Webinar (August 8): Philanthropic Giving Patterns of Online Alumni
Hosted by the Online Administration Network
With the growing number of alumni completing online educational experiences, we need to be thinking about the long-term implications to higher education. The potential for development continues to grow with this population and in time could be a significant and badly needed source of revenue for colleges and universities across the country. While it may sound like your advancement office’s responsibility, the academic function has an important role to play in leading this effort.
This discussion features an on-going multi-institutional research project being led by the University of Wisconsin Extension which examines the giving patterns of alumni of online degree programs as compared to alumni of campus-based programs. Researchers will address misconceptions surrounding alumni of online programs, what is known from existing literature, the biggest hurdle to the research, and what has been learned thus far on these giving patterns from five participating institutions of higher education.
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