The Pulse of Higher Ed

Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

2020 UPCEA Benchmarking Research Agenda

Did you know that each year, UPCEA members receive benchmarking data from the Center for Research and Strategy, directed by Jim Fong? UPCEA benchmarking research is not just the industry standard—it is also a nonprofit service designed for institutions like yours. Look out for these forthcoming studies to benchmark your unit to others in the field and with peer institutions:

UPCEA Benchmarking Surveys
Find out how you compare to peer institutions across multiple areas. 

  • Salary, budgeting and structure
  • Staffing and professional development
  • Financials
  • Outsourcing

Marketing and Enrollment Management Survey
The latest update in our recurring survey series of marketing and enrollment professionals.

  • Salary, staffing, and professional development
  • Media and budget
  • Outsourcing

Online Student Needs and Staff Alignment
In partnership with InsideTrack, our research series on retention and student success continues. 


Non-Credit to Credit Pathways
In an effort to better understand how many institutions are participating in non-credit to credit pathway activities, this research will examine how these activities are facilitated and how the implementation process of these activities is conducted. 

 

Interested in how the latest trends are impacting higher education marketing, enrollment, program mix, and more? Check out Jim’s blog for brief, timely updates.  

 

Customized benchmarking efforts are also managed by the Center for Research and Strategy, including working with institutions that wish to benchmark their data against a select peer group. See who we’ve worked with. 

Interested in more information about customized benchmarking? Contact us at 202-659-3130 or email [email protected].

Learn more about UPCEA's expert consultants

Do you need help with your PCO unit or campus? We can help. Contact UPCEA Research and Consulting for a brief consult. Email [email protected] or call us at 202-659-3130.

Trusted by the nation's top colleges and universities, UPCEA Research and Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in Online and Professional Continuing education - put them to work for you!

UPCEA Research and Consulting offers a variety of custom research and consulting options through an outcomes-focused pricing model. Find the option(s) that best suit your institution.

Learn more about UPCEA Research & Consulting


The UPCEA Difference

Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.

Cost Effectiveness: As a nonprofit, member-serving organization, we provide unmatched value, allowing you to maximize limited research and consulting budgets.

Action in Motion: Our cadre of experienced, skilled authorities and expert practitioners propels you forward, translating research and consulting into impactful implementation, a distinctive hallmark of UPCEA. Our team of current and former institutional leaders will support you, turning research and consulting into action.

Mission Alignment: Like you, our mission is to enhance and expand educational opportunities and outcomes for adult and other non-traditional learners. We share your values and work in partnership with you to advance access and excellence in education.

Other UPCEA Updates + Blogs

How to Build Strong Employer Partnerships to Support Student Success

Now, possibly more than ever, it is critically important for colleges and universities to engage with employers for the benefit of our students. Higher education is facing an unprecedented time. The demographic cliff is upon us, the current political environment has led to policy whiplash and has upended funding sources for research. Our campuses have…

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Artificial Intelligence is Non-Negotiable for Higher Education Marketing and Enrollment Management

Why Institutional Leaders Can No Longer Afford to Wait on AI adoption The clock is ticking for higher education institutions that haven’t fully embraced AI. What was once an experimental advantage in marketing and enrollment has quickly become an urgent necessity. AI has firmly established itself as an operational imperative across diverse industries, with the…

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Congress Passes President Trump’s OBBB—Workforce Pell Included, but Higher Ed Gets $300 Billion Slash | Policy Matters (July 2025)

Major Updates Congress Passes President Trump’s OBBB—Workforce Pell Included, but Higher Ed Gets $300 Billion Slash President Trump’s newly signed One Big Beautiful Bill Act (OBBB) overhauls the federal approach to higher education policy. Short-term Pell advocates (of which UPCEA has been a long supporter) have something to be thankful for, as it opens Workforce…

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Synchronizing Pathways: Advancing the National Dialogue on Credentials and Learning Mobility

Incubator grant supports critical work to align data practices and learning mobility frameworks to benefit today’s learners WASHINGTON July 31, 2025 – UPCEA, the online and professional education association, has launched a national initiative to advance credential transparency and learner mobility through improved data quality and institutional capacity-building. The project titled, “Synchronizing Pathways: Expanding Institutional…

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Accelerating Institutional Capacity for Employer Engagement in Credential Innovation

As the future of work rapidly evolves, higher education institutions must accelerate their capacity to engage with employers—building bridges between learning and labor market relevance. At UPCEA, with support from Walmart, the world’s largest employer, we’ve undertaken two major initiatives to strengthen these bridges. The first project provided foundational benchmarking data, a practical playbook, and…

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UPCEA Recognizes 2025 Award Recipients at the Summit for Online Leadership and Administration Conference (SOLAR)

Association Award Recipients Highlighted at Event WASHINGTON (July 17, 2025) – UPCEA, the online and professional education association, is pleased to recognize the recipients of this year’s online and distance education awards. Award recipients will be showcased at the Summit for Online Leadership and Administration (SOLAR) Conference, July 22-24 in Portland, Oregon. The annual SOLAR…

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