Posts by Bruce Etter
Trust, but Click: What Prospective Students Are Teaching Us About AI Search in 2026
During arms-control talks in the 1980s Ronald Reagan made “trust, but verify” one of the most quoted phrases of the era. Four decades later, prospective online and continuing education students appear to have quietly borrowed it back and pointed it directly at their search bar. Trust, but click. That is the story of AI Search…
Read MoreThe Corner Office Comes With a View, Not a Vote: What the 2026 BOnES Report Reveals About Online Enterprises’ Seat at the Table
Picture the classic upward promotion. A bigger title, a nameplate on a new door, an invitation to the standing meeting that used to happen without you. But the levers you actually needed to run the thing, budget authority, decision rights, a team you can call your own, sometimes stay right where they were before the…
Read MoreFive Years In: What the 2026 State of Continuing Education Report Reveals
I have always appreciated how honest wood is. Look at a cut stump and the rings tell a story: good years, lean years, drought, recovery. That feels like the right way to read the newly released 2026 State of Continuing Education report from UPCEA, Modern Campus, and The EvoLLLution. As this partnership reaches its five-year…
Read MorePack Light, Go Far: Hiking the Enrollment Trail
There’s a moment from my college days I remember more clearly than any midterm I ever took. I had stepped away from my bachelor’s degree at Penn State because I wanted to live a little. I’d grown up in the same town that I went to college and I just needed an extended reprieve, something…
Read MoreDon’t Bring a Brochure to a Robot Fight: Winning Page One and the AI Overview
Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreThe Compensation Compass: Navigating Professional Value with the 2024 UPCEA Salary Survey
If you’ve ever set out on a hike without a map and compass, you know the feeling: creeping uncertainty about whether you’re still on the trail, how far you’ve come, and how far you have to go. In 2017, when I was walking from Mexico to Canada, the snow level in the Sierra Mountains was…
Read MoreUPCEA 2024 Research: Unlocking Insights, Solving Higher Ed’s Biggest Challenges
The state of higher education in the U.S. is tumultuous with no clear and obvious pathway to success. College and university leaders have never experienced what is currently going on regarding higher education, the economy, and the political landscape. However, information can guide us, just as it did for UPCEA members coming out of the…
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