Benchmark This!

A Blog on Latest Trends Impacting Marketing and Higher Education
from UPCEA's Chief Research Officer, Jim Fong

UPCEA/Pearson Survey: Demographic Shifts in Educational Demand and the Rise of Alternative Credentials

June 7, 2016

To thrive in today’s fast-evolving job market, students need flexible ways to quickly develop and demonstrate new skills. Alternative credentialing helps solve this problem. UPCEA and Pearson surveyed 190 institutions to determine the role alternative credentials play in higher education. Learn more about the key findings and download the complete report, Demographic Shifts in Educational…

Read More

ABOUT THE AUTHOR

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Click here to learn more about Jim and his work. 

Whether you need benchmarking studies, or market research for a new program, UPCEA Research and Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.


Data that tells your story.

Whether you need to assess the viability of a new program, find out how you stack up with the competition or would like a program portfolio review, we can assist with research and data that will help move your unit forward. Your decisions impact the quality of your operation, as well as the bottom line. We’ll provide data that does more than sit on a page—it’s data that tells the story.

UPCEA Research and Consulting offers a variety of custom research options through a variable pricing model.

Click here to learn more.

The Nation's Top Universities Choose UPCEA Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.