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Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Outlook for 2022: 10 Trends to Consider for Professional, Continuing and Online (PCO) Education

In 2021, the higher education community was hoping for recovery and a return to some form of normalcy after the upheaval of 2020. That did not happen as the COVID-19 global pandemic continued to rage on throughout the U.S. and the rest of the world, creating uncertainty and instability, affecting both domestic and global markets. One goal of higher education is to prepare the workforce for an anticipated economy, but with the long-term picture uncertain, colleges and universities have had to plan for the short term and implement stopgap measures to preserve continuity.

Over the past two years, higher education has been able to adapt, establishing a precedent for the content and delivery of education. Online and hybrid learning have become ubiquitous in how adult learners worked through the pandemic. With the availability of vaccines, institutions anticipate a return of some level of in-person learning. Nevertheless, higher education still faces both old and new challenges. UPCEA has formulated an outlook for 2022, identifying 10 trends to consider as we navigate through another year of pandemic restrictions and engage with students, especially the professional, continuing and online (PCO) learner.

Read the 2022 Outlook and 10 Trends here.

 

 

 

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

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