Benchmark This!

A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Beer, Weed, and College: Three Things That Shouldn’t Go Together?

May 11, 2018

What do beer, weed, and college have in common? It seems like an obvious answer, but for continuing educators, it means opportunity. With changing legislation, advances in sciences and more resources to establish small businesses, like the micro-brewery industry, the cannabis industry could also grow (no pun intended) and be fertile ground (pun intended) for…

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Aligning the Liberal Arts Degree to STEM and Gen Z

April 27, 2018

While the economies of the U.S. and other nations are moving to greater automation and technological growth, the role of the liberal arts degree is getting lost in the shuffle or being disparaged as being out of alignment with workforce growth.  The Science, Technology, Engineering and Mathematics (STEM) field is growing as a result of…

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UPCEA/Emsi Report – The Race is on for Blockchain Talent: How Higher Education Can Respond

March 6, 2018

New economies and ecosystems are moving at a rapid pace. Outside of a handful of science, technology, engineering and mathematics (STEM) degrees, one could argue that higher education isn’t keeping up with the needs of a fast-moving economy. For some institutions, their response has been moving campus-based master’s degrees online or developing new online professional master’s degrees.…

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UPCEA/Chmura Study: Exploring the Determinants of Student Loan Default Rates

March 6, 2018

Student loan defaults in the United States have been a growing problem. After reaching a historic low of 4.5% in 2003, student loan default rates have been trending upward, rising to 10.0% for the 2011 cohort. Total student debt has also been increasing in the nation, rising above $1 trillion in 2010 and approaching $1.5…

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Rethinking “Generation Z is Not My Target Market”

February 2, 2018

While recently visiting an on-campus continuing education unit, I was told by a program director, “Generation Z is not my target market.”  To me, that is dangerous thinking for a professional, continuing and online education (PCO) unit. Generation Z, those under the age of 23, have only graduated their first major cohort of college students.…

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Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Click here to learn more about Jim and his work. 

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