Staffing in Professional, Continuing, and Online Education Units
Recently, we identified gross revenue per employee increasing from $278K in 2014 to $311K in 2018. While the revenue side of equation decreased by almost 10%, the staffing part of the equation also decreased. A number of factors could be at play regarding staffing decreases during this time, such as:
- A shifting in some cases to a decentralized professional, continuing and online (PCO) education model where resources are placed in an academic college, as opposed to a centralized unit.
- A shifting of some positions to the institution’s centralized services, such as marketing and IT.
- A shifting of some positions away from the established PCO unit to other areas of the institution, such as instructional design. Instructional designers appear to be in high demand in the higher education community, yet the study shows that they have decreased within the PCO structure. We have concluded that their reporting lines may not necessarily reside in PCO, but elsewhere at the institution.
- Outsourcing of some functions, such as the use of OPMs, intake or inquiry management, or contract marketing services may also mask increased activities, but not within the PCO organization.
- The other factor could be a true reduction in PCO operations, although given market conditions, we would hope that these revenues or portfolio diversification opportunities would have shifted elsewhere at the institution.
The last four years have shown a great deal of change for PCO education and while there are resources within the unit and in other places at or outside of the institution; continued competition, technology and industry advances and shifting demographics are likely to further challenge and provide new opportunities for colleges and universities. Strategic staffing and resource management are critical parts of the equation. Click here to read the full report.
Trusted by the nation's top colleges and universities, UPCEA Research and Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in Online and Professional Continuing education - put them to work for you!
UPCEA Research and Consulting offers a variety of custom research and consulting options through an outcomes-focused pricing model. Find the option(s) that best suit your institution.
The UPCEA Difference
Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.
Cost Effectiveness: As a nonprofit, member-serving organization, we provide unmatched value, allowing you to maximize limited research and consulting budgets.
Action in Motion: Our cadre of experienced, skilled authorities and expert practitioners propels you forward, translating research and consulting into impactful implementation, a distinctive hallmark of UPCEA. Our team of current and former institutional leaders will support you, turning research and consulting into action.
Mission Alignment: Like you, our mission is to enhance and expand educational opportunities and outcomes for adult and other non-traditional learners. We share your values and work in partnership with you to advance access and excellence in education.
Other UPCEA Updates + Blogs
UPCEA Congratulates Members Recognized in the 2024 U.S. News & World Report Ranking of Best Online Bachelor’s Programs
21 of Top 25 Ranked Institutions are UPCEA Members WASHINGTON, D.C. (February 20, 2024) — UPCEA, the online and professional education association, is pleased to congratulate the many UPCEA members recognized in the 2024 U.S. News & World Report Best Online Programs rankings. U.S. News rankings include more than 1,750 online programs, covering bachelor’s and…Read More
Eleven months ago, my wife and I were on vacation in Tucson, Arizona. In a past life, I’d briefly worked in Saguaro National Park removing invasive species, so I was eager to get back and bask in the unique qualities of the Sonoran Desert and the Old Pueblo of Tucson. On a Sunday afternoon, we…Read More
8 Individuals and 8 Programs Receive Association’s Highest Honors WASHINGTON, February 2, 2024 – UPCEA, the online and professional education association, has announced the recipients of the 2024 Association Awards. The UPCEA Association Awards program includes recognition of both individual and institutional achievement across the UPCEA membership. Since 1953, UPCEA has recognized its members’ outstanding…Read More
The untapped possibilities of nondegree credentials Employers have a strong interest in partnering with colleges to design and deliver nondegree programs. Yet more than 45 percent of employers in a recent survey said colleges had never approached them to do so. That’s one finding from a new report by UPCEA, the online and professional education association,…Read More
Distance Education and State Authorization Negotiated Rulemaking Begins | Policy Matters (January 2024)
Major Updates Negotiated Rulemaking Session on Program Integrity and Institutional Quality Begins The U.S. Department of Education has started a Negotiated Rulemaking Session focused on Program Integrity and Institutional Quality. The first session took place January 8–11. The second session will occur from February 5–8, and the final session is scheduled for March 4–7. These…Read More
In December 2020, my staff at the Vanderbilt University Center for Teaching sent a survey to about 500 faculty and other instructors who had completed the online course design institute we offered the previous summer. The OCDI, as we called it, was a two-week faculty development program aimed at helping our university’s instructors prepare to…Read More