40 Recipients Chosen For Three Award Categories

WASHINGTON, D.C., September 27, 2024 — UPCEA, the online and professional education association, has announced the recipients of the 2024 Excellence in Enrollment Management Award, the Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award, and the Excellence in Marketing Award. 

All three awards are sponsored by UPCEA’s Marketing, Enrollment, and Student Success Network. Recipients will be honored at the 2024 UPCEA MEMS: Marketing, Enrollment Management and Student Success conference, December 3-5 in Philadelphia, Pennsylvania.

“The extraordinary accomplishments of these individuals and organizations in higher education marketing, enrollment, and diversity, equity and inclusion continue to inspire us,” said the members of the 2024 MEMS Awards Subcommittee. “We proudly celebrate your outstanding contributions to shaping the future of our field!”

The UPCEA Excellence in Enrollment Management Award recognizes an outstanding online and professional continuing education organization (unit or individual) that models best practices and combines process excellence with superior results in enrollment management. 

The 2024 recipient is: 

• Academic Planning Coordinator Unit, Division of Extended Learning
  SUNY Oswego

The UPCEA Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award recognizes institutions or departments that have dedicated their time and efforts to promoting diversity, equity, and inclusion throughout their marketing, recruitment, communication, programming, student success/services and/or enrollment efforts. This award focuses on a commitment to equity, representation and inclusion in a school’s marketing, enrollment and/or student success/services. Award recipients will have shown increased and sustained success in recruiting and retaining underrepresented populations based on their marketing and/or student success/services.

The 2024 recipient is: 

• Advancing Education in Anti-Black Racism
  McMaster Continuing Education

 

The UPCEA Excellence in Marketing Award recognizes marketing campaigns that excel in creativity, execution, and impact. Regardless of institution size or budget, the award focuses on outstanding and effective marketing in the higher ed industry based upon overall creativity, messaging, results achieved by the campaign, and level of design.

The 2024 recipients are: 

GOLD

• #HESProud Campaign
  Harvard Extension School

• “This Career or the Next”, Ole Miss Online Fall 2023
  The University of Mississippi

 

SILVER

• You’re Built To Learn. We’re Built For You. Fall 2023 Advertising Campaign
  The G. Raymond Chang School of Continuing Education, Toronto Metropolitan University

• A Path for You
  University of Washington Continuum College
• Digital Mavericks: Kent State Online & The College of Arts and Sciences Unite!
  Kent State University

• Introducing Community Art at UTSA: A Brand Campaign
  Professional and Continuing Education (PaCE) Marketing Team – Jeff Berry and Abigail Hallmark
  University of Texas at San Antonio

• Awareness & Positioning Campaigns
  Washington University in St. Louis – Continuing & Professional Studies

• The Marketing Revolution of The Education Revolution
  Asaf Wolff
  University of the People

• McGill SCS Branding Campaign 2023-2024
  The McGill University School of Continuing Studies

• UCLA Extension Magazine
  Eric A. Bullard, Emily K. Olson, Benjamin Russell, Christopher Durbin, Paul Gillis, and Gloria Johnson
  UCLA Extension

• Transforming Futures: Kent State Online & The College of Education, Health and Human Services Unleash Innovation in Graduate Education
  Kent State University

• Harvard DCE Professional & Executive Development Webinar Strategy
  Jacqueline Brinkhaus, Corinne Canning, Whitney Delaney, and Susan Hackney
  Harvard University Division of Continuing Education

• SCU Online
  Toby McChesney, Minh Virasak, Olivia DeGraca, and Jess Hay
  Santa Clara University

• Creating a Sense of Belonging: MS State Online Revamped Orientation
  Mississippi State University

• Arizona Online Marketing
  University of Arizona

• MSW Designed For You Campaign
  Louisiana State University Online & Continuing Education

• Reinvent Your Career – Annual Marketing Campaign
  Karen Hamilton, Darya Garbo, Denise Higginson, Hinal Pithia, Wil Reyes, Liv Tassone, and Manpreet Minhas
  McMaster University Continuing Education

• ‘So SoPA’ Brand Recognition Campaign
  Tulane SoPA Marketing Team
  Tulane University School of Professional Advancement

BRONZE

• Northwestern University College Preparation Program Campaign
  Brad Farrar, Liz Ostermann, Jean Kim, Nicki Charles, Emily Cypher, Mariela Perez, and Polymyth Productions
  Northwestern University School of Professional Studies

• Revolutionizing Student Engagement: MS State Online’s Journey to Strategic Online Communication
  Mississippi State University

• Email Marketing With Intention
  McMaster University Continuing Education

• Masters on the Mind and Channel Surfing
  University of Phoenix

• Tulane SoPA $5K Scholarship Giveaway
  Tulane SoPA Marketing Team
  Tulane University School of Professional Advancement

• Your Time To Shine
  Loan Vo and Anju Coleman-Nakai
  University of California, Irvine Division of Continuing Education

• Marketing Minute Newsletter – Internal Awareness Campaign
  McMaster University Continuing Education

• McMaster Continuing Education Website Launch
  McMaster University Continuing Education

• Don’t Sleep on SoPA
  SoPA Marketing Team
  Tulane University School of Professional Advancement

• ElevateYourSkills
  McMaster University Continuing Education

• ‘Fast-Track Your Career’ Video Series
  Karen Hamilton, Darya Garbo, Denise Higginson, Mahdi Eskandari, Wil Reyes, Hinal Pithia, and Liv Tassone
  McMaster University Continuing Education

• Re-envisioning the Online Programs eBrochures
  University of Louisville, Delphi Center for Teaching and Learning

• Prehospital Education Marketing
  Enrollment and Marketing Team
  Sacramento State University College of Continuing Education

• 2022-2023 Academic Year in Review
  SoPA Marketing Team
  Tulane University School of Professional Advancement 

• Your Future Starts TUday!
  SoPA Marketing Team
  Tulane University School of Professional Advancement

• Brand Awareness Campaign: Connect Your Path
  Akanksha Sharma, Qihang Zhou, Matthew McGrath
  York University School of Continuing Studies

• FLSA Marketing Campaign
  Enrollment and Marketing Team
  Sacramento State University College of Continuing Education

• Brand Awareness Email Campaign
  Enrollment and Marketing Team
  Sacramento State University College of Continuing Education
• Non-stop Service to a Better Career
  UC Davis Continuing and Professional Education, Enrollment Management
  University of California, Davis
• Marketing Performance Optimization
  Marketing and Communications | Jim Hsia
  San José State University, Professional and Continuing Education (PaCE)

Congratulations to all of the 2024 Award recipients!

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About UPCEA

UPCEA is the online and professional education association. Our members continuously reinvent higher education, positively impacting millions of lives. We proudly lead and support them through cutting edge research, professional development, networking and mentorship, conferences and seminars, and stakeholder advocacy. Our collaborative, entrepreneurial community brings together decision makers and influencers in education, industry, research, and policy interested in improving educational access and outcomes. Learn more at upcea.edu.

 

CONTACT:

Molly Nelson, UPCEA Vice President of Communications

[email protected]