Online and Professional Continuing Education News


See below for a listing of curated news articles of the day brought to you by Ray Schroeder, Senior Fellow at UPCEA. 

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Media Expenditures Budgeting Among Higher Education Providers

Marketing department media expenditures have been an important topic in student recruitment operations for more than 20 years. During the past decade, higher education providers have experienced a dramatic shift from print to electronic media as the main driver of their marketing operations. The resulting…

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230 Recipients Receive Honors Across 26 Categories for Excellence in Marketing

WASHINGTON, D.C., September 27, 2016 — UPCEA, the leader in professional alongside SMR Digital, continuing, and online education, has announced the recipients of the 2016 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership. This year,…

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Leading by Gut or by Data: The Data-Driven State of Higher Ed Decision Making

In recent years, the idea of data-driven decision making has been propelling much of the higher education narrative. As many industries work to incorporate data and analytics into their organizational processes, education providers are also tasked with adopting a more thoroughly informed management approach. A…

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