I went out of my way to go to Burger King to try their Incredible Whopper. It wasn’t bad, but it got me reflecting on “where did this come from and why?” After one of my presentations on Generation Z a few years ago, a higher education administrator said to me, “You can’t compare education…
Read MoreAdvertising and marketing should never be confused. There are many types of marketers in the workplace and hiring the wrong one or not retaining the right one impacts enrollment success. Tomorrow’s marketer needs to understand strategy, competition, metrics, customer relationship management (CRM) systems, and digital and social media and positioning. They also need to manage…
Read MoreI admit it. I did the FaceApp thing and I shouldn’t have been surprised that the “old me” looks a lot like my father. However, like many others, I later learned through the media that there are potential threats and concerns regarding the ownership and permissions of the app. While the developers of the app…
Read MoreThe state of higher education today is new for most institutions and disruptive for many. Having to lead through disruption can be rewarding yet risky. Leaders may have experience in continuing and online education, as well as strong business and operational insights, but do they have good intuition into the impact of alternative credentialing and…
Read MoreNo longer is marketing just the development of a catalog, viewbook, brochure or billboard. It now includes marketing strategy and customer engagement as well as brand management. In an evolving economy fueled by data analytics, making wise marketing resource and infrastructure decisions is critical. Earlier analyses have shown that there has been a clear shift…
Read MoreTrusted by the nation's top colleges and universities, UPCEA Research and Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in Online and Professional Continuing education - put them to work for you!
UPCEA Research and Consulting offers a variety of custom research and consulting options through an outcomes-focused pricing model. Find the option(s) that best suit your institution.
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The UPCEA Difference
Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.
Cost Effectiveness: As a nonprofit, member-serving organization, we provide unmatched value, allowing you to maximize limited research and consulting budgets.
Action in Motion: Our cadre of experienced, skilled authorities and expert practitioners propels you forward, translating research and consulting into impactful implementation, a distinctive hallmark of UPCEA. Our team of current and former institutional leaders will support you, turning research and consulting into action.
Mission Alignment: Like you, our mission is to enhance and expand educational opportunities and outcomes for adult and other non-traditional learners. We share your values and work in partnership with you to advance access and excellence in education.
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