Benchmark This!

A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

UPCEA/Pearson Report: Demographic Shifts in Educational Demand and the Rise of Alternative Credentialing, Changes from 2016 to 2017

January 2, 2018

We live in an age where the pace of change is pounding ahead all around us. For society to survive, universities and their learning programs must adapt to this acceleration or risk losing the central position they hold. Many of the megatrends that framed and motivated the 2016 version of this study have only grown and accelerated:…

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Jim Fong’s 2018 Predictions

December 25, 2017

While the world economic picture looks strong for 2018, higher education seems to be in flux or transition. Despite political unrest and consumer economic uncertainty, many sectors are expected to grow. The question remains … “Is higher education keeping pace?” As director for UPCEA’s Center for Research and Strategy, I am in a fortunate position…

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Generation Z Isn’t Generation Z-ombie

December 11, 2017

Generation Z has been inappropriately and ignorantly labeled by other writers from the other generations as Generation Z-ombie. These authors have drawn a conclusion that the generation may be focused selfishly on themselves and their sustenance. However, this couldn’t be further from the truth. Generation Z is a wildly informed group that moves very quickly,…

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The Changing Higher Education Landscape

November 13, 2017

With advancements in computing and the Internet, higher education saw a major transformation in the late 1990’s and into the new millennium. With online education, regional boundaries and service areas soon disappeared and institutions of higher education began competing more directly with one another. With greater competition, the degree and higher education experience was quickly…

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Generation Z, A New Cohort of Adult Learners

October 30, 2017

Over the past two decades, professional, continuing, and online (PCO) education units of colleges and universities have reaped the rewards of Boomers returning to complete their bachelor’s degrees. As Boomers gave way to Generation X and Millennials, PCO units developed professional master’s degrees to further feed these groups. Now, higher education will soon graduate their…

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Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Click here to learn more about Jim and his work. 

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