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Leaders in Professional, Continuing and Online Education

Benchmark This!

Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Salary, Structure and Staffing Survey: Revenue Per Employee

As institutions of higher education enter an era of increasing accountability where the measurement of enrollments, research grants, endowments and other revenue sources are essential and expected reporting measures; professional, continuing and online (PCO) education units are also faced with similar accountability metrics as they plan for their own operations. From February to May 2018, 370 UPCEA members were invited to participate in a salary, staffing and structure survey and 175 participated.

The first of many reports and briefings to be released shows that while revenue per employee (RPE) across the membership increased (from $277,917 in $2014 to $311,111 in 2018), RPE decreased among larger institutions (over $15M of gross revenues) and increased among smaller ($5M or less) or medium sized institutions (between $5.1M and $15M). Many factors could help explain this, such as large institutions being early adopters and now there is more competition. If the number of programs and providers increases faster than demand growth, then it is likely that these shifts would occur. Other hypotheses could also include greater efficiencies and the presence of strategic outsource partners and others.

Click here to read the Revenue Per Employee briefing. 

 

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Whether you need benchmarking studies, or market research for a new program, UPCEA Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.


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Whether you need to assess the viability of a new program, find out how you stack up with the competition or would like a program portfolio review, we can assist with research and data that will help move your unit forward. Your decisions impact the quality of your operation, as well as the bottom line. We’ll provide data that does more than sit on a page—it’s data that tells the story.

The UPCEA Center for Research and Strategy offers a variety of custom research options through a variable pricing model.


Click here to learn more.

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