront of Higher Education

By admin | May 16, 2016

Media Contact:  Kim Francois 410-581-5928 [email protected] Leading data management software company joins UPCEA in a Gold Level Industry Partnership to guide its members’ emerging data analysis and reporting efforts  STATE COLLEGE, Pa. (May 16, 2016) — TMMData, a top provider of flexible data management software, today announced its Gold Level Industry Partnership with UPCEA (the…

No One Rule Fits All (InsideHigherEd)

By UPCEA | May 3, 2016

The Online Learning Consortium, the University Professional and Continuing Education Association (UPCEA) and the WICHE Cooperative for Educational Technologies (WCET) — three organizations that deal primarily with online education — previously commented to say the proposed rules focused too strongly on face-to-face programs. The department, they wrote, had not “sufficiently considered the ramifications for the…

Other Blogs and News:

UPCEA’s 2025 Online Education Benchmarking Report Provides Vital Data for University Leaders

Second annual study provides new KPI benchmarks around enrollments, finance, and budget, explores the impact of AI, and provides strategic recommendations for online leaders to thrive in these uncertain times.  WASHINGTON, D.C., ISSUED AUGUST 12, 2025…UPCEA, the online and professional education association, today announced the release of a new research report, “Benchmarking Online Enterprises: Insights…

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How to Build Strong Employer Partnerships to Support Student Success

Now, possibly more than ever, it is critically important for colleges and universities to engage with employers for the benefit of our students. Higher education is facing an unprecedented time. The demographic cliff is upon us, the current political environment has led to policy whiplash and has upended funding sources for research. Our campuses have…

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Artificial Intelligence is Non-Negotiable for Higher Education Marketing and Enrollment Management

Why Institutional Leaders Can No Longer Afford to Wait on AI adoption The clock is ticking for higher education institutions that haven’t fully embraced AI. What was once an experimental advantage in marketing and enrollment has quickly become an urgent necessity. AI has firmly established itself as an operational imperative across diverse industries, with the…

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Congress Passes President Trump’s OBBB—Workforce Pell Included, but Higher Ed Gets $300 Billion Slash | Policy Matters (July 2025)

Major Updates Congress Passes President Trump’s OBBB—Workforce Pell Included, but Higher Ed Gets $300 Billion Slash President Trump’s newly signed One Big Beautiful Bill Act (OBBB) overhauls the federal approach to higher education policy. Short-term Pell advocates (of which UPCEA has been a long supporter) have something to be thankful for, as it opens Workforce…

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Synchronizing Pathways: Advancing the National Dialogue on Credentials and Learning Mobility

Incubator grant supports critical work to align data practices and learning mobility frameworks to benefit today’s learners WASHINGTON July 31, 2025 – UPCEA, the online and professional education association, has launched a national initiative to advance credential transparency and learner mobility through improved data quality and institutional capacity-building. The project titled, “Synchronizing Pathways: Expanding Institutional…

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Accelerating Institutional Capacity for Employer Engagement in Credential Innovation

As the future of work rapidly evolves, higher education institutions must accelerate their capacity to engage with employers—building bridges between learning and labor market relevance. At UPCEA, with support from Walmart, the world’s largest employer, we’ve undertaken two major initiatives to strengthen these bridges. The first project provided foundational benchmarking data, a practical playbook, and…

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