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Benchmark This!

A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Customer Relationship Management Among Education Providers

October 17, 2017

Customer relationship management is a critical component of an education provider’s enrollment operations process. Increased competition and tightening budgets have led to a growing need for efficient and effective customer relationship management systems. Many education providers have developed external partnerships to meet this need. Helix Education and the University Professional and Continuing Education Association have…

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UPCEA/Chmura Study: Occupational Shifts and Higher Education Credentials

September 8, 2017

This report illustrates a number of major occupational shifts in technology, healthcare, and other industries, and their impact on higher education. While new occupational categories are certain to arise, and existing ones may change, UPCEA and Chmura hope to shed greater light on this complex topic. The U.S. is at a unique period in time.…

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Increasing Millennial Interest in Alternative Credentials

June 19, 2017

As Millennials continue taking over the workforce as the nation’s largest generation, it is important to take note of upcoming trends for this cohort of people — specifically with regards to the educational routes they each take. While it is clear that college enrollment rates are rising, with its peak being in 2010 when 70%…

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Navigating Generational Shifts: Understanding Today’s Student Demographics, Preferences and Expectations

June 14, 2017

As society evolves, our fascination with generational differences never seems to cease. Driven by the worldly events of the time, each generation embodies a generalized collection of cultural differences which tells us a fair amount about their beliefs, influencers, and preferences. While our fascination is oftentimes tied to pop-culture details such as fashion, music, and…

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Instructional Design and Technology Teams: Work Experiences and Professional Development

April 21, 2017

The University Professional and Continuing Education Association (UPCEA) conducted a research study in the spring of 2017 to learn more about the professional development needs and work experiences of instructional designers, instructional technologists, multimedia designers, and their team leaders. The goal was to determine how similar the team leaders and the team members felt about…

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ABOUT THE AUTHOR

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Click here to learn more about Jim and his work. 

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