UPCEA Benchmarking Research & Consulting

Portfolio Decision-Making Model (PDMM)

Have you assessed your program portfolio for the new economy? Are they in line with employer/consumer demand? Perhaps you have legacy programs that may no longer be relevant. UPCEA can help make sure your programs meet the needs of the changing marketplace.

The Portfolio Decision-Making Model (PDMM) is designed to help institutions make more informed decisions about their existing portfolio of offerings. The model is a quantitative approach to help institutions deploy resources to offerings with higher potential and make plans to retire low contributing or low mission offerings.

 

The PDMM can be used for credit or non-credit offerings and adapted to focus on online offerings by restricting the competitive set or focusing on institutional strengths that can be conveyed to an online environment. Add-ons, such as tuition benchmarking, can also be included for a fee.

Objectives and Features

  • Assess major portfolio groupings to determine whether the markets or industries they primarily serve are growing, static, or in decline.

 

  • Provide the institution with insight toward occupational growth (or decline) in these markets as well as measure the impact of competition.
  • Use weighting factors for internal and external factors of the model to help identify offerings poised for growth and to create resource priorities.
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Pricing starts at $7,500

Typical time to completion: 4-6 Weeks

Testimonials

Johns Hopkins University

“UPCEA’s Center for Research and Strategy has been instrumental in helping us to launch new programs in the last few years. The Center’s staff combine sound market research techniques with deep understanding of the higher education community. The result is expert advice in areas related to market and program viability.”

- Dr. Kathleen Burke
Associate Dean, Advanced Academic Programs Krieger School of Arts and Sciences

Northwestern University

“UPCEA’s Center for Research and Strategy has been a go-to for my school for much of the past decade. Jim Fong and his team have provided us invaluable competitive impact analysis and have been a great partner in helping us envision possible markets, marketing strategies and the feasibility of new and successful programs.”

- Thomas F. Gibbons, J.D.
Dean, School of Professional Studies

North Carolina Agricultural and Technical State University

“Without hesitation, I turn to Jim Fong and the Center for Research and Strategy team for consultations. The custom program assessment services and trend data are a true benefit of my UPCEA membership.”

- Tonya B. Amankwatia, Ph.D.
Assistant Vice Provost, Distance Education and Extended Learning

 

Need timely, actionable recommendations on issues facing your online and professional education unit? Contact us today: [email protected] or call us at 202-659-3130.

 

Second Opinion—Free Consulting Service for Members!

Seeking timely, expert advice—or, a "second opinion?" Our lead consultants are available to provide brief, rapid responses for members who have questions about all aspects of professional, continuing, and online education programs and strategy. Members can request a thirty-minute phone consultation free of charge.

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