Leaders in Professional, Continuing and Online Education

Benchmark This!

A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

The Rise of a New Entertainment Category: Esports

March 15, 2019

As I deepen my liberal arts side by reading Ernest Cline’s novel Ready Player One, it caused me to flashback to my 70s and 80s childhood of videogaming and skateboarding. It also piqued my interest in exploring the impact of today’s esports world and trends in the gaming community. In professional, continuing, and online (PCO)…

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The Building Blocks of Higher Education’s Future: Blockchain

March 1, 2019

Are you reading the blogs on technology by Ray Schroeder, Director of UPCEA’s National Council for Online Education?  When he’s not talking about augmented reality or robotics, he’s talking about blockchain.  Are you at an awkward mixer and everyone is talking about blockchain?  You’re not alone.  It’s a simple, but challenging concept that is coming. …

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Don’t Tell My Mother…I Read a Fiction Book

February 15, 2019

My parents immigrated from China in the 1950s and 60s. They strongly encouraged my brothers and I to study engineering, computers, medicine or mathematics. Nothing else mattered. I chose math and my brothers chose computer science and electrical engineering. I went on to earn a bachelor’s degree in math and a master’s degree in statistics…

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Is Higher Education Going to the Dogs (and Cats)?

February 1, 2019

Usually one trend impacts another. If self-driving cars are taking over, then most likely artificial intelligence, data mining, radar technology, and lithium battery development are trending positively. Much of my research this past year focused on Generation Z or iGen (those approximately 16 to 22 years of age) and Millennials. These individuals, along with aging…

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A Simple “Observation” on Trend Watching and Intelligence Gathering

January 18, 2019

In a growth market, such as online education in the late 1990s and start of millennium, producing products and services is relatively easy or carries with it less risk, as growing market share is the goal rather than stealing share from competitors. Having good intelligence and market research was a luxury back then…to move more…

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ABOUT THE AUTHOR

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Click here to learn more about Jim and his work. 

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