Over 80% of instructional designers reported using AI in 2025, and it’s safe to assume that number has grown this year. (At Six Red Marbles, all our designers use AI daily.) They’re using AI for everything from proposing guidelines for content development to formatting documents and creating visuals. At colleges and universities, instructional designers are on the front lines of AI innovation in course design, and that innovation has one main goal: speed. More than anything else, the increased speed will reshape instructional design work.
AI Is Accelerating Instructional Design
At first blush, increased speed seems like a good thing. Courses can be generated more quickly. Polished drafts make review cycles easier. Accessible supports like transcripts and alt text are easier than ever to create. But speed brings its own complications, especially for higher education.
Brevity is the new differentiator
AI is verbose. (If you’ve figured out how to get your LLM to write a short sentence, please let me know.) Just because you can generate an incredibly comprehensive overview of a topic in seconds doesn’t mean that your learners will actually read that overview. In all likelihood, students will put large blocks of AI-generated text back into their own AI to summarize.
In a world where being verbose is as easy as hitting enter, brevity may be the new differentiator. This does not mean that English majors should stop reading Faulkner. But it does mean that we should think twice before using AI to generate a 40-page reading and study guide for Chapter 1 of The Sound and the Fury. Students are much more likely to engage with a single well-thought-out question on a discussion board or respond to a quick video that motivates them to keep slogging through Benjy’s stream of consciousness.
Programs need to highlight what makes them different
When AI is leveraged heavily in drafting and design, what it creates will align to whatever every other publicly available program is doing. (We may think of AI as a content generator, but it’s really just aggregating information.) This presents a new challenge for institutions that still need to make their programs stand out.
Institutions should look for opportunities to weave their mission, vision, and values into course design. Courses should reflect the expertise and unique viewpoints of faculty, as well as the quirky, idiosyncratic approaches to presenting material that can only come from humans. The most differentiated courses will have content that was the product of human brainstorming, not machine synthesis.
Content management becomes a bigger problem
Every shortcut comes with a catch. Faster creation means more content to maintain. All courses and programs need periodic updates and refreshes in addition to day-to-day troubleshooting. While a small ID team may suddenly find themselves able to create dozens of courses in the time it previously took them to make two, the long-term implications of this choice are that they will have significantly more content to keep up-to-date.
So what is a reasonable workload for an instructional design team with AI? If instructional designers can create more content more quickly, it would seem logical to give them more courses to work on, especially if all they’re doing is prompting and quickly reviewing AI-generated content before passing it along to a faculty SME. But institutions should beware of falling into the trap that AI means everyone should work more quickly. Every time an instructional designer switches tasks, there is a mental toll. Even pre-AI, task-switching was estimated to cost up to 40% in lost productivity. Even if the human ID is reviewing more content than they’re creating, they can only juggle so many projects simultaneously.
The Human Take
It may be tempting to outsource these very problems to AI. Isn’t AI’s promise to solve our complex problems and provide comprehensive, actionable results faster than we ever could do ourselves?
For fun, I asked ChatGPT what we should do. After 17 minutes of pro-thinking, it returned an eight-step guide that it promised it could turn into a pithy one-pager. Which kind of encapsulates the problem.
So here’s the human take I generated while I was waiting on ChatGPT.
Before outsourcing a problem or task to AI, it’s worth pausing and thinking about whether it will offer any benefit. If you’re outsourcing something to AI, it’s safe to assume others are too. When every institution can generate an AI-created data science program and students can prompt AI to teach them Python, knowing when to leverage AI—and when not to—becomes one of the biggest differentiators for an institution. For now, that still takes a human touch.
Jocelyn Wright, Ph.D., is Director of Community & Market Development at Six Red Marbles. She writes a monthly higher ed newsletter, The Close Read, and hosts a community of practice called The Credit Hour. The team at Six Red Marbles would love to stay in touch about all that’s facing higher education. Reach out if you’d like to continue the conversation.
Six Red Marbles (SRM) partners with colleges and universities to design and deliver high-quality online, continuing, and professional learning experiences. We support institutions across the full lifecycle of program development from semester and course preparation to credential design, faculty-ready materials, and product development workshops. Our work blends human-centered instructional design with innovative, scalable solutions to help institutions move faster while maintaining academic integrity, consistency, and learner impact. SRM collaborates closely with academic and administrative teams to modernize learning in ways that are practical, sustainable, and aligned with institutional mission.
COLO Compass: Evidence and practical direction for chief online learning officers.

By Julie Uranis, Ph.D.
National Distance Learning Week runs November 2 through 6 this year. USDLA’s 2026 theme includes advancing AI, global education through open educational resources, and the sustainable future of distance education. For those of us in online and digital learning, the past three years have involved a lot of AI activity. We have piloted tools, written guidance, answered faculty questions, and watched vendors add AI features to nearly every platform we license. We have spent considerably less time deciding who should approve those tools, what institutional systems they can access, and what happens when they no longer serve their intended purpose.
We have already paid for this lesson
Northwestern, Georgetown, and NYU are among at least a dozen universities that disabled Turnitin’s AI detector after its false-positive rate turned out to be higher than the company first suggested. Detection gave institutions a way to put off a harder question: does an assignment still measure what it was built to measure?
We made similar mistakes with remote proctoring. During the pandemic, many campuses rushed to proctor everything. Proctoring still has its uses, but applying it everywhere was a decision many of us came to regret. Before that came MOOCs and then the OPM boom, each described as the disruptor that would change everything. Both prompted substantial institutional experimentation but produced more complicated outcomes than early predictions suggested. AI is not near that point. It is, however, one more technology we are asked to evaluate, and the detector episode shows what happens when adoption runs ahead of evaluation.
What Hallmark 5 asks of institutions
In UPCEA’s 2026 Hallmarks of Excellence in Digital Learning Enterprises Hallmark 5, Technology and Digital Innovation, begins with a direct claim: technology is no longer simply a tool that supports digital learning but a strategic institutional capability. The Hallmark covers the systems, policies, data practices, security measures, and operational decisions behind effective digital learning at scale. It stays deliberately software-agnostic. It describes the functions a digital ecosystem has to serve without recommending products.
In 2016, digital technology was framed as an enabler that required reliability, creativity, and support. The 2026 edition treats technology as a learner-centered ecosystem and describes the leadership task as moving from managing tools to designing and governing complex digital environments. The May 2026 Canvas outage, which disrupted final exams at institutions across the country, showed what happens when that infrastructure fails. The Hallmark asks institutions to add digital learning systems to the list of “always-on” technologies, alongside power and network connectivity.
AI runs throughout the document, and the concept index lists AI governance as a primary topic of Hallmark 5 with connections to every other Hallmark. The Hallmark asks for AI strategic frameworks built on three parts: governance that covers pedagogy, learner support, and administrative uses; enablement that gives people access to AI tools and an understanding of them; and fluency for faculty, staff, and students. Institutional AI strategies should address transparency, accessibility, privacy, academic integrity, and human oversight. Institutions also need processes for evaluating AI-related procurement and clear policies on acceptable use by students, faculty, staff, and third-party vendors. Those policies are expected to change as the technology does. One of the Hallmark’s performance indicators calls for reviewing data governance, AI, and IT policies every year.
Identity verification and authentication are also governance decisions. Institutions need to consider academic and regulatory requirements alongside accessibility, privacy, and the costs imposed on learners. Hallmark 5 does not call on institutions to adopt every new technology. It emphasizes their responsibility to evaluate, govern, and implement innovations that support institutional priorities and learners.
What it looks like on campus
In September, five of the Hallmark’s thirteen authors joined me to talk about how it plays out in practice.
Renee Pfeifer-Luckett of the University of Wisconsin-Stevens Point described how the Universities of Wisconsin built their digital learning environment. The work began with two years of listening sessions across the system’s campuses, open to students, faculty, and staff. The concerns people raised, including accessibility, tool safety, and data privacy, lined up closely with the Hallmark’s themes. The system’s governance model, called RIDE, provides a defined route for proposed changes: Recommendation, stakeholder Input, Decision, and Execution. The system also standardizes certain things across every course, like where students find the syllabus, and keeps a process for exceptions when there’s a pedagogical reason for one.
Emily Boles described a partnership among IT, her online learning unit, and purchasing at the University of Illinois Springfield to slow the spread of free tools into courses. They configured the LMS so that integrations have to go through a review of security, privacy, and FERPA compliance. Her advice to anyone starting at a new institution: talk to purchasing and IT first.
Gloria Niles of the University of Hawai’i System pointed to the challenge of making data governance visible to faculty as a support system rather than a compliance hurdle. A tool may be free to students, but that doesn’t mean it can skip review. She also noted that change management for an RFP starts long before the solicitation goes out. Gloria also noted that change management begins long before an RFP is issued. Once the solicitation is published, the institution is committed to what it asks vendors to deliver. That makes early coordination across academic, technology, purchasing, and compliance functions essential.
Shawn Miller talked about his AI work at Rice University, which requires constant partnership with the CIO, compliance, risk management, and the registrar. A campus AI advisory committee there has drafted values for responsible AI. Those values will shape how Rice evaluates the stream of small AI integrations arriving in the LMS. As AI advances, leaders will need to consider learning ecosystems in which agentic AI tools take part in learning alongside students and faculty. Shawn said that if the authors rewrote Hallmark 5 today, they would go further, especially on the growing number of faculty and students building their own learning applications.
Gayla Stoner described Creighton University’s Institute for Adaptive Intelligence. It isn’t an academic unit. It exists to support the whole university, and part of its work is creating a safe space to pilot AI tools and checking that the institution is collecting the right data, ethically. Gayla tied that work directly to Creighton’s identity as a Jesuit, Catholic institution.
The question everyone asked
One attendee asked how to keep governance from getting in the way of innovation. The Hallmark names the tension itself: institutions are often caught between what counts as enterprise technology and what counts as experimental, and they need to shorten the time it takes to test and adopt new learning tools without giving up data governance, security, or privacy. There’s no tidy answer. Institutions don’t have R&D budgets built for failing fast; when an academic experiment fails, students may bear the consequences. Shawn described the problem well. Higher education is good at starting experiments and not very good at moving them into something sustainable. Once we finally do, the process took so long that nobody wants to change it again. Renee’s answer returned to stakeholder engagement: a known place where ideas can surface and get vetted for accessibility and privacy before they spread.
Where to start this week
If your institution doesn’t yet treat technology as an ecosystem, NDLW is a good week to take stock. Two UPCEA resources can help.
The UPCEA AI Maturity Index helps leaders assess how far their online and professional continuing education unit has come in adopting AI responsibly, strategically, and effectively. It’s a reflective planning tool rather than a ranking, meant to help teams see their strengths, find gaps, and set priorities for investment in policy, people, systems, and strategy. I’d suggest taking it with your IT and academic partners instead of alone. The places where your answers differ will tell you as much as the scores.
The UPCEA AI Hub collects the Capstone Framework the Index is built on. The framework identifies governance, ethics, data readiness, digital literacy, and infrastructure as foundations for sustainable AI adoption in recruitment, student success, instruction, and other institutional functions. Those priorities closely align with Hallmark 5. The Hub also includes a 90-day framework for units starting small, AI study groups and labs, and member case studies. One of these connects directly to the assessment problem above: the Universities of Wisconsin built a collection of AI assignment examples to help faculty move from anxiety about AI and academic integrity toward practical experimentation.
On January 20, UPCEA and EDUCAUSE will co-host Shared Digital Leadership: Where CIO and COLO Strategy Converge, bringing together CIOs and digital learning leaders to discuss shared governance, technology investments, and institutional priorities. Recordings of the fall Hallmarks webinars, including the Hallmark 5 session, will be posted in UPCEA’s member forum, CORe.
AI tools will continue to change, and institutions will continue experimenting with them. The harder work is establishing a process for evaluating those tools that can keep pace without setting aside our obligations to faculty and learners. That’s where I would focus some attention during National Distance Learning Week.
References
Creighton University. (2026, May 12). Creighton University to launch Institute for Adaptive Intelligence. https://www.creighton.edu/news/creighton-university-launch-institute-adaptive-intelligence
Niles, G., Ingram, M., Irizarry, M., McDonald, R. H., LaBrake, M., Holt, P., Hastie, M., Stoner, G., Boles, E., Miller, S., Pfeifer-Luckett, R., Moore, S., & Herrick-Phelps, J. (2026). Technology and digital innovation. In J. Uranis & V. Cook (Eds.), Hallmarks of Excellence in Digital Learning Enterprises (pp. 63–77). UPCEA. https://upcea.edu/hallmarks-digital
Palmer, K. (2026, August 5). AI detectors are out, new assessments are in. https://www.insidehighered.com/news/tech-innovation/artificial-intelligence/2026/08/05/ai-detectors-are-out-new-approaches-are
UPCEA. (2026). UPCEA AI Hub. https://upcea.edu/resources/ai-hub/
Uranis, J., & Cook, V. (Eds.). (2026). Hallmarks of Excellence in Digital Learning Enterprises. UPCEA. https://upcea.edu/hallmarks-digital
United States Distance Learning Association. (2026). National Distance Learning Week. usdla.org/events/ndlw/
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