The Pulse of Higher Ed

Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

UPCEA/Chmura Study: Occupational Shifts and Higher Education Credentials

This report illustrates a number of major occupational shifts in technology, healthcare, and other industries, and their impact on higher education. While new occupational categories are certain to arise, and existing ones may change, UPCEA and Chmura hope to shed greater light on this complex topic.

The U.S. is at a unique period in time. An aging Baby Boomer population, the unique dynamics related to maturing Millennial and Generation Z learners, technological advances, and shifting labor needs are rapidly changing the economic and occupational landscape. Taking these factors into consideration, and coupling them with the country’s deeply-rooted four-year degree model, will challenge many institutions to adopt or consider new or alternative educational models.

The major findings of this study include: 

  • Higher education enrollments are decreasing while enrollments in alternative credentialing (including certificates, badges, licenses, etc.) and associate’s degrees are on the rise.
  • Alternative credentialing is an effective way to develop “middle skills” for today’s blue- collar jobs.
  • Two of the fastest growing fields in the next decade are predicted to be healthcare and professional services.
  • Alternative credentialing’s growth is directly tied to its ability to meet the needs of adult learners, but it also has inherent value for the colleges and universities that choose to embrace it.

Click here to read the full report.

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Other UPCEA Updates + Blogs

Seeing Part of the Picture: What We Still Cannot See About Online Students

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The Modern Online and Professional Continuing Education Leader: Roles, Pressures, and What High-Performing Units Do Differently

Online and professional continuing education plays a pivotal part in expanding educational access and shaping contemporary workforce development. These programs serve a critical function in our communities, yet they face considerable challenges. Today’s leaders must navigate complexity tied to virtual learning and employer partnerships, along with changes in what communities expect from online and professional…

What is a “Professional” Degree? Lawsuits and Legislators Push Back against Trump Admin | Policy Matters (June 2026)

Major Updates What is a “Professional” Degree? Lawsuits and Legislators Push Back against Trump Admin Determinations The definition of a “professional” degree has quietly become one of the most consequential terms in federal financial aid, and it lands squarely on the graduate and professional programs many continuing education units operate. Under the One Big Beautiful…

What to Look for in a Higher Education Professional Association

Online and professional continuing is crucial for those in higher education leadership positions. Whether you are working to develop new programming at a college or university or serving as an academic dean, professional associations offer access to the leading seminars, conferences, higher education workshops, and networking events. Thus, choosing the right higher education association is…

Member Benefits You’ll Use Immediately (Not “Nice to Have”)

Joining a professional association should deliver tangible benefits right away — not just perks that look good on paper. For leaders in online and professional continuing education, the difference lies in benefits that solve real-world challenges, such as training teams quickly, validating budget decisions, troubleshooting with peers, and aligning strategy with emerging trends.  The most…

UPCEA Announces 2026-2027 Leadership Team for Council for Credential Innovation

UPCEA, the online and professional education association, announces the 2026-2027 leadership team for the Council for Credential Innovation (CCI). The association extends its gratitude to the 21 member volunteers serving in leadership roles for this body. The Council for Credential Innovation (CCI) and its members focus on leveraging the strategic potential of non-degree credentials, workforce-focused…

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