Helix Education and UPCEA Publish New Research Showing the Extent to Which Data Analytics are Underutilized throughout Higher Education (PRWeb)
According to new research published by UPCEA and Helix Education, 83 percent of higher education professionals surveyed have no knowledge of the cost-per-inquiry of their most effective marketing channel for undergraduate inquiry, and more than half made the same indication for graduate inquiry. Additionally, less than half of higher education professionals go through a formalized…
230 Recipients Receive Honors Across 26 Categories for Excellence in Marketing
WASHINGTON, D.C., September 27, 2016 — UPCEA, the leader in professional alongside SMR Digital, continuing, and online education, has announced the recipients of the 2016 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership. This year, UPCEA is honoring 230 recipients for their excellence in 26…
Millennial demand drives higher ed badging expansion (University Business)
“Almost all U.S. colleges and universities now award certificates, digital badges and other forms of microcredentials so students can quickly show an employer specialized skills they’ve acquired. Driving this fast-growing trend are workforce millennials who want to learn, for instance, how to operate an Amazon delivery drone or repair a self-driving car without having to…
7 new standards for excellent online learning leadership (eCampusNews)
“As online learning evolves from amateur experimentation to a mainstream professional entity on campus, new standards for quality online learning leadership are emerging in order to not only sustain these distance programs, but ensure they meet the growing demands of 21st-century academe. The UPCEA has released a report detailing seven hallmarks of excellence in online…
Can Associations Attract Millennials with Credentialing? (Associations Now)
“The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy, in a press release. “As millennials enter the prime years of their career and move into positions of greater power, we’ll see more alternative credentials for specific…
Alternative credentials now a must-have for traditional universities (eCampusNews)
Millennials prefer badging and certificates to traditional degrees, according to researchers from UPCEA, Penn State and Pearson. More than half of higher education institutions (64 percent) participating in a recent survey said alternative credentials are an important strategy for institutions’ futures. That same survey also found that millennial students are likely to support the use…
Millennials prefer credentialing programs to traditional degrees (Education Dive)
A new study reveals that more than 90% of American colleges and universities offer alternative credential or badging programs for certification in industry-specific careers. The University Professional and Continuing Education Association says millennial survey respondents prefer certifications to bachelor’s degrees, and schools are responding with increased development of professional training silos. Read the full story.
More Than 90 Percent of Institutions Offer Alternative Credentials (Campus Technology)
Millennial students seem to prefer badging and certificate programs to traditional bachelor’s degrees, according to a new study from University Professional and Continuing Education Association (UPCEA), Pennsylvania State University and Pearson that explored the role that alternative credentials play in higher education. Read the full story.