Benchmark This!

Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Who is Driving Data Access and Usage? The Role of Tech and Data Teams

The role of information technology (IT) teams appears to be very different in higher education than it is in the business world. In business, CIOs and other managers of IT departments have made significant strides towards achieving strategic alignment. In higher education, however, it appears that professional, continuing, and online (PCO) education unit directors and IT managers speak a different language, and as a result, PCO directors are not able to take full advantage of data or technology when making decisions. To test this theory, UPCEA and TMMData gathered survey responses from PCO leaders and technology professionals in higher education to determine whether the relationship between the two groups is truly as poor as hypothesized.

 

Download the full report here.

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Whether you need benchmarking studies, or market research for a new program, UPCEA Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.


Data that tells your story.

Whether you need to assess the viability of a new program, find out how you stack up with the competition or would like a program portfolio review, we can assist with research and data that will help move your unit forward. Your decisions impact the quality of your operation, as well as the bottom line. We’ll provide data that does more than sit on a page—it’s data that tells the story.

The UPCEA Center for Research and Strategy offers a variety of custom research options through a variable pricing model.


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Other UPCEA Updates + Blogs

Marketing and Enrollment Management in a Time of Uncertainty

Institutions of higher education are faced with major challenges and have leaned toward many of their professional, continuing and online (PCO) education units to not only assist with bringing traditional teaching faculty into a more aggressive world of online learning, but to also supplement lost revenue and enrollments due to students not returning to campus…

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Racial Justice and the Mission of Professional, Continuing, and Online Education

UPCEA and its members are deeply troubled by the recent senseless killing of George Floyd, an unarmed black man in Minneapolis, and the lives taken before him. Many others have been affected in the wake of these tragedies. This, combined with the health care disparities exacerbated by the COVID-19 pandemic, underscore the systemic racism that…

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UPCEA Signs Letter to Hill on Broadband Access and Infrastructure

Twenty-nine (29) higher education associations and organizations, including UPCEA, joined EDUCAUSE on June 5, 2020, in sending a letter to Congress on significant broadband issues for higher education. The groups asked Congress to consider the needs of economically distressed college students in relation to efforts to bridge the digital divide during COVID-19 pandemic, specifically citing the Supporting Connectivity…

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UPCEA Partners with LX Pathways by iDesign

We’ve partnered to help you increase capacity around instructional design Do you need to increase your team’s capacity around instructional design? Would you like to add instructional design to your skillset? Great news! UPCEA has recently partnered with iDesign to offer even more online professional development through iDesign’s self-paced learning opportunities, LX Pathways. Our partnership…

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Just Released: UPCEA Hallmarks of Excellence in Credential Innovation

Over the past five years UPCEA has published two Hallmarks of Excellence frameworks, first in Online Leadership and then Professional and Continuing Education. These quality frameworks have been endorsed and used by countless organizations and institutions as they evaluate, enhance, and sometimes even build professional, continuing, and online enterprises. Today, I am so pleased to…

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Colleges Show Great Interest in Alternative Credentials But Weak Follow-Through (Campus Technology)

No matter what type of alternative credential students are earning, most institutions don’t retain official information about it. In a recent survey, just a third of institutions (38 percent) that offer alternative credentials said they allow those to be represented on students’ university records. Nearly half (48 percent) said they weren’t in student records; and…

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