UPCEA Updates

Your one-stop shop for the latest Association happenings, plus thoughts from the desk of CEO Bob Hansen.

5 Online Education Trends to Watch in 2017 (U.S. News & World Report)

By UPCEA | January 5, 2017

5 Online Education Trends to Watch in 2017 (U.S. News & World Report) January 5, 2017   As online learning continues to attract career changers, some experts say more degrees offered online in 2017 will focus on specialized areas – such as a bachelor’s in real estate or marketing rather than business administration. “They have to…

10 Types of Credentials You Can Earn Online (Yahoo! Sports)

By UPCEA | November 3, 2016

When it comes to online learning, students should choose a credential that fulfills their goals while providing flexibility — whether it’s a single course certificate or a full degree. “There’s such a wide range of offerings to them at economical prices that allow them to target their education specifically to their career plan,” says Ray…

Helix Education and UPCEA Publish New Research Showing the Extent to Which Data Analytics are Underutilized throughout Higher Education (PRWeb)

By UPCEA | October 17, 2016

According to new research published by UPCEA and Helix Education, 83 percent of higher education professionals surveyed have no knowledge of the cost-per-inquiry of their most effective marketing channel for undergraduate inquiry, and more than half made the same indication for graduate inquiry. Additionally, less than half of higher education professionals go through a formalized…

230 Recipients Receive Honors Across 26 Categories for Excellence in Marketing

By admin | September 27, 2016

WASHINGTON, D.C., September 27, 2016 — UPCEA, the leader in professional alongside SMR Digital, continuing, and online education, has announced the recipients of the 2016 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership. This year, UPCEA is honoring 230 recipients for their excellence in 26…

Millennial demand drives higher ed badging expansion (University Business)

By UPCEA | August 24, 2016

“Almost all U.S. colleges and universities now award certificates, digital badges and other forms of microcredentials so students can quickly show an employer specialized skills they’ve acquired. Driving this fast-growing trend are workforce millennials who want to learn, for instance, how to operate an Amazon delivery drone or repair a self-driving car without having to…

7 new standards for excellent online learning leadership (eCampusNews)

By UPCEA | August 22, 2016

“As online learning evolves from amateur experimentation to a mainstream professional entity on campus, new standards for quality online learning leadership are emerging in order to not only sustain these distance programs, but ensure they meet the growing demands of 21st-century academe. The UPCEA has released a report detailing seven hallmarks of excellence in online…

Can Associations Attract Millennials with Credentialing? (Associations Now)

By UPCEA | August 5, 2016

“The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy, in a press release. “As millennials enter the prime years of their career and move into positions of greater power, we’ll see more alternative credentials for specific…

Alternative credentials now a must-have for traditional universities (eCampusNews)

By UPCEA | July 11, 2016

Millennials prefer badging and certificates to traditional degrees, according to researchers from UPCEA, Penn State and Pearson. More than half of higher education institutions (64 percent) participating in a recent survey said alternative credentials are an important strategy for institutions’ futures. That same survey also found that millennial students are likely to support the use…

Other Blogs and News:

Leading in the Age of AI: Learning from Lincoln

“How would you describe your leadership style?”  This question is a common one for both mid-level and senior-level candidates in the interview process. In the past, many relied on descriptors such as transformative, collaborative, or authentic to explain how they approached people and built teams. But as you think about your next career step, perhaps…

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AI Tools Are Driving Prospective Student Decisions, UPCEA and Search Influence Research Shows

Half of prospective students use AI tools weekly, and early-adopting institutions stand to gain in enrollment visibility. NEW ORLEANS, La., October 13, 2025 – 50 percent of prospective students now use AI-powered search tools at least weekly, making artificial intelligence a critical first step in discovering and evaluating higher education programs. The 2025 AI Search…

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Maximizing Audience Lifetime Value: The Role of Branding, Partnerships, and Alumni Networks in Credential Success

Shifting Student and Employer Priorities Create Opportunities for Higher Education Interest and innovation in workforce-related programming and credentials continue to surge, emerging as one of the fastest growing markets in higher education. Two-thirds of colleges and universities are making significant investments in this area, with more than one-third also embedding professional certifications into their online…

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UPCEA Virtual Forum Recap: Expanding Institutional Capacity for Employer Engagement in Credential Innovation

September 17, 2025 marked UPCEA’s first-ever Virtual Forum on Employer Engagement and Credential Innovation. The event, curated by Amy Heitzman, Ph.D., UPCEA’s Deputy CEO and Chief Learning Officer, brought together senior leaders in professional, continuing, and online education to examine how institutions can strengthen partnerships with employers and scale credentialing strategies that align with workforce…

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UPCEA Publishes “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today” to Guide Higher Education Leaders into a New Era

Advocacy piece serves as a guide for institutional leaders to navigate challenging times WASHINGTON, D.C., ISSUED OCTOBER 6, 2025…UPCEA, the online and professional education association, today announces the release of its latest advocacy piece, “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today.”  Designed to raise awareness of critical questions every campus leader…

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Trump Administration Gives Harvard 20 Days to Turn Over Admissions Data | Policy Matters (September 2025)

Major Updates Trump Administration Gives Harvard 20 Days to Turn Over Admissions Data The U.S. Department of Education has given Harvard University 20 days to turn over detailed admissions data in connection with an ongoing federal review of selective admissions practices. While focused on one institution, this move signals heightened scrutiny across higher education. Administrators…

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