Webinar (August 1): How UC-Davis is Assessing the Market for Non-Degree Programs Targeted at Career Advancers
Hosted by Emsi and UPCEA
Identifying marketable skills is a key step in continuing and professional education program development. Job postings signal the skills and competencies employers and hiring managers expect in new hires. As such, jobs data is an important proxy for market demand for a skill. But what if a learning program is targeted at people looking to develop or improve skill to work in the job they currently have? While useful, job postings do not count the jobs in a region that are filled and the people who may want to enhance their skills in role. Combining job postings data with professional profile data and government occupation data provides greater visibility into this population. Alex Lowrie, Senior Director of the Center for Program Innovation at UC Davis Extension, will share his use of Emsi to understand skill requirements, develop learner personas, and assess market demand for a program.
Presenters:
- Alex Lowrie, University of California, Davis
- Aaron Olanie, Emsi
Learn more and register here.
Other UPCEA Updates + Blogs
Key Findings from 2024 UPCEA Marketing Survey
As more and more institutions face internal and external pressures to identify and cultivate new revenue streams, many are turning…
Read MoreUPCEA Announces Retirement of Chief Research Officer Jim Fong, Reinforces Strength of Research and Consulting Division
Washington, D.C. – April 7, 2025 – UPCEA, the leading association for online and professional education, today announced the upcoming…
Read More
Get Involved with UPCEA
Professional development isn't just about attending sessions. Get involved with UPCEA to meet members from other institutions, share the great work your institution is doing, and hone your own skills. From submitting a session proposal for a conference or an article for a publication to serving as a volunteer on a conference planning committee, there are as many ways to engage with us!
