The Pulse of Higher Ed

Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

Generational Politics and the New 4th Edition of ‘An Insider’s Guide to Generation Z’

Generation Z is amazing and not annoying; social and not selfish; inclusive and not isolated; informed and not ignorant. They are resourceful individuals and savvy, informed consumers. They are far different from the often-misunderstood Millennial, yet are often classified similarly. 

Generation Z is gaining a lot of attention, yet they remain a mystery to many. Generation Z (or the iGeneration), born between the years of 1995 and 2005, are approximately 13 to 23 years of age at the time of this article. This generation is about sixty million strong and primarily in the latter stages of middle school, immersed in high school or college, or have recently graduated or chosen not to attend college. 

UPCEA just released the 4th edition of An Insider’s Guide to Generation Z, with the last issue written by me and four Generation Z’ers.  New to the 4th edition is:

  • A deeper understanding of the earlier research and additions through a perspective of the Generation Z authors. These Gen Z’ers provide insight into the research presented and commentary on the claims that are made. In the latest version, subjects such as micro-mobility, social media influencers, podcasts, esports, pets, and mental health. 
  • Greater insight on the understanding of either mental health challenges or a heightened awareness of how the mind and body of Generation Z are connected. Further insight on the mental health challenges of Generation Z were brought to the forefront at the 2019 UPCEA Annual Conference in Seattle where a panel of Generation Z women and their Generation X moms addressed a number of issues.

Generation Z is finding their voice. Unfortunately, the tragic events of Parkland and other school shootings has shown the generation how to gather via social networks and to have a strong physical presence through school walk-outs and other activities. In a study done by the American Psychological Association (APA) in 2018, 75% of Generation Z report mass shootings as a significant source of stress. Other national issues that are significant stressors to them include rising suicide rates, climate change, the well-being of immigrant families, and sexual assault. With the upcoming 2020 U.S. presidential election, should a new president be elected, Generation Z will accelerate the rate of change in the issues mentioned above. With a close election expected in 2020, Generation Z could play a major role with 22 million new voters becoming eligible since the last election (in addition to the 23 million Gen Z voters that were eligible in 2016), despite their lower voter turnout rates. During this same time, while a dismal reality, about 36 million Boomers or those from the Great or Silent Generations will have died since the 2016 election. This loss is significant in terms of human lives, as well as electorally because individuals in these generations have had higher participation rates.

Generation Z will find their voice and the 2020 presidential election could be the trigger. Considering the APA report showed that 68% of Generation Z feel significantly stressed about the nation’s future, and 66% do not believe that the nation is moving toward becoming stronger, the time may have come for Generation Z to act. If the current president is re-elected, Generation Z, unlike their Millennial predecessors, will still create change, but likely at a slower pace. They will find their voice through other charges, such as renewable energy, climate change or social injustice. They will ultimately accelerate the need for change in our system of higher education in the U.S. and potentially worldwide. Colleges and universities, as evidenced with declining enrollments the past eight years and an increasing number of college closures and mergers, are lagging in a more rapidly changing economy. 

If tuition rates remain high and new technologies emerge, it is likely that Generation Z and Millennials will embrace alternative credentialing of education.  They already embrace a modular or deconstructed approach to many consumer products and services…why not education?

Click here to download An Insider’s Guide to Generation Z (4th Edition).

 

Learn more about UPCEA's expert consultants

Do you need help with your PCO unit or campus? We can help. Contact UPCEA Research and Consulting for a brief consult. Email [email protected] or call us at 202-659-3130.

Trusted by the nation's top colleges and universities, UPCEA Research and Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in Online and Professional Continuing education - put them to work for you!

UPCEA Research and Consulting offers a variety of custom research and consulting options through an outcomes-focused pricing model. Find the option(s) that best suit your institution.

Learn more about UPCEA Research & Consulting


The UPCEA Difference

Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.

Cost Effectiveness: As a nonprofit, member-serving organization, we provide unmatched value, allowing you to maximize limited research and consulting budgets.

Action in Motion: Our cadre of experienced, skilled authorities and expert practitioners propels you forward, translating research and consulting into impactful implementation, a distinctive hallmark of UPCEA. Our team of current and former institutional leaders will support you, turning research and consulting into action.

Mission Alignment: Like you, our mission is to enhance and expand educational opportunities and outcomes for adult and other non-traditional learners. We share your values and work in partnership with you to advance access and excellence in education.

Other UPCEA Updates + Blogs

Annual Conference Follow Up: Translating PCOE Innovation into the Future of Higher Education

In an era of heightened urgency, higher education institutions find themselves at a pivotal crossroads—confronting enrollment cliffs, shifting demographics, and growing skepticism about the value of a degree. Further, shifting federal policy and changes at the Department of Education will challenge postsecondary leaders like never before. Amid this turbulence, one area consistently demonstrates adaptability, innovation,…

Read More

New report from UPCEA – 2024 Staffing & Structure Survey Results

Amid growing demand for flexible and career-oriented education, online and Professional and Continuing Education (PCE) units are at the forefront of institutional innovation and revenue sustainability. Whether through degree programs, microcredentials, corporate training, or other non-credit offerings, these units play a critical role in expanding access to education and meeting the evolving needs of learners…

Read More

Which OPM Contract Terms Should Concern Campus Leaders and Why?

UPCEA is pleased to announce the release of a new brief, “Which OPM Contract Terms Should Concern Campus Leaders and Why?,” authored by Jeffrey C. Sun, J.D., Ph.D. and Heather A. Turner, Ph.D., and published jointly by the University of Louisville SKILLS Collaborative, Education Law Association, and UPCEA. When deciding whether to partner with an…

Read More

The Online Overhaul (The Chronicle of Higher Education)

“[…] The pressures to embrace online education aren’t equal across institutions, though. Those needing to retain or bulk up enrollment and those serving diverse, high-needs populations — community colleges and regional comprehensives, for example — are likely feeling more urgency to adapt, sources say. (Nearly 42 percent of the online-related jobs posted by public two-year colleges in…

Read More

UPCEA Co-Signs Letter with ACE in Response to Department of Ed’s DCL | Policy Matters (February 2025)

UPCEA Co-Signs Letter with ACE and Other Organizations in Response to Department of Education’s Feb. 14, 2025 Dear Colleague Letter (American Council on Education) “The stated purpose of the DCL is to “provide clarity to the public regarding existing legal requirements” for colleges and universities under the Supreme Court’s 2023 decision in Students for Fair…

Read More

Anticipating the Fall of 2025

In January 2025, the president issued an executive order freezing federal loans and grants, including Pell Grants and other student loans. While the order has since been rescinded, the damage was done. Moving forward, potential students will be wary about the frailty of college loans. There will be uncertainty as to whether college is affordable…

Read More

The Nation's Top Universities Choose UPCEA Research and Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.