Marketing budgets and staffing have significantly increased from pre-pandemic levels I once heard that when faced with trauma or chaos, humans consider a number of options … fight, flight (or flee) or freeze. Institutions and their leadership make similar choices when faced with economic adversity. Based on the 2022 UPCEA Marketing Survey, institutions of higher…Read More
Beyond the health and social implications of the pandemic, the economic dominos that fell for higher education included The Great Resignation followed by The Great Interruption. The economy in the U.S. and other parts of the world continues to be impacted by the former, as many jobs remain unfilled or where a constant churn of…Read More
Prior to the pandemic, for the UPCEA Center for Research and Strategy it was business as usual – conducting feasibility studies, environmental scans and an occasional review of a professional, continuing and online education unit’s portfolio. During the pandemic, this flip-flopped as our unit did more portfolio reviews, market needs studies and marketing and enrollment…Read More
Recent Center for Research and Strategy studies have explored different facets of today’s new learner. Explore these studies for details on how your institution can best meet new learners’ needs. The Six Personas of the New Learner: Changing Motivations and Situations of the New Learner Landscape (with Thinking Cap) As we move into the future,…Read More
Co-authored with Julie Uranis, Ph.D., Senior Vice President, Online and Strategic Initiatives, UPCEA Comprehensive Learner Records (CLRs) and Learning and Employment Records (LERs) could dramatically change the landscape of postsecondary learning. CLRs and LERs detail an individual’s educational achievements, inclusive of credit-bearing courses, programs and co-curricular activities; noncredit learning; and other training. They are more…Read More
Trusted by the nation's top colleges and universities, UPCEA Research and Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in Online and Professional Continuing education - put them to work for you!
UPCEA Research and Consulting offers a variety of custom research and consulting options through an outcomes-focused pricing model. Find the option(s) that best suit your institution.
The UPCEA Difference
Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.
Cost Effectiveness: As a nonprofit, member-serving organization, we provide unmatched value, allowing you to maximize limited research and consulting budgets.
Action in Motion: Our cadre of experienced, skilled authorities and expert practitioners propels you forward, translating research and consulting into impactful implementation, a distinctive hallmark of UPCEA. Our team of current and former institutional leaders will support you, turning research and consulting into action.
Mission Alignment: Like you, our mission is to enhance and expand educational opportunities and outcomes for adult and other non-traditional learners. We share your values and work in partnership with you to advance access and excellence in education.
Jim Fong, UPCEA's Chief Research Officer, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA conferences, sharing vital information with attendees.
Bruce Etter, Senior Director of Research & Consulting, is responsible for developing and managing research initiatives for UPCEA Research and Consulting and its clients. He graduated from Penn State University with a Bachelor’s of Science in Sociology and a minor in Sustainability Leadership.