Benchmark This!

A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

UPCEA/Chmura Study: Exploring the Determinants of Student Loan Default Rates

March 6, 2018

Student loan defaults in the United States have been a growing problem. After reaching a historic low of 4.5% in 2003, student loan default rates have been trending upward, rising to 10.0% for the 2011 cohort. Total student debt has also been increasing in the nation, rising above $1 trillion in 2010 and approaching $1.5…

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Rethinking “Generation Z is Not My Target Market”

February 2, 2018

While recently visiting an on-campus continuing education unit, I was told by a program director, “Generation Z is not my target market.”  To me, that is dangerous thinking for a professional, continuing and online education (PCO) unit. Generation Z, those under the age of 23, have only graduated their first major cohort of college students.…

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An Insider’s Guide to Generation Z and Higher Education

January 5, 2018

Generation Z remains a mystery for us, as well as business and industry. Only recently has the media and corporate America invested in better understanding them. In fact, they still argue about their definition and their ages. At UPCEA, we define Generation Z as those born between 1995 and 2005, or those roughly 12 to…

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UPCEA/Pearson Report: Demographic Shifts in Educational Demand and the Rise of Alternative Credentialing, Changes from 2016 to 2017

January 2, 2018

We live in an age where the pace of change is pounding ahead all around us. For society to survive, universities and their learning programs must adapt to this acceleration or risk losing the central position they hold. Many of the megatrends that framed and motivated the 2016 version of this study have only grown and accelerated:…

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Jim Fong’s 2018 Predictions

December 25, 2017

While the world economic picture looks strong for 2018, higher education seems to be in flux or transition. Despite political unrest and consumer economic uncertainty, many sectors are expected to grow. The question remains … “Is higher education keeping pace?” As director for UPCEA’s Center for Research and Strategy, I am in a fortunate position…

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Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Click here to learn more about Jim and his work. 

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