Skip to content

Leaders in Professional, Continuing and Online Education

Benchmark This!

Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

The Effect of Autonomous Vehicles on Education

The evolution of autonomous vehicles (AVs) is a major innovation that will have a profound impact on the economy, contributing to both the loss of existing jobs and the creation of new ones. With each level of innovation and adoption of these vehicles, there will be an increased loss of jobs within the economy across many different connected segments. Although this loss will be gradual over the next several decades, the estimated number of jobs that could be lost is substantial. The jobs created related to autonomous vehicles during this period of time are unlikely to outnumber those lost, and will require entirely different skill sets. Education will undoubtedly be affected with this shift in the economy; however, analysis of the predicted job loss reveals that most jobs lost due to the increase of autonomous vehicles have minimal education requirements, and the development of AVs is projected to create a number of jobs that require a bachelor’s degree or higher.

Snapshot of Key Findings

  • By 2030, an estimated 15% of all car sales will be self-driving vehicles.
  • The adoption of AVs may cause the loss of more than four and half million jobs and $168 billion dollars in annual wages. While some industries will be directly impacted, AV technologies will also create new jobs.
  • In addition to the transformation that the transportation sector will experience, other indirect, but connected, industries will also be affected, including insurance, smart signals, location-based or GPS dependent sectors, hospitality and municipalities.
  • Higher education institutions have an opportunity to enhance their existing curricula in the areas of specific value to the AV and related industries.

Click here to read the full report. 

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Whether you need benchmarking studies, or market research for a new program, UPCEA Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.


Data that tells your story.

Whether you need to assess the viability of a new program, find out how you stack up with the competition or would like a program portfolio review, we can assist with research and data that will help move your unit forward. Your decisions impact the quality of your operation, as well as the bottom line. We’ll provide data that does more than sit on a page—it’s data that tells the story.

The UPCEA Center for Research and Strategy offers a variety of custom research options through a variable pricing model.


Click here to learn more.

Other UPCEA Updates + Blogs

Emboldening Student Driven Learning in the Online Environment

By SmartBrief Editors This post is produced in partnership with UPCEA.   The world of professional, continuing and online education is in constant flux. Former associate dean of academic affairs at Syracuse University and current University of North Carolina at Greensboro division of online learning dean, Dr. Karen Bull provides her perspective in this online…

Read More

Why Smart Cities Need Liberal Arts Graduates

As a lover of science fiction, I find myself picking movie genres that depict a future society fighting against the tyranny of unfair rulers protecting what they think is a utopian society. Ultimately, the masses win and freedom reigns. What our future society will look like depends on many things. Whether it will be dystopia…

Read More

Overdue Urban Solutions: Smarter Houses and Buildings

In reflection of my reading or movie choices, I just now realized that my genre of movies centers around how society must survive in the future.  There is a clear adversary and the inhabitants of the future city have an opportunity for freedom from tyranny.  It’s a struggle for potential utopia or the choice of…

Read More

Policy Matters | Sen. Alexander wants to pass scaled-back HEA (September 2019)

Welcome to the fourth installment in our monthly public policy primer, Policy Matters. Each issue has the latest updates and actionable items in public policy for adult and nontraditional education stakeholders.  Major Updates Senator Alexander Announces Intent to Pass Scaled-Back Higher Education Act Reauthorization Senator Lamar Alexander (R-TN) stated he wants to attempt to update broad-based…

Read More

Smart Cities and Transportation, and the Impact on Higher Education

Despite the increase in distracted drivers, the number of accidents has declined. While a number of factors may be at play, better technology and engineering are certainly having an impact. While accidents have declined, fatalities from large vehicles, vehicles to pedestrians and vehicles to pedal-pedestrians has increased. Will the self-driving vehicle help improve safety? To…

Read More

Deconstructing the Economic Factors Affecting Professional Learning

By SmartBrief Editors This post is produced in partnership with UPCEA. The desire to advance in a career field or life in general is not enough for individuals who are ready to learn more and better their circumstances. Disparity exists when it comes to post-secondary education, including traditional college, certification programs and other forms of…

Read More

The Nation's Top Universities Choose UPCEA Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.