The Pulse of Higher Ed

Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

UPCEA/Chmura Study: Occupational Shifts and Higher Education Credentials

This report illustrates a number of major occupational shifts in technology, healthcare, and other industries, and their impact on higher education. While new occupational categories are certain to arise, and existing ones may change, UPCEA and Chmura hope to shed greater light on this complex topic.

The U.S. is at a unique period in time. An aging Baby Boomer population, the unique dynamics related to maturing Millennial and Generation Z learners, technological advances, and shifting labor needs are rapidly changing the economic and occupational landscape. Taking these factors into consideration, and coupling them with the country’s deeply-rooted four-year degree model, will challenge many institutions to adopt or consider new or alternative educational models.

The major findings of this study include: 

  • Higher education enrollments are decreasing while enrollments in alternative credentialing (including certificates, badges, licenses, etc.) and associate’s degrees are on the rise.
  • Alternative credentialing is an effective way to develop “middle skills” for today’s blue- collar jobs.
  • Two of the fastest growing fields in the next decade are predicted to be healthcare and professional services.
  • Alternative credentialing’s growth is directly tied to its ability to meet the needs of adult learners, but it also has inherent value for the colleges and universities that choose to embrace it.

Click here to read the full report.

Learn more about UPCEA's expert consultants

Do you need help with your PCO unit or campus? We can help. Contact UPCEA Research and Consulting for a brief consult. Email [email protected] or call us at 202-659-3130.

Trusted by the nation's top colleges and universities, UPCEA Research and Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in Online and Professional Continuing education - put them to work for you!

UPCEA Research and Consulting offers a variety of custom research and consulting options through an outcomes-focused pricing model. Find the option(s) that best suit your institution.

Learn more about UPCEA Research & Consulting


The UPCEA Difference

Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.

Cost Effectiveness: As a nonprofit, member-serving organization, we provide unmatched value, allowing you to maximize limited research and consulting budgets.

Action in Motion: Our cadre of experienced, skilled authorities and expert practitioners propels you forward, translating research and consulting into impactful implementation, a distinctive hallmark of UPCEA. Our team of current and former institutional leaders will support you, turning research and consulting into action.

Mission Alignment: Like you, our mission is to enhance and expand educational opportunities and outcomes for adult and other non-traditional learners. We share your values and work in partnership with you to advance access and excellence in education.

Other UPCEA Updates + Blogs

UPCEA Releases Groundbreaking Research Report on Online Education in Higher Education

New annual study provides key benchmarks, insights and recommendations for advancing online learning.   WASHINGTON (Nov. 19, 2024) – UPCEA, the online and professional education association, today announced the release of a new research report, “Benchmarking Online Enterprises: Insights into Structures, Strategies, and Financial Models in Higher Education.” The report, based on a comprehensive survey…

Read More

Balancing Act: How Higher Education Can Thrive in a Resource-Constrained World

Higher education institutions, particularly those with online and professional continuing education (PCE) units, are increasingly tasked with balancing financial sustainability and operational efficiency in a resource-constrained environment. As student demographics shift and competition intensifies, institutions are looking for innovative ways to diversify their revenue streams while optimizing operations – this is no easy task. The…

Read More

Using Technology to Transform Higher Education

The rapid evolution of technology is reshaping industries across the globe, and higher education is no exception. According to a 2023 survey by Inside Higher Ed, 73% of higher education institutions’ chief information officers believe digital transformation is crucial to their success in the next five years. As colleges and universities face a shifting landscape—characterized…

Read More

A new direction for the Distance Teaching and Learning Conference

Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…

Read More

UPCEA Announces 2025 Association Award Recipients

8 Individuals and 7 Programs Receive Association’s Highest Honors WASHINGTON, November 4, 2024 – UPCEA, the online and professional education association, has announced the recipients of the 2025 Association Awards. The UPCEA Association Awards program includes recognition of both individual and institutional achievement across the UPCEA membership. Since 1953, UPCEA has recognized its members’ outstanding…

Read More

Department of Education Warns Institutions on Misleading Representations, Urges Compliance | Policy Matters (October 2024)

Major Updates Department of Education Warns Institutions on Misleading Representations, Urges Compliance The US Department of Education’s Federal Student Aid (FSA) recently released an announcement bulletin that highlights activities that could indicate institutions are engaging in substantial misrepresentations—such as misleading claims about program costs, job placement, or licensure—and as such, face serious penalties. The bulletin…

Read More

The Nation's Top Universities Choose UPCEA Research and Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.