News

2018 UPCEA Marketing and Enrollment Award Recipients Announced

October 19, 2018

WASHINGTON, D.C., October 18, 2018 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2018 Excellence in Enrollment Management Award and the 2018 Marketing Awards.

The UPCEA Excellence in Enrollment Management Award, recognizes an outstanding professional, continuing, and/or online organization (unit or individual) that models best practices and combines process excellence with superior results. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership.

The inaugural recipient of the UPCEA Excellence in Enrollment Management Award is Danielle Henriquez of Rutgers, the State University of New Jersey, for the “Rutgers DoCS CRM – Shared Platform for Growth” award entry.

This year, UPCEA is honoring 207 recipients with Marketing Awards for their excellence in 25 awards categories across 8 divisions: Print Publications, Print Advertising, Outdoor/Exhibit Signage, Broadcast Advertising, Mixed Media Campaign, Most Improved, Strategic Recruitment Marketing Plan, and Interactive Media.

“In today’s competitive world of continuing and online education, attracting, enrolling, and retaining students requires innovation and creativity,” said Mary Angela Baker, UPCEA Awards Committee Chair. “These awards acknowledge the complexity of the work of our field’s marketers and enrollment managers, and celebrate the diversity of approaches exemplified in this year’s winning entries. Bravo to all of our award recipients!”

Award recipients will be honored at the 2018 UPCEA Marketing and Enrollment Management Seminar, on November 8 in Long Beach, Calif.

The 2018 Marketing Award recipients are:

Print Publications

Annual/Anniversary Report/Magazine

  • California State University, Los Angeles, College of Professional and Global Education, Empowerment Through Knowledge: 2016-2017 Annual Report, Gold
  • Georgetown University School of Continuing Studies, Office of the Dean, A School in Focus, Gold
  • Utah State University – SMAC, Student Marketing & Communication, 2017 USU Viewbook, Gold
  • Northwestern University School of Professional Studies, School of Professional Studies, Continuum Magazine, Silver
  • University of Delaware, Professional & Continuing Studies, 2017 Impact Report, Silver
  • University of Denver | University College, University College, Notes of Impact, Silver
  • Georgia Institute of Technology, Georgia Tech Professional Educaton, Georgia Tech Professional Education FY17 Impact Report, Bronze

Brochure/Booklet

  • California State University, Long Beach, MarCom, Corporate Education Training Programs brochure, Gold
  • California State University, Northridge, Tseng College, Elevate brochure, Gold
  • Georgetown University School of Continuing Studies, Marketing, SCS Program Snapshot Brochures, Gold
  • Purdue University Fort Wayne, Division of Continuing Studies, Graduate View Book, Gold
  • Texas Tech University, eLearning & Academic Partnerships, TTU K-12 Presentation Folder and Inserts, Gold
  • Bridgewater State University, College of Continuing Studies, TESOL Certificate Program, Silver
  • California State University, Northridge, Tseng College, Custom-Designed CSUN Programs and Services brochure, Silver
  • Georgia Institute of Technology, Georgia Tech Professional Education, Georgia Tech-Savannah Brochure, Silver
  • Kansas State University Global Campus, Global Campus, Leading the Way flyer, Silver
  • Kennesaw State University College of Continuing and Professional Education, , Branding 2.0 Brochure Series, Silver
  • Northwestern University School of Professional Studies, School of Professional Studies, Program Brochures, Silver
  • Texas Tech University, eLearning & Academic Partnerships, Texas Tech University Center at Junction/LLano River Field Station Brochures, Silver
  • University of Maine, Division of Lifelong Learning, Bachelor of University Studies Transfer Brochure, Silver
  • University of Nebraska High School, High School, 2018 UNHS Graduation Ceremony Program, Silver
  • USU – Student Marketing & Communication, USU – Student Marketing & Communication, AIS Highlights Booklet, Bronze

General catalog or tabloid, Color cover

  • Purdue University Fort Wayne, Division of Continuing Studies, Spring/Summer 2018 Catalog, Bronze

General catalog or tabloid, 4-Color

  • Georgia Tech Professional Education, Marketing & Communications, Defense Technology 2018 Course Catalog, Gold
  • Ryerson University, The G. Raymond Chang School of Continuing Education, 2017/18 Print Catalogue, Gold
  • Kennesaw State University College of Continuing and Professional Education, Course Catalog, Silver
  • University of Delaware, Professional & Continuing Studies, Fall 2018 Guide to Programs, Silver

Miscellaneous print pieces

  • Columbia University School of Professional Studies, Marketing and Communications, SPS HOLIDAY CARD – WINTER LEWISOHN ENTRYWAY, Gold
  • Northwestern University School of Professional Studies, School of Professional Studies, Welcome Packet, Gold
  • Oregon State University Ecampus, Ecampus, OSU Ecampus student mailing – tassels, Gold
  • Texas Tech University, eLearning & Academic Partnerships, TTU K-12 Webcam Cover, Gold
  • University of Nebraska Online, University of Nebraska Online, 2018 Innovation in Pedagogy & Technology Symposium Program, Gold
  • University of Richmond School of Professional & Continuing Studies, School of Professional & Continuing Studies, Spider 3D Printed USB Drive, Gold
  • University of Delaware, Professional & Continuing Studies, Teach (Virtually) Everything, Silver
  • University of Richmond School of Professional & Continuing Studies, School of Professional & Continuing Studies, Bee Student Beer Label, Silver
  • California State University, Northridge, Tseng College, Constitution day flyer, Bronze

Newsletter

  • Kennesaw State University College of Continuing and Professional Education, OLLI Newsletter – 2018 Series, Silver
  • California State University, Los Angeles, College of Professional and Global Education, College of Professional and Global Education Employee Newsletter, Bronze

Postcard

  • California State University, Los Angeles, College of Professional and Global Education, Cal State LA Downtown Recruitment Cards, Gold
  • Kennesaw State University College of Continuing and Professional Education, , Branding 2.0 Postcard Series, Gold
  • Purdue University Fort Wayne, Division of Continuing Studies, Summer: Make it Count! Postcard, Gold
  • Stanislaus State, University Extended Education, Summer Session Finish Faster Postcard, Gold
  • Stanislaus State, University Extended Education, Winter Session 2018 Postcard, Silver
  • The University of Texas at Austin, TEXAS Extended Campus, Thompson Conference Center, A Space for Every Occasion, Silver
  • Western Washington University, Extended Education, Alumni Open House Invitations, Silver
  • California State University, Northridge, Tseng College, Open University Fall 2018 postcard, Bronze
  • Northwestern University School of Professional Studies, School of Professional Studies, Northwestern Summer Writers’ Conference, Bronze
  • Stanislaus State, University Extended Education, Designing Your Tomorrow Postcard, Bronze

Poster

  • Stanislaus State, University Extended Education, Designing Your Tomorrow Poster, Gold
  • Northwestern University School of Professional Studies, School of Professional Studies, Summer Session, Silver
  • Stanislaus State, University Extended Education, Winter Session 2018 Poster, Silver
  • Columbia University School of Professional Studies, Marketing and Communications, Columbia Summer 2018 – College Walk and Campus Poster, Bronze

 

Print Advertising

Single Ad

  • Texas Tech University, eLearning & Academic Partnerships, Dance Magazine/Dance Teacher Magazine: Florencia Paez ad, Gold
  • California State University, Northridge, Tseng College, SFV Business Journal women’s council ad, Silver
  • Stanislaus State, University Extended Education, Executive MBA Magazine Ad, Silver
  • University of Nebraska Online, University of Nebraska Online, RN to BSN Print Ad, Silver
  • Stanislaus State, University Extended Education, Open University Ad, Bronze
  • Stanislaus State, University Extended Education, MBA Information Session Poster, Bronze
  • Texas Tech University, eLearning & Academic Partnerships, USA Today Special Edition: U.S. Army Corps of Engineers – Full-Page Ad, Bronze
  • The University of Melbourne, The Melbourne School of Professional and Continuing Education, Canadian Evaluation Society Single Ad, Bronze
  • University of Delaware, Professional & Continuing Studies, New Opportunities Ahead’ magazine ad, Bronze
  • Webster University, Global Marketing & Communications, Browning Hall Dedication & Academic Symposium, Bronze

Print Ad Campaign

  • Oregon State University, Extended Campus, Oregon Stater alumni magazine ads, Gold
  • Western Washington University, Extended Education, Alaska Airlines Ads, Gold
  • Kennesaw State University College of Continuing and Professional Education, Esther Romanoff Kazer Senior Literacy Program Ad Campaign, Silver
  • Oregon State University Ecampus, Ecampus, Oregon State Ecampus Chronicle ad campaign, Bronze
  • Webster University, Global Marketing & Communications, Conservatory of Theatre Arts 50th Anniversary, Bronze

 

Outdoor / Exhibit Signage

Outdoor billboard/signage

  • California State University, Northridge, Tseng College, Summer Session 2018 Kiosk, Gold
  • USU – Student Marketing & Communication, This is Our U-State Billboards, Silver

Trade show exhibit

  • Columbia University School of Professional Studies, Marketing and Communications, Columbia SPS – Idealist Grad Fairs National Sponsorship, Gold
  • University of Wisconsin-Extension, Continuing Education, Outreach & E-Learning, Marketing/Media, UW Sustainable Management Poster Presentation at NCSE Annual Conference, Gold
  • Georgetown University School of Continuing Studies, Marketing, SCS “Seek Something Greater” Pop-Up Banner, Silver
  • The University of Melbourne, Melbourne School of Professional and Continuing Education, WCPT Expo Rehabilitation Science and Sports Medicine programs, Bronze

Transit

  • Stanislaus State, University Extended Education, Executive MBA ACE Train, Gold
  • University of Illinois at Chicago, UIC Extended Campus, UIC Online – Beyond The Classroom, Gold
  • Northwestern University School of Professional Studies, School of Professional Studies, Directions, Silver
  • Stanislaus State, University Extended Education, Online MBA ACE Train, Silver
  • USU – Student Marketing & Communication, USU – Student Marketing & Communication, UTA Online Bus Wrap Campaign, Silver
  • Georgetown University School of Continuing Studies, Marketing, Georgetown SCS: Career Gridlock Bus Wraps, Bronze

Outdoor Campaign

  • Columbia University School of Professional Studies, Marketing and Communications, SAN FRANCISCO CAREER DESIGN LAB AWARENESS CAMPAIGN, Gold
  • University of Louisville, Online Learning, University of Louisville Winter Session, Gold
  • Stanislaus State, University Extended Education, Winter Session 2018, Silver
  • Stanislaus State, University Extended Education, Summer Session Finish Faster, Silver
  • The University of Melbourne, Melbourne School of Professional and Continuing Education, Online brand campaign, Silver
  • Penn State World Campus, Penn State World Campus, Baltimore Orioles Campaign, Bronze
  • University of Wisconsin–Madison, Division of Continuing Studies, Division of Continuing Studies, Summer Term 2018 Outdoor, Bronze

 

Broadcast Advertising

Radio

  • The G. Raymond Chang School of Continuing Education, Ryerson University, MarComm, Fall 2017 Chang School Radio Campaign – A Future That Fits, Gold

Television

  • Oregon State University Ecampus, Ecampus, Oregon State Ecampus Hulu commercial, Gold
  • USU – Student Marketing & Communication, USU – Student Marketing & Communication, USU-Online TV Spots, Bronze

 

Mixed Media Campaign

  • California State University, Los Angeles, College of Professional and Global Education, Project Management in the San Gabriel Valley, Gold
  • Kennesaw State University College of Continuing and Professional Education, Culinary Apprenticeship and Healthcare Spring Open House, Gold
  • University of Louisville, Online Learning, University of Louisville Winter Session, Gold
  • University of Richmond School of Professional & Continuing Studies, School of Professional & Continuing Studies, Political Campaign Management Professional Certificate, Gold
  • University of Wisconsin-Extension, Continuing Education, Outreach & E-Learning, Marketing, UW Health Information Management and Technology Student Story Video Campaign, Gold
  • Worcester Polytechnic Institute, Corporate & Professional Education, WiNCorps Women’s Leadership Workshop Collateral, Gold
  • College of Continuing Education at Sacramento State, Marketing-Communications, Advanced Placement Marketing Campaign, Silver
  • Kansas State University Global Campus, Global Campus, Topeka Data Analytics Campaign, Silver
  • The University of Texas at Austin, TEXAS Extended Campus, Center for Professional Education, ¿Eres bilingüe?, Silver
  • University of Nebraska High School, High School, 2018 UNHS Summer School Campaign “Soak up Some Sun & Some Credit!”, Silver
  • Wellesley College, Strategic Growth Initiatives, One Wellesley Summer Integrated Campaign, Silver
  • Western Washington University, Extended Education, Experience Western, Silver
  • Penn State World Campus, Penn State World Campus, How Online Learning Works, Bronze
  • The University of Melbourne, Melbourne School of Professional and Continuing Education, Sports Medicine 2018 campaign, Bronze
  • University of Nebraska Online, University of Nebraska Online, Library Science Campaign, Bronze

 

Most Improved

  • California State University, Northridge, Tseng College, Info session presentation, Gold
  • George Washington University, College of Professional Studies, New Website – GW College of Professional Studies, Gold
  • Johnson & Wales University College of Online Education, Enrollment Management, Twinkle and Inner Mono, Gold
  • Kansas State University Global Campus, Global Campus, AcaChair Registration Email, Gold
  • Purdue University Fort Wayne, Division of Continuing Studies, Master of Science in Organizational Leadership Information Packet, Gold
  • Texas Tech University, eLearning & Academic Partnerships, TTU K-12 Website Redesign, Gold
  • Texas Tech University, eLearning & Academic Partnerships | Marketing, eLearning Facebook ad, Gold
  • The University of Melbourne, Melbourne School of Professional and Continuing Education, Master of Ageing creative concept, Gold
  • UCLA Extension, Student And Alumni Services, Scaling Career Services Marketing, Gold
  • University of Denver | University College, University College, University College Website Before and After, Gold
  • University of Nebraska High School, High School, UNHS New Website, Gold
  • University of Wisconsin-Extension, Continuing Education, Outreach & E-Learning, UW HELP, UW HELP website redesign, Gold
  • Wellesley College, Strategic Growth Initiatives, One Wellesley Summer – Building A Brand Foundation, Gold
  • College of Continuing Education at Sacramento State, Marketing-Communications, College of Continuing Education 2018 Pull-Up Banners, Silver
  • Georgetown University School of Continuing Studies, Marketing, SCS Program Snapshot Brochures, Silver
  • Georgetown University School of Continuing Studies, Marketing, Summer Programs for High School Students and Summer Sessions Microsites, Silver
  • Indiana University, Office of Online Education, IU Online Landing Pages, Silver
  • Oregon State University Ecampus, Ecampus, Ecampus Research Unit website redesign, Silver
  • University of Delaware, Professional & Continuing Studies, Osher Lifelong Learning Institute website rebuild, Silver
  • University of Wisconsin–Madison, Division of Continuing Studies, Division of Continuing Studies, New DCS Website, Silver
  • Western Washington University – Extended Education, Extended Education, Facing the Future Rebrand, Silver
  • University of Wisconsin-Extension, Continuing Education, Outreach & E-Learning, Marketing, UW Sustainable Management Facebook Strategy, Bronze
  • Western Washington University, Extended Education, OC/WWU Partnership Ad, Bronze

 

Strategic Recruitment Marketing Plan

  • California State University, Long Beach, MarCom, Bachelor of Arts in Liberal Arts Degree Completion Program, Gold
  • Columbia University School of Professional Studies, Marketing and Communications, COLUMBIA SPS – HIGH SCHOOL SUMMER PROGRAMS, Gold
  • Sacramento State, College of Continuing Education, Arts & Letters Degree Completion Marketing Plan, Gold
  • University of British Columbia, Extended Learning, UBC Future Global Leaders, Gold
  • Columbia University School of Professional Studies, Marketing and Communications, SPS Success Stories, Silver
  • The University of Melbourne, Melbourne School of Professional and Continuing Education, Positioning campaign, Silver
  • University of Nebraska Online, University of Nebraska Online, Low-Cost Content Strategy, Silver
  • University of Richmond School of Professional & Continuing Studies, School of Professional & Continuing Studies, Political Campaign Management Professional Certificate, Silver
  • Kennesaw State University College of Continuing and Professional Education, Culinary Apprenticeship and Healthcare Spring Open House, Bronze
  • University of Wisconsin-Extension, Continuing Education, Outreach & E-Learning, Marketing, University of Wisconsin Applied Computing Launch Plan and Content Strategy, Bronze

 

Interactive Media

E-communication

  • Georgia Tech Professional Education, Marketing & Communications, Achieving the 3Rs of a Connected Content Strategy – Reputation, Relationships and Revenue, Gold
  • Johnson & Wales University College of Online Education, Enrollment Management, What Can You Do With A Hospitality Degree, Gold
  • Texas Tech University, eLearning & Academic Partnerships, TTU K-12 “Wherever You Are” Newsletter, Gold
  • Western Washington University, Extended Education, The Extended Forecast – Electronic Look Book, Gold
  • California State University, Northridge, Tseng College, IPP newsletter, Silver
  • Kansas State University Global Campus, Global Campus, WorldWide Wildcats e-newsletter, Silver
  • Kennesaw State University College of Continuing and Professional Education, Email Marketing, Silver
  • Texas Tech University, eLearning & Academic Partnerships, UPCEA Super 2018 Mid-Atlantic and South Regional Conference artwork, Silver
  • Worcester Polytechnic Institute, Corporate & Professional Education, Panorama Digital Magazine, Silver
  • Boston University Metropolitan College, Marketing & Communications, Programmatic E-newsletter Campaign, Bronze

Interactive Media Campaign

  • Georgetown University School of Continuing Studies, Marketing, SCS Brand Awareness Social Media GIF Campaign, Gold
  • Ryerson University, The G. Raymond Chang School of Continuing Education, Fall 2018 Chang School Digital Campaign – A Future That Fits, Gold
  • Texas Tech University, eLearning & Academic Partnerships, Waco Interactive Media Campaign, Gold
  • University of Missouri, Mizzou Online, Online Finance Program Launch Campaign, Gold
  • Georgia Tech Professional Education, Client Marketing, Become mission-ready and command action with Georgia Tech, Silver
  • USU – Student Marketing & Communication, USU – Student Marketing & Communication, Online MBA Campaign, Silver
  • Boston University Metropolitan College, Marketing & Communications, Health Communication Program 10 Year Event Social Media Campaign, Bronze
  • Georgia Tech Professional Education, Marketing & Communications, Beating the Odds – The MS Analytics Bracket Challenge, Bronze
  • University College of Syracuse University, Marketing and Communications, University College – 100th anniversary, Bronze

Miscellaneous Interactive Media

  • Columbia University School of Professional Studies, Marketing and Communications, HBCU FELLOWSHIP LANDING PAGE, Gold
  • Georgetown University School of Continuing Studies, Marketing, SCS Brand Awareness Social Media GIF Campaign, Gold
  • University of Wisconsin–Madison, Division of Continuing Studies, Division of Continuing Studies, Big Data Quiz, Gold
  • Webster University, Global Marketing & Communications, webster.edu, Gold
  • Worcester Polytechnic Institute, Corporate & Professional Ed, Chronoportation April Fool’s Day Prank, Silver
  • Kennesaw State University College of Continuing and Professional Education, Educational Videos: Social Media Marketing, AutoCAD, Paralegal Certificate, Bronze
  • Purdue University Fort Wayne, Division of Continuing Studies, Proximity Beacon Marketing, Bronze

Mobile Marketing

  • Johnson & Wales University College of Online Education, Enrollment Management, Sticky Button Mobile Test, Silver

Online display ads

  • Georgia Tech Professional Education, Professional Education, Flash From the Past! How Nostalgia-Driven Social Ads Connected Alumni With Lifelong Learning, Gold
  • Sacramento State, Marketing Communications, Arts & Letters Degree Completion Digital Ads, Silver
  • California State University, Stanislaus, University Extended Education, MBA Google Ads, Bronze
  • Johnson & Wales University College of Online Education, Enrollment Management, Start Date Ads, Bronze
  • Johnson & Wales University College of Online Education, Enrollment Management, MBA Course Highlight Ad, Bronze
  • Stanislaus State, University Extended Education, Online RN-BSN Nurses Voice Ad, Bronze
  • Stanislaus State, University Extended Education, Online RN-BSN Google Ads, Bronze
  • Texas Tech University, eLearning & Academic Partnerships, TTU K-12 Google ad, Bronze

Streaming/On-demand Content

  • Johnson & Wales University College of Online Education, Enrollment Management, Twinkle and Inner Monologue, Gold
  • Oregon State University Ecampus, Ecampus, OSU Ecampus innovation video, Gold
  • Texas Tech University, eLearning & Academic Partnerships, Viticulture and Enology video series, Gold
  • University of California Irvine, Division of Continuing Education, Why Choose UCI?, Gold
  • University of Colorado Boulder Division of Continuing Education, Division of Continuing Education, Own Your Journey Video Campaign, Gold
  • University of Missouri, Mizzou Online, News Release Video: Master of Veterinary Public Health, Gold
  • Boston University, Marketing & Communications, Boston University Summer Term Summer Study Internship Program—Student Experience, Silver
  • Bridgewater State University, College of Continuing Studies, Love Summer @ BSU (video), Silver
  • Georgetown University School of Continuing Studies, Marketing, “How To” Professional Development Videos, Silver
  • Kansas State University Global Campus, Global Campus, Student success story series, Silver
  • Kennesaw State University College of Continuing and Professional Education, Videos: Graduation Live Stream, Social Media Student Feature, Catalog Shoots and Reveals, Silver
  • Northwestern University School of Professional Studies, School of Professional Studies, Northwestern SPS Undergraduate Programs, Silver
  • Oregon State University Ecampus, Ecampus, OSU Ecampus Patric Papabathini video, Silver
  • Stanislaus State, University Extended Education, Executive MBA Video, Silver
  • Truman State University, Institute for Academic Outreach, Summer is Coming, Silver
  • University of California Irvine, Division of Continuing Education, It’s All Here, Silver
  • University of California Irvine, Division of Continuing Education, What Does It Take?, Silver
  • University of Denver | University College, University College, University College Alumni and Student Stories, Silver
  • Washington State University, Global Campus, Sneak Peek: Warm Up Like a Champ, Silver
  • Worcester Polytechnic Institute, Corporate & Professional Education, “Gift-Giving With Engineers” Holiday Video, Silver
  • Georgetown University School of Continuing Studies, Office of the Dean, A History of Georgetown University School of Continuing Studies, Bronze
  • Northwestern University School of Professional Studies, School of Professional Studies, Santiago Ernesto Castrillon, MA in Public Policy and Administration, Bronze
  • Texas Tech University, eLearning & Academic Partnerships, TTU K-12 promotional video – Presley Duyck, Bronze
  • University of California, Irvine Division of Continuing Education, Marketing, tv Influencer Marketing Campaign, Bronze
  • University of Nebraska High School, High School, Why Choose UNHS? Staff Perspective Video, Bronze

Website

  • CSU Bakersfield, Extended Education, New Extended Education Website, Gold
  • Indiana University Online & Ranku, How Indiana University Online Tripled Applications by Leveraging a Powerful Platform, Gold
  • Oregon State University Ecampus, Ecampus, Oregon State Ecampus program microsites, Gold
  • University of Denver | University College, University College, University College Website, Gold
  • Columbia University School of Professional Studies, Marketing and Communications, Columbia Summer 2018 Website, Silver
  • Georgetown University School of Continuing Studies, Marketing, Summer Programs for High School Students and Summer Sessions Microsites, Silver
  • UCLA Extension, Student And Alumni Services, UCLA Extension Career Services Marketing Website, Silver
  • UMass Amherst, Continuing & Professional Education, UMass CPE Website, Silver
  • Utah State University – Student Marketing & Communication, USU – Student Marketing & Communication, USU Admissions Website, Silver
  • University of Wisconsin–Madison, Division of Continuing Studies, Division of Continuing Studies, DCS Website, Bronze

 

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UPCEA is the leading association for professional, continuing, and online education. Founded in 1915, UPCEA now serves the leading public and private colleges and universities in North America. The association supports its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA builds greater awareness of the vital link between adult learners and public policy issues. Learn more at upcea.edu.

 

CONTACT:

Molly Nelson, UPCEA Vice President of Communications and Marketing, 202.659.3130, mnelson@upcea.edu

 

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