Posts by UPCEA

The conversation in higher education around AI has shifted. A few years ago, faculty and administrators were asking whether AI belonged on campus at all. Today, most leaders have moved past that question. Students are using AI tools, regardless of whether institutions sanction them. Employers are already factoring AI fluency into how they evaluate graduates.…

“Higher ed doesn’t have a strategy problem. It has an execution problem,” says Jim Lummus, Executive Vice President at University Solutions. For Jim, that tension sits at the heart of almost every challenge facing universities today. “Universities can identify the problem. They can plan for it. But getting things done is so challenging,” he says.…

Some conferences feel long. This one flew by. And still, I kept thinking I wish I could have attended even more sessions. Over the past few days at the UPCEA Annual Conference, a few very clear themes kept coming back. Not just in presentations, but in conversations with people across institutions. Yes, AI is still very much…

Online enrollment leaders don’t need another mandate to “use AI.” They need relief. Most teams are already stretched thin by demands to manage inquiry volume, follow-up expectations, data hygiene, and prospect responsiveness. They lack the capacity to take on yet another complex initiative, especially one that feels abstract or disruptive. AI mandates promise transformation when…

Discover how to explain AI SEO ROI to university leadership when attribution is imperfect, with insights and strategy from Search Influence. Across higher education, marketing teams are being asked to explain AI search visibility before institutions agree on how to measure it. Leadership discussions are moving quickly, while reporting frameworks remain centered on keyword rankings,…