The Pulse of Higher Ed

Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

UPCEA/Chmura Study: Occupational Shifts and Higher Education Credentials

This report illustrates a number of major occupational shifts in technology, healthcare, and other industries, and their impact on higher education. While new occupational categories are certain to arise, and existing ones may change, UPCEA and Chmura hope to shed greater light on this complex topic.

The U.S. is at a unique period in time. An aging Baby Boomer population, the unique dynamics related to maturing Millennial and Generation Z learners, technological advances, and shifting labor needs are rapidly changing the economic and occupational landscape. Taking these factors into consideration, and coupling them with the country’s deeply-rooted four-year degree model, will challenge many institutions to adopt or consider new or alternative educational models.

The major findings of this study include: 

  • Higher education enrollments are decreasing while enrollments in alternative credentialing (including certificates, badges, licenses, etc.) and associate’s degrees are on the rise.
  • Alternative credentialing is an effective way to develop “middle skills” for today’s blue- collar jobs.
  • Two of the fastest growing fields in the next decade are predicted to be healthcare and professional services.
  • Alternative credentialing’s growth is directly tied to its ability to meet the needs of adult learners, but it also has inherent value for the colleges and universities that choose to embrace it.

Click here to read the full report.

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Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.

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Other UPCEA Updates + Blogs

Leading Digital Learning Enterprises | Part 2: Designing for Learner Success: The Power of Institutional Intentionality

The first article in this series explored how the updated UPCEA Hallmarks of Excellence in Digital Learning Enterprises reflect the evolution of digital learning from a specialized initiative into an institutional opportunity and responsibility. As digital learning has become woven into strategic planning, enrollment management, academic affairs, and institutional sustainability, another question becomes evident in the…

The Corner Office Comes With a View, Not a Vote: What the 2026 BOnES Report Reveals About Online Enterprises’ Seat at the Table

Picture the classic upward promotion. A bigger title, a nameplate on a new door, an invitation to the standing meeting that used to happen without you. But the levers you actually needed to run the thing, budget authority, decision rights, a team you can call your own, sometimes stay right where they were before the…

From Silos to Systems: A Practical Guide to Cross-Campus Partnerships for Adult Learners

Adult learners have gradually become one of the most important populations in higher education. Roughly 3.9 million students over the age of 25 were enrolled in undergraduate programs in fall 2023, and adult learners now make up at least 40% of total higher ed revenue. Yet many institutions still serve them with structures built for…

With New AI Requirements and Courses, Colleges Eye AI Fluency (Inside Higher Ed)

“As artificial intelligence continues to reshape the workforce, several colleges and universities are introducing AI requirements to general education curricula, majors and certificate programs this fall.  Some institutions—for example, Miami University, Ohio State University and the State University of New York system—are embedding AI competencies into pre-existing majors and coursework. Others, including Northwestern University and the Wentworth Institute of Technology,…

Report: Benchmarking Online Ed (Inside Higher Ed)

“Last year, the online and professional education association UPCEA urged institutions to close the gap between student expectations on institutional preparedness for online learning as part of its annual report on the Benchmarking Online Enterprises Survey. This year’s report, released Monday, warns that the story beneath the 2026 data isn’t one of a “rising tide lifting…

UPCEA’s 2026 Online Education Benchmarking Report Shows Digital Learning at Consequential Point

Third annual study indicates institutions are centralizing governance, strengthening enterprise-level capacity, and addressing financial issues as online learning becomes part of core academic infrastructure  WASHINGTON, D.C., ISSUED AUGUST 17, 2026…UPCEA, the online and professional education association, today announced the release of its 2026 “Benchmarking Online Enterprises: Insights into Structures, Strategies, and Financial Models in Higher…

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