The Pulse of Higher Ed

Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

2020 UPCEA Benchmarking Research Agenda

Did you know that each year, UPCEA members receive benchmarking data from the Center for Research and Strategy, directed by Jim Fong? UPCEA benchmarking research is not just the industry standard—it is also a nonprofit service designed for institutions like yours. Look out for these forthcoming studies to benchmark your unit to others in the field and with peer institutions:

UPCEA Benchmarking Surveys
Find out how you compare to peer institutions across multiple areas. 

  • Salary, budgeting and structure
  • Staffing and professional development
  • Financials
  • Outsourcing

Marketing and Enrollment Management Survey
The latest update in our recurring survey series of marketing and enrollment professionals.

  • Salary, staffing, and professional development
  • Media and budget
  • Outsourcing

Online Student Needs and Staff Alignment
In partnership with InsideTrack, our research series on retention and student success continues. 


Non-Credit to Credit Pathways
In an effort to better understand how many institutions are participating in non-credit to credit pathway activities, this research will examine how these activities are facilitated and how the implementation process of these activities is conducted. 

 

Interested in how the latest trends are impacting higher education marketing, enrollment, program mix, and more? Check out Jim’s blog for brief, timely updates.  

 

Customized benchmarking efforts are also managed by the Center for Research and Strategy, including working with institutions that wish to benchmark their data against a select peer group. See who we’ve worked with. 

Interested in more information about customized benchmarking? Contact us at 202-659-3130 or email [email protected].

Learn more about UPCEA's expert consultants

Do you need help with your PCO unit or campus? We can help. Contact UPCEA Research and Consulting for a brief consult. Email [email protected] or call us at 202-659-3130.

Trusted by the nation's top colleges and universities, UPCEA Research and Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in Online and Professional Continuing education - put them to work for you!

UPCEA Research and Consulting offers a variety of custom research and consulting options through an outcomes-focused pricing model. Find the option(s) that best suit your institution.

Learn more about UPCEA Research & Consulting


The UPCEA Difference

Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.

Cost Effectiveness: As a nonprofit, member-serving organization, we provide unmatched value, allowing you to maximize limited research and consulting budgets.

Action in Motion: Our cadre of experienced, skilled authorities and expert practitioners propels you forward, translating research and consulting into impactful implementation, a distinctive hallmark of UPCEA. Our team of current and former institutional leaders will support you, turning research and consulting into action.

Mission Alignment: Like you, our mission is to enhance and expand educational opportunities and outcomes for adult and other non-traditional learners. We share your values and work in partnership with you to advance access and excellence in education.

Other UPCEA Updates + Blogs

UPCEA Announces 2026-2027 Leadership Team for Council for Chief Online Learning Officers

UPCEA, the online and professional education association, announces the 2026-2027 leadership team for the Council for Chief Online Learning Officers (C-COLO). The association extends its gratitude to the 12 member volunteers serving in leadership roles for this body.  The Council for Chief Online Learning Officers (C-COLO) and its members focus on leveraging the strategic potential…

Starting Small: A 90-Day Framework for AI Adoption in Online and Professional Continuing Education Units

For many online and professional continuing education units, the primary barrier to adopting artificial intelligence is not access to tools, it is uncertainty about where to begin and how to proceed without disrupting daily operations. Leaders are often balancing innovation with stability, making it difficult to introduce new approaches without clear structure.  A focused, time-bound strategy can reduce that ambiguity. A 90-day adoption…

Continuing Education Gains Momentum as Institutions Expand Workforce-Aligned Learning

New research from Modern Campus and The EvoLLLution, in partnership with UPCEA and CAUCE, highlights how institutions are evolving to meet growing demand for flexible, career-connected education  TORONTO, April 15, 2026 — Modern Campus and The EvoLLLution, in partnership with UPCEA and CAUCE, today announced the release of the 2026 State of Continuing Education Report, revealing that continuing education is entering a…

From Programs to Ecosystems: Reflections from Misericordia’s Workforce Symposium

Recently, I had the privilege of keynoting UPCEA member Misericordia University’s 2026 Workforce Symposium—an event that brought together institutional leaders, employers, and regional partners to wrestle with one of the most urgent questions facing higher education today: What does it mean to truly align with the workforce—not just in programs, but in purpose? First, deep…

UPCEA’s Corporate Member Blog Series #3 | The Partner Playbook: 5 Ways to Help Universities Win the “Modern Learner”

The “traditional” student is quickly becoming a relic of a bygone era. The future of enrollment is concentrated in new, non-traditional markets: adult learners seeking rapid re-skilling, dual-enrolled high school students, and the millions of Americans with “some college, no credential” who represent a significant scalable opportunity for growth. Universities know they must pivot decisively…

Higher Education at a Crossroads: Leadership, Strategy, and Stewardship

Reflections from a Fireside Chat with President Jon Alger on March 18, 2026 There are moments in this fellowship year that feel distinctly formative—where the conversation you’re facilitating is also, quietly, shaping you. Last week’s fireside chat with American University President Jon Alger was one of those moments for me. As part of my ACE…

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