UPCEA Updates

Your one-stop shop for the latest Association happenings, plus thoughts from the desk of CEO Bob Hansen.

Millennials prefer credentialing programs to traditional degrees (Education Dive)

By UPCEA | June 29, 2016

A new study reveals that more than 90% of American colleges and universities offer alternative credential or badging programs for certification in industry-specific careers. The University Professional and Continuing Education Association says millennial survey respondents prefer certifications to bachelor’s degrees, and schools are responding with increased development of professional training silos. Read the full story.

More Than 90 Percent of Institutions Offer Alternative Credentials (Campus Technology)

By UPCEA | June 29, 2016

Millennial students seem to prefer badging and certificate programs to traditional bachelor’s degrees, according to a new study from University Professional and Continuing Education Association (UPCEA), Pennsylvania State University and Pearson that explored the role that alternative credentials play in higher education. Read the full story.

Pioneering Study Reveals More Than 90 Percent of Colleges and Universities Embrace Alternative Credentials

By admin | June 28, 2016

WASHINGTON, D.C. – June 28, 2016 – A study released today by UPCEA (the University Professional and Continuing Education Association), Penn State and Pearson, at the UPCEA and the American Council on Education (ACE) Summit for Online Leadership in Washington, D.C., found widespread acceptance and use of alternative credentialing programs at American colleges and universities.…

I waited until I was 30 to go to college. Best decision ever. (The Washington Post)

By UPCEA | June 23, 2016

Technically, being a nontraditional student isn’t all that nontraditional. The National Center for Education Statistics has delineated seven characteristics of nontraditional students, including delayed enrollment, full-time employment and supporting a dependent; NCES posits that 75 percent of all students have at least one of these characteristics. In 2011, 40 percent of American college students were…

A big partnership for higher ed data analytics (eCampus News)

By UPCEA | May 20, 2016

Data management software company TMMData joins UPCEA in a Gold Level Industry Partnership to guide its members’ emerging data analytics and reporting efforts. TMMData, a provider of flexible data management software, recently announced its Gold Level Industry Partnership with UPCEA (the University Professional and Continuing Education Association). Through the collaboration, TMMData will pair its data…

UPCEA and TMMData Partner to Bring Data Analytics and Reporting Best Practices to the Forefront of Higher Education

By admin | May 16, 2016

Media Contact:  Kim Francois 410-581-5928 [email protected] Leading data management software company joins UPCEA in a Gold Level Industry Partnership to guide its members’ emerging data analysis and reporting efforts  STATE COLLEGE, Pa. (May 16, 2016) — TMMData, a top provider of flexible data management software, today announced its Gold Level Industry Partnership with UPCEA (the…

No One Rule Fits All (InsideHigherEd)

By UPCEA | May 3, 2016

The Online Learning Consortium, the University Professional and Continuing Education Association (UPCEA) and the WICHE Cooperative for Educational Technologies (WCET) — three organizations that deal primarily with online education — previously commented to say the proposed rules focused too strongly on face-to-face programs. The department, they wrote, had not “sufficiently considered the ramifications for the…

UCLA’s Dean Of Continuing Education And Extension Smutz To Serve As UPCEA President-Elect

By UPCEA | April 9, 2016

SAN DIEGO, CA – UPCEA, the Washington, D.C.-based association for university leaders in professional, continuing, and online education, welcomed Wayne Smutz as the association’s 2016-17 President-Elect during the 101st UPCEA Annual Conference. Smutz is Dean of Continuing Education and Extension at the University of California, Los Angeles. Smutz deeply believes that continuing and online education organizations…

Other Blogs and News:

Leading in the Age of AI: Learning from Lincoln

“How would you describe your leadership style?”  This question is a common one for both mid-level and senior-level candidates in the interview process. In the past, many relied on descriptors such as transformative, collaborative, or authentic to explain how they approached people and built teams. But as you think about your next career step, perhaps…

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AI Tools Are Driving Prospective Student Decisions, UPCEA and Search Influence Research Shows

Half of prospective students use AI tools weekly, and early-adopting institutions stand to gain in enrollment visibility. NEW ORLEANS, La., October 13, 2025 – 50 percent of prospective students now use AI-powered search tools at least weekly, making artificial intelligence a critical first step in discovering and evaluating higher education programs. The 2025 AI Search…

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Maximizing Audience Lifetime Value: The Role of Branding, Partnerships, and Alumni Networks in Credential Success

Shifting Student and Employer Priorities Create Opportunities for Higher Education Interest and innovation in workforce-related programming and credentials continue to surge, emerging as one of the fastest growing markets in higher education. Two-thirds of colleges and universities are making significant investments in this area, with more than one-third also embedding professional certifications into their online…

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UPCEA Virtual Forum Recap: Expanding Institutional Capacity for Employer Engagement in Credential Innovation

September 17, 2025 marked UPCEA’s first-ever Virtual Forum on Employer Engagement and Credential Innovation. The event, curated by Amy Heitzman, Ph.D., UPCEA’s Deputy CEO and Chief Learning Officer, brought together senior leaders in professional, continuing, and online education to examine how institutions can strengthen partnerships with employers and scale credentialing strategies that align with workforce…

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UPCEA Publishes “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today” to Guide Higher Education Leaders into a New Era

Advocacy piece serves as a guide for institutional leaders to navigate challenging times WASHINGTON, D.C., ISSUED OCTOBER 6, 2025…UPCEA, the online and professional education association, today announces the release of its latest advocacy piece, “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today.”  Designed to raise awareness of critical questions every campus leader…

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Trump Administration Gives Harvard 20 Days to Turn Over Admissions Data | Policy Matters (September 2025)

Major Updates Trump Administration Gives Harvard 20 Days to Turn Over Admissions Data The U.S. Department of Education has given Harvard University 20 days to turn over detailed admissions data in connection with an ongoing federal review of selective admissions practices. While focused on one institution, this move signals heightened scrutiny across higher education. Administrators…

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