“This past week, presenting at the UPCEA MEMS conference in Boston, we explored a question that is becoming central to the future of higher education: What does it actually take to engage learners in lifelong learning with an institution?
In a moment of rising enrollment volatility, shifting global dynamics and accelerating technological change, this question cuts to the heart of what universities must become. For decades, higher education has centered its marketing and enrollment strategy around discrete, program-level recruitment pipelines: find prospective students, convert them into a program and repeat the cycle for the next cohort.”