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Leaders in Professional, Continuing and Online Education

Benchmark This!

A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Competent Marketing Teams in a Turbulent Economy

August 30, 2019

As a fan of Discovery Channel’s Deadliest Catch, I’ve come to relate the world of higher education with the rough waters of the Bering Sea. Enrollments can be as elusive as the prized Opilio crab. Different crab (Opilio, Alaskan King, Bairdi) react to different baits and locations, just as there are differences between Generation Z,…

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Fake Meat and an Informed Generation on Higher Education

August 16, 2019

I went out of my way to go to Burger King to try their Incredible Whopper.  It wasn’t bad, but it got me reflecting on “where did this come from and why?” After one of my presentations on Generation Z a few years ago, a higher education administrator said to me, “You can’t compare education…

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Marketers Matter More in the Dynamic World of Professional, Continuing and Online Education

August 2, 2019

Advertising and marketing should never be confused. There are many types of marketers in the workplace and hiring the wrong one or not retaining the right one impacts enrollment success. Tomorrow’s marketer needs to understand strategy, competition, metrics, customer relationship management (CRM) systems, and digital and social media and positioning. They also need to manage…

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Cybersecurity, FaceApp, and Higher Ed

July 19, 2019

I admit it. I did the FaceApp thing and I shouldn’t have been surprised that the “old me” looks a lot like my father. However, like many others, I later learned through the media that there are potential threats and concerns regarding the ownership and permissions of the app. While the developers of the app…

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Leadership at the Crossroads

July 5, 2019

The state of higher education today is new for most institutions and disruptive for many.  Having to lead through disruption can be rewarding yet risky.  Leaders may have experience in continuing and online education, as well as strong business and operational insights, but do they have good intuition into the impact of alternative credentialing and…

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ABOUT THE AUTHOR

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Click here to learn more about Jim and his work. 

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