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2020 UPCEA Marketing and Enrollment Award Recipients Announced

20 Recipients Chosen For Special 2020 Awards

WASHINGTON, D.C., December 7, 2020 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2020 Excellence in Enrollment Management Award and the 2020 UPCEA Crisis Management Marketing Award.

In light of the challenges facing UPCEA members, who are leading their institutions in pivoting towards new modalities due to the pandemic, the 2020 awards program was simplified to recognize the Excellence in Enrollment Management Award and the Crisis Management Marketing Award. Both awards are sponsored by UPCEA’s Marketing, Enrollment, and Student Services Network. Recipients were honored on December 3 at the virtual 2020 Marketing and Enrollment Management Seminar.


The UPCEA Excellence in Enrollment Management Award recognizes an outstanding professional, continuing, and/or online (PCO) organization (unit or individual) that models best practices and combines process excellence with superior results in enrollment management. 


The 2020 recipient is: 

University of Arkansas Global Campus Student Outreach and Innovation

University of Arkansas Office of Student Outreach and Innovation

Student Outreach and Innovation Team


The UPCEA Crisis Management Marketing Award recognizes an outstanding professional, continuing, and/or online (PCO) organization (unit or individual) that has demonstrated the ability to pivot their marketing and implement new plans during these testing times. 

The 2020 recipients are:



Webinar Marketing Strategy During COVID-19

Brandman University


Northwestern University School of Professional Studies Crisis Management Marketing Award Submission

Northwestern University


Spring/Summer 2020 Advertising Campaign: This way forward

Ryerson University, The G. Raymond Chang School of Continuing Education



One Hour @ UBC Community Lecture Series

University of British Columbia Extended Learning


University of Washington Continuum College Crisis Management Award

University of Washington Continuum College

UW Continuum College Marketing Team


UNC Charlotte Professional Webinar Series

University of North Carolina at Charlotte

UNC Charlotte Continuing Education


The CSSW Webinar Series for Faculty Transitioning to Teaching Online Due to the Pandemic

Columbia University

Columbia School of Social Work Online Campus


Marketing Benefits of Online Learning: Nexus’ Professional Education Pivot

University of Michigan, College of Engineering

Nexus, University of Michigan College of Engineering


Continuing Studies Emergency Benefit

York University School of Continuing Studies


UNC Charlotte Distance Education Bachelor of Science in Respiratory Therapy 2020 Campaign

University of North Carolina at Charlotte


UNC Charlotte Summer School Recruitment Campaign 2020

University of North Carolina at Charlotte


School of Continuing Studies Virtual Groundbreaking

York University School of Continuing Studies



CSUF Extension & International Programs – Fullerton Arboretum

California State University, Fullerton


UMaine Summer Start

University of Maine


#LetsContinYU Campaign

York University School of Continuing Studies


CSUF Extension & International Programs Crisis Management Marketing Award – New Programming

California State University, Fullerton


Catholic University of America

LaShay Long, Director, Admissions and Communications


Transitioning to Remote Learning, UB’s Center for Educational Innovation

University at Buffalo, the State University of New York, Center for Educational Innovation


Aggie Strong Campaign

Utah State University


Congratulations to all of the 2020 Award recipients!


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UPCEA is the leading association for professional, continuing, and online education. Founded in 1915, UPCEA now serves the leading public and private colleges and universities in North America. The association supports its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA builds greater awareness of the vital link between adult learners and public policy issues. Learn more at upcea.edu.



Molly Nelson, UPCEA Vice President of Communications and Marketing, 202.659.3130, [email protected]


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