Posts by UPCEA

AI tools now play a big role in which online and continuing education programs make a prospect’s shortlist, and that shortlist has room for only three. Search Influence and UPCEA’s 2026 AI Search Research Study shows what it takes to earn one of those spots. Key Insights 56% of prospective online and continuing education students…

Cut the Roles, or Support the People? When generative AI began fielding most of IKEA’s customer service questions, the company faced a choice familiar to any employer navigating fast-moving technology: cut the affected roles, or retrain the people in them. IKEA retrained them. The retailer built a program that moved 8,500 customer service employees into…

Why bringing workforce development into the conversation from the beginning can change the role universities play in economic growth. Imagine building a university because you’re building an industry. I recently spent time in Malaysia meeting with university and business leaders, and that idea stuck with me. We talk constantly about aligning higher education with workforce…

Adult learners have become an increasingly important focus for higher education institutions. Today, adult learners are not an emerging population. They are the reality shaping the future of higher education. According to the Risepoint 2026 Voice of the Online Learner report, 89% of online learners work while pursuing their education, including 77% who work full…

The conversation in higher education around AI has shifted. A few years ago, faculty and administrators were asking whether AI belonged on campus at all. Today, most leaders have moved past that question. Students are using AI tools, regardless of whether institutions sanction them. Employers are already factoring AI fluency into how they evaluate graduates.…

“Higher ed doesn’t have a strategy problem. It has an execution problem,” says Jim Lummus, Executive Vice President at University Solutions. For Jim, that tension sits at the heart of almost every challenge facing universities today. “Universities can identify the problem. They can plan for it. But getting things done is so challenging,” he says.…

Some conferences feel long. This one flew by. And still, I kept thinking I wish I could have attended even more sessions. Over the past few days at the UPCEA Annual Conference, a few very clear themes kept coming back. Not just in presentations, but in conversations with people across institutions. Yes, AI is still very much…

Online enrollment leaders don’t need another mandate to “use AI.” They need relief. Most teams are already stretched thin by demands to manage inquiry volume, follow-up expectations, data hygiene, and prospect responsiveness. They lack the capacity to take on yet another complex initiative, especially one that feels abstract or disruptive. AI mandates promise transformation when…

Discover how to explain AI SEO ROI to university leadership when attribution is imperfect, with insights and strategy from Search Influence. Across higher education, marketing teams are being asked to explain AI search visibility before institutions agree on how to measure it. Leadership discussions are moving quickly, while reporting frameworks remain centered on keyword rankings,…