The Pulse of Higher Ed

Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

UPCEA/Pearson Survey: Demographic Shifts in Educational Demand and the Rise of Alternative Credentials

To thrive in today’s fast-evolving job market, students need flexible ways to quickly develop and demonstrate new skills. Alternative credentialing helps solve this problem.

UPCEA and Pearson surveyed 190 institutions to determine the role alternative credentials play in higher education. Learn more about the key findings and download the complete report, Demographic Shifts in Educational Demand and the Rise of Alternative Credentials.

The major findings of this study include:

  • Alternative credentials are offered by 94% of institutions profiled.
  • One in five institutions offers digital badges.
  • Digital badges are most commonly offered in business-related domains.
  • Institutions with corporate engagement consistently valued alternative credentialing more than institutions that did not.
  • Sixty-four percent of respondents either strongly or somewhat agreed that their unit sees alternative credentialing as an important strategy for its future. 

Click here to download the full report. 

Authored by

Learn more about UPCEA's expert consultants. 

Do you need help with your PCO unit or campus? We can help. Contact UPCEA Research and Consulting for a brief consult. Email [email protected] or call us at 202-659-3130.

Trusted by the nation's top colleges and universities, UPCEA Research and Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in Online and Professional Continuing education - put them to work for you!

UPCEA Research and Consulting offers a variety of custom research and consulting options through an outcomes-focused pricing model. Find the option(s) that best suit your institution.

Learn more about UPCEA Research & Consulting


The UPCEA Difference

Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.

Cost Effectiveness: As a nonprofit, member-serving organization, we provide unmatched value, allowing you to maximize limited research and consulting budgets.

Action in Motion: Our cadre of experienced, skilled authorities and expert practitioners propels you forward, translating research and consulting into impactful implementation, a distinctive hallmark of UPCEA. Our team of current and former institutional leaders will support you, turning research and consulting into action.

Mission Alignment: Like you, our mission is to enhance and expand educational opportunities and outcomes for adult and other non-traditional learners. We share your values and work in partnership with you to advance access and excellence in education.

Other UPCEA Updates + Blogs

COLO Compass | The COLO as Institutional Integrator: When Online Learning Is Everyone’s Business, Who Leads It?

COLO Compass: Evidence and practical direction for chief online learning officers. For years, one of the challenges facing online learning leaders was convincing the institution that online education belonged in the mainstream of academic life. That argument is increasingly behind us. Online learning now intersects with enrollment strategy, academic planning, technology, student support, workforce development,…

COLO Compass | Advancing AI Starts With How Your Institution Decides

COLO Compass: Evidence and practical direction for chief online learning officers. National Distance Learning Week runs November 2 through 6 this year. USDLA’s 2026 theme includes advancing AI, global education through open educational resources, and the sustainable future of distance education. For those of us in online and digital learning, the past three years have…

ED Issues Workforce Pell FAQs; Courts Continue Changing Professional Degree List | Policy Matters (October 2026)

Major Updates U.S. Department of Education Provides Workforce Pell Grant FAQs The U.S. Department of Education has released FAQs on Workforce Pell Grants for short-term programs. The guidance covers items like the baseline eligibility standards: programs be at least 8 but fewer than 15 weeks or 150 to 599 clock hours and operational for a…

COLO Compass | A More Coordinated Research Cycle for Online Learning Leaders

COLO Compass: Evidence and practical direction for chief online learning officers. Online learning now sits at the center of institutional strategy. The leaders who run it are stretched thin — bigger portfolios, less time, authority that rarely matches responsibility. UPCEA and Quality Matters are coordinating the research schedules of two national studies: UPCEA’s Benchmarking Online…

UPCEA CEO Robert J. Hansen to Retire in 2027; Board to Launch National Search for Successor

Hansen will leave an organization that has nearly quadrupled its annual revenue and become the leading association for online and professional education WASHINGTON, October 21, 2026 – The UPCEA Board of Directors today announced that Dr. Robert J. Hansen, who has led UPCEA, the online and professional education association, for more than 16 years, will…

Leadership Conversations in the Age of AI | An UPCEA Executive Briefing | Leading Human–AI Teams: How Should People and AI Work Together?

Artificial intelligence is becoming part of the everyday work of higher education. From enrollment management and student services to academic administration and continuing and professional education, AI is creating opportunities to rethink how work is accomplished. Much of the discussion has focused on what AI can do. For institutional leaders, however, a more important question…

The Nation's Top Universities Choose UPCEA Research and Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.