UPCEA Updates

Your one-stop shop for the latest Association happenings, plus thoughts from the desk of CEO Bob Hansen.

How to Measure the Impact of Your Higher Education Programs

August 12, 2024

These days, students and prospective students are becoming increasingly critical of higher education programs—especially as the cost of higher learning continues to rise. Understandably, students want to make sure they’re getting their money’s worth before enrolling in (and committing to) a program. In other words, they want to know that the program they’re considering is effective and proven to…

UPCEA Releases Higher Ed Playbook for Accelerating Growth of Credential Innovation

August 12, 2024

Grant-funded project delivers promising practices to help institutions engage their local business community in the development of noncredit microcredentials WASHINGTON (Aug. 12, 2024) – UPCEA, the online and professional education association, today published a new higher education playbook, supported by a grant from Walmart, and aimed at accelerating the development and delivery of noncredit, short-term…

How to Use Technology to Enhance Leadership and Workforce Development

August 5, 2024

There’s no denying that the landscape of leadership and workforce development has evolved significantly over the past several years. As time progresses, it becomes apparent that technology has an increasingly present role in enhancing the quality and scope of higher education programs. If your institution is seeking practical ways to improve leadership development and educational…

How the Education Department Wants to Police Online Education (Inside Higher Ed)

July 30, 2024

The Education Department wants to collect much more information about distance education courses and the students enrolled in them as part of a broader effort to increase oversight of online programs. The department’s proposal would require colleges and universities to take attendance in distance education classes, which include those offered online or via correspondence. Institutions…

Major Gaps in Tracking of Higher Ed Marketing Metrics: New Report

July 30, 2024

Search Influence and UPCEA Establish Higher Ed Marketing Cost Benchmarks in Joint Industry Report NEW ORLEANS, LA., July 30, 2024 — Search Influence, a leading higher education digital marketing agency, and UPCEA, the online and professional education association, announced their co-authored Higher Ed Marketing Metrics Research Report. The study establishes industry-first benchmarks for marketing cost…

Developing Organizational Leaders in the Online, Continuing, and Professional Education Landscape

July 29, 2024

These days, educational institutions and organizations face a number of challenges when it comes to developing effective leaders—particularly in the online, continuing, and professional education realms. From difficulties catering to diverse learners to struggles adapting to emerging technologies, being able to navigate these challenges is crucial. Fortunately, with the right organizational leadership in place, it is possible…

UPCEA Receives Grant from Walmart to Scale Engagement Between Employers and Higher Ed

July 24, 2024

Significant second grant will drive adoption of new models for engaging employers in credential innovation WASHINGTON (July 24, 2024) – UPCEA, the online and professional education association, is honored to receive a $600,000 grant from Walmart to drive innovation in skills-based credentialing with a project titled, “Expanding Institutional Capacity for Employer Engagement in Credential Innovation.” …

Majority of Grads Wish They’d Been Taught AI in College (Inside Higher Ed)

July 23, 2024

A majority of college graduates believe generative artificial intelligence tools should be incorporated into college classrooms, with more than half saying they felt unprepared for the workforce, according to a new survey from Cengage Group, an education-technology company. The survey, released today, found that 70 percent of graduates believe basic generative AI training should be integrated…

Other Blogs and News:

Trust, but Click: What Prospective Students Are Teaching Us About AI Search in 2026

During arms-control talks in the 1980s Ronald Reagan made “trust, but verify” one of the most quoted phrases of the era. Four decades later, prospective online and continuing education students appear to have quietly borrowed it back and pointed it directly at their search bar. Trust, but click. That is the story of AI Search…

2026 UPCEA MEMS Award Recipients Announced

26 recipients chosen across three award categories WASHINGTON, D.C., September 16, 2026 — UPCEA, the online and professional education association, has announced the recipients of the 2026 Excellence in Enrollment Management Award, the Excellence in Advancing Student Success Award, and the Excellence in Marketing Award. All three awards are sponsored by UPCEA’s Marketing, Enrollment Management,…

New Research: AI Answers Decide Which Schools Prospects Choose as Consideration Sets Continue to Shrink

UPCEA and Search Influence’s 2026 study finds prospective students question AI more, but increasingly use and trust it in their search for programs NEW ORLEANS, La. — September 16, 2026 — Prospective students consider just three or fewer continuing and online education programs before applying, and AI-generated search overviews increasingly shape which ones make that…

Leadership Conversations in the Age of AI | An UPCEA Executive Briefing | From Awareness to Leadership: A Conversation with Ray Schroeder

Artificial intelligence has become part of higher education’s operating environment. New capabilities, applications, and predictions emerge almost daily. Staying informed is important, but awareness alone is not leadership. Leaders must determine what these developments mean for their institutions, their people, and the learners they serve.  Leadership Conversations in the Age of AI begins an ongoing…

Academic Rigor Is a Financial Defense: What Every Institutional Leader Should Take From the Ghost Student Problem

A follow-up from the 2026 SOLAR COLO Convening By Julie Uranis & Tim Lehmann FSA awards more than $120 billion a year to roughly 13 million students. Some of those enrollments are fraudulent. Fraud rings use stolen identities, synthetic identities assembled from real and fabricated information, and sometimes complicit individuals to enroll, obtain aid, and…

Post-Pandemic, Online Ed Has ‘Staying Power’ (Inside Higher Ed)

“The surge in online enrollment forced by the pandemic is leveling out. And the modality is now far more popular than it ever was during the 2010s, according to newly released federal data. The Education Department published fall 2024 online enrollment data last month, covering more 5,615 institutions. The data shows nearly 54 percent of college students…