The Pulse of Higher Ed

Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

UPCEA/Chmura Study: Occupational Shifts and Higher Education Credentials

This report illustrates a number of major occupational shifts in technology, healthcare, and other industries, and their impact on higher education. While new occupational categories are certain to arise, and existing ones may change, UPCEA and Chmura hope to shed greater light on this complex topic.

The U.S. is at a unique period in time. An aging Baby Boomer population, the unique dynamics related to maturing Millennial and Generation Z learners, technological advances, and shifting labor needs are rapidly changing the economic and occupational landscape. Taking these factors into consideration, and coupling them with the country’s deeply-rooted four-year degree model, will challenge many institutions to adopt or consider new or alternative educational models.

The major findings of this study include: 

  • Higher education enrollments are decreasing while enrollments in alternative credentialing (including certificates, badges, licenses, etc.) and associate’s degrees are on the rise.
  • Alternative credentialing is an effective way to develop “middle skills” for today’s blue- collar jobs.
  • Two of the fastest growing fields in the next decade are predicted to be healthcare and professional services.
  • Alternative credentialing’s growth is directly tied to its ability to meet the needs of adult learners, but it also has inherent value for the colleges and universities that choose to embrace it.

Click here to read the full report.

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Other UPCEA Updates + Blogs

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UPCEA Announces 2026-2027 Leadership Team for Council for Chief Online Learning Officers

UPCEA, the online and professional education association, announces the 2026-2027 leadership team for the Council for Chief Online Learning Officers (C-COLO). The association extends its gratitude to the 12 member volunteers serving in leadership roles for this body.  The Council for Chief Online Learning Officers (C-COLO) and its members focus on leveraging the strategic potential…

Starting Small: A 90-Day Framework for AI Adoption in Online and Professional Continuing Education Units

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Continuing Education Gains Momentum as Institutions Expand Workforce-Aligned Learning

New research from Modern Campus and The EvoLLLution, in partnership with UPCEA and CAUCE, highlights how institutions are evolving to meet growing demand for flexible, career-connected education  TORONTO, April 15, 2026 — Modern Campus and The EvoLLLution, in partnership with UPCEA and CAUCE, today announced the release of the 2026 State of Continuing Education Report, revealing that continuing education is entering a…

From Programs to Ecosystems: Reflections from Misericordia’s Workforce Symposium

Recently, I had the privilege of keynoting UPCEA member Misericordia University’s 2026 Workforce Symposium—an event that brought together institutional leaders, employers, and regional partners to wrestle with one of the most urgent questions facing higher education today: What does it mean to truly align with the workforce—not just in programs, but in purpose? First, deep…

UPCEA’s Corporate Member Blog Series #3 | The Partner Playbook: 5 Ways to Help Universities Win the “Modern Learner”

The “traditional” student is quickly becoming a relic of a bygone era. The future of enrollment is concentrated in new, non-traditional markets: adult learners seeking rapid re-skilling, dual-enrolled high school students, and the millions of Americans with “some college, no credential” who represent a significant scalable opportunity for growth. Universities know they must pivot decisively…

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