The Pulse of Higher Ed

Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

UPCEA/Chmura Study: Occupational Shifts and Higher Education Credentials

This report illustrates a number of major occupational shifts in technology, healthcare, and other industries, and their impact on higher education. While new occupational categories are certain to arise, and existing ones may change, UPCEA and Chmura hope to shed greater light on this complex topic.

The U.S. is at a unique period in time. An aging Baby Boomer population, the unique dynamics related to maturing Millennial and Generation Z learners, technological advances, and shifting labor needs are rapidly changing the economic and occupational landscape. Taking these factors into consideration, and coupling them with the country’s deeply-rooted four-year degree model, will challenge many institutions to adopt or consider new or alternative educational models.

The major findings of this study include: 

  • Higher education enrollments are decreasing while enrollments in alternative credentialing (including certificates, badges, licenses, etc.) and associate’s degrees are on the rise.
  • Alternative credentialing is an effective way to develop “middle skills” for today’s blue- collar jobs.
  • Two of the fastest growing fields in the next decade are predicted to be healthcare and professional services.
  • Alternative credentialing’s growth is directly tied to its ability to meet the needs of adult learners, but it also has inherent value for the colleges and universities that choose to embrace it.

Click here to read the full report.

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The UPCEA Difference

Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.

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Other UPCEA Updates + Blogs

Reflecting on the 2025 UPCEA CCI Convening: Designing Intentional, Learner-Centric Pathways

At the inaugural UPCEA Council for Credential Innovation (CCI) Convening, leaders from across UPCEA member institutions came together to explore what it means to build truly learner-centric, intentional credential ecosystems—ones that align with institutional mission, ensure financial sustainability, and elevate the student experience. Hosted as the first in-person gathering of CCI representatives, the event served…

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Federal Grant Opportunities: Funding for Workforce Pell Programs and AI | Policy Matters (November 2025)

Major Updates Federal Grant Opportunities: Funding for Workforce Pell Programs and AI (Applications Due December 3) The Department of Education has launched a rapid grant competition under the Fund for the Improvement of Postsecondary Education (FIPSE–Special Projects), with applications due December 3, 2025. The program is designed in part to help institutions build or scale…

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Constructing the Future: Why Credential Innovation Needs Bold Leadership

The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about?  Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo?  And second, who is leading that innovation, and what do they need to…

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Learning Mobility in Action: Removing Barriers and Recognizing the Whole Learner

Learning Mobility: A Movement Taking Shape At this year’s AACRAO Technology & Transfer: A Learning Mobility Summit, higher education leaders from UPCEA member institutions gathered to explore a question at the heart of the learner mobility movement: How can postsecondary institutions recognize, record, and reward all learning—wherever and however it occurs? Moderating this conversation alongside…

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Convergence in Action: Building Strategic Credential Frameworks Through Collaboration

At Convergence 2025, a conversation unfolded that perfectly captured the spirit of the event—collaboration across boundaries, disciplines, and traditions to create something more unified and learner-centered. In Convergence in Action: Strategic Credential Framework Collaborations Across Campus, I had the pleasure of moderating a panel featuring Elizabeth Kerr and Molly McDermott-Fallon of the University of Cincinnati…

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Don’t Bring a Brochure to a Robot Fight: Winning Page One and the AI Overview

Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…

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