Industry Insights

We read almost daily about the need for upskilling and reskilling the workforce and the opportunity for higher education institutions to provide training through microcredential programs. While a recent survey by Collegis Education and UPCEA confirms this need, the fact is many colleges and universities who offer microcredentials have realized only meager enrollments. For microcredential…

If your school is investing heavily in creating brand awareness and generating leads at the top of the funnel (TOFU) but getting lackluster results, enrollment management issues lower in the funnel may be to blame. To achieve enrollment goals, you need a strong enrollment management foundation—a system for guiding prospective students beyond the initial awareness…

Student veterans make up approximately six percent of undergraduate college students and seven percent of graduate students (US Department of Education, National Center for Education Statistics). While generally referred to as student veterans, this overarching title includes active-duty service members and those in the National Guard or Reserves. Precise information on the military-connected student population,…

Recent higher education trends have made it clear that now more than ever, colleges and universities must have successful strategies for engaging adult learners. The US birth rate has declined steadily over the past decade, leading to an inevitable reduction in traditional college enrollees aged 18 to 24. There is also an increasing number of…

With enrollments declining and as a tight labor market reaches record-low unemployment,, marketers and recruiters in higher education now face the difficult task of finding new students in a uniquely challenging time for colleges and universities. One potential source of those new students? Adult learners. Moving Up and Moving Forward, a new research report from Lightcast, uses analysis…