Benchmark This!

A Blog on Latest Trends Impacting Marketing and Higher Education
from UPCEA's Chief Research Officer, Jim Fong

Overlooked and Excluded: PCO learner data and learner records

March 18, 2022

Co-authored with Julie Uranis, Ph.D., Senior Vice President, Online and Strategic Initiatives, UPCEA Comprehensive Learner Records (CLRs) and Learning and Employment Records (LERs) could dramatically change the landscape of postsecondary learning. CLRs and LERs detail an individual’s educational achievements, inclusive of credit-bearing courses, programs and co-curricular activities; noncredit learning; and other training. They are more…

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A Look into the Future through the Lens of the Winter Olympics

February 11, 2022

The Olympics was created to foster global peace through competition. It has, over the years, adapted to changes in societal interest and needs. While the original Olympics was held nearly 3,000 years ago, the modern games are just over a century old. During this relatively short period of time, the games have changed in many…

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Outlook for 2022: 10 Trends to Consider for Professional, Continuing and Online (PCO) Education

January 14, 2022

In 2021, the higher education community was hoping for recovery and a return to some form of normalcy after the upheaval of 2020. That did not happen as the COVID-19 global pandemic continued to rage on throughout the U.S. and the rest of the world, creating uncertainty and instability, affecting both domestic and global markets.…

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Don’t miss these recent research studies from CRS

December 21, 2021

The Center for Research and Strategy has recently completed some exciting new research with a few of our corporate partners on different facets of today’s (and tomorrow’s) learners. While each of these efforts provide their own unique benefit, the suite of reports can be leveraged to better inform decision making for institutions moving forward.   …

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The End of the “Traditional Students” as We Know Them

December 13, 2021

Demographics show that our society will become more diverse.  Students in the future will not only be more diverse by nature, but also by situation.  This might mean they have to balance work and family with education or that they have previously disengaged with a college. Over the past decade, colleges and universities struggled, yet…

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Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Click here to learn more about Jim and his work. 

Whether you need benchmarking studies, or market research for a new program, UPCEA Research and Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.

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Whether you need to assess the viability of a new program, find out how you stack up with the competition or would like a program portfolio review, we can assist with research and data that will help move your unit forward. Your decisions impact the quality of your operation, as well as the bottom line. We’ll provide data that does more than sit on a page—it’s data that tells the story.

UPCEA Research and Consulting offers a variety of custom research options through a variable pricing model.

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