Benchmark This!

A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

How Much Are UPCEA Leaders Paid?

June 22, 2018

Over the past four years, the higher education landscape has changed significantly as many institutions either added to their online degree portfolios in the form of professional master’s degrees or joined the movement to bring their traditionally campus-based programs online.  Some have extended their already online expertise by developing Massive Open Online Courses (MOOCs) or…

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Staffing in Professional, Continuing, and Online Education Units

June 8, 2018

Recently, we identified gross revenue per employee increasing from $278K in 2014 to $311K in 2018. While the revenue side of equation decreased by almost 10%, the staffing part of the equation also decreased. A number of factors could be at play regarding staffing decreases during this time, such as: A shifting in some cases…

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Salary, Structure and Staffing Survey: Revenue Per Employee

May 25, 2018

As institutions of higher education enter an era of increasing accountability where the measurement of enrollments, research grants, endowments and other revenue sources are essential and expected reporting measures; professional, continuing and online (PCO) education units are also faced with similar accountability metrics as they plan for their own operations. From February to May 2018,…

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Beer, Weed, and College: Three Things That Shouldn’t Go Together?

May 11, 2018

What do beer, weed, and college have in common? It seems like an obvious answer, but for continuing educators, it means opportunity. With changing legislation, advances in sciences and more resources to establish small businesses, like the micro-brewery industry, the cannabis industry could also grow (no pun intended) and be fertile ground (pun intended) for…

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Aligning the Liberal Arts Degree to STEM and Gen Z

April 27, 2018

While the economies of the U.S. and other nations are moving to greater automation and technological growth, the role of the liberal arts degree is getting lost in the shuffle or being disparaged as being out of alignment with workforce growth.  The Science, Technology, Engineering and Mathematics (STEM) field is growing as a result of…

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Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Click here to learn more about Jim and his work. 

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We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.

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Whether you need to assess the viability of a new program, find out how you stack up with the competition or would like a program portfolio review, we can assist with research and data that will help move your unit forward. Your decisions impact the quality of your operation, as well as the bottom line. We’ll provide data that does more than sit on a page—it’s data that tells the story.

The UPCEA Center for Research and Strategy offers a variety of custom research options through a variable pricing model.

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