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Leaders in Professional, Continuing and Online Education

Benchmark This!

A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Giving Thanks for the New Economy

November 16, 2018

With the holidays near, we need to give thanks for the many opportunities that 2019 should provide to higher education. The next few years (including 2019) bring the promise of a new and exciting economy, one based heavily on automation and efficiencies and fueled by the once-mocked Millennials (born between 1980 and 1996; now roughly…

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Exposing Generation Z and Millennials in the Enrollment Management Process

November 8, 2018

With Halloween only recently past, ghosts still are among us in society. They live among and can frequent colleges and universities, even our professional, continuing and online education units through “ghosting.” Ghosting is a term often associated with younger generations regarding relationships. However, the phrase has recently started entering the workplace with new hires not…

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Fixing Higher Education As We Move Into the New Economy

October 26, 2018

Is the degree dead, dying, or about to thrive in the new economy? Over the past two decades, higher education has adapted with online master’s and bachelor’s degrees. However, it took two decades to fully embrace the changes of the evolution of the Internet economy dovetailing into the mobile economy.  These economies changed commerce, retail,…

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Addressing Declining Enrollments Through Partnerships

October 12, 2018

According to data from the National Student Clearinghouse, colleges and universities have seen more than six years (or twelve periods) of enrollment decline nationally. Further confirming this are findings from the WCET/Babson study that shows that traditional classroom enrollments have been in decline, to the extent of a decline of over a million enrollments between…

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Millennial Managers: The Gateway Toward Alternative Credentials

September 28, 2018

Society has jeered Millennials (those born between 1981 and 1994 or roughly being between 22 and 37 years of age) for their differences, as opposed to appreciating their unique qualities and strengths.  Many entered the economy after earning their bachelor’s degree only to find the economy in a recession and Baby Boomers (those born between…

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Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Click here to learn more about Jim and his work. 

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