Online: Trending Now

Unique biweekly insights and news review
from Ray Schroeder, Senior Fellow at UPCEA

The Secret to Success with Rapidly-Advancing Generative AI

It’s a head-spinning race to create the best in Generative AI (GenAI) with the Google Gemini release and OpenAI GPT 5 expected to come out soon.

Over the past year and a half, the advances in GenAI have been astounding. The impact on the way we conduct research, teach classes and develop new learning materials is nothing less than revolutionary.  Yes, there are limitations and yes, there are misfires along the way. The current versions of GenAI are not yet at a standard that the general public has come to expect from high tech today. However, hallucinations are on the decline as OpenAI, Anthropic, Google and the other providers tweak their Large Learning Models (LLMs). It is a process of training the models to be more precise while not impinging on the creativity of responses. As Rahul Pradhan writes in Datanami,  “AI models are only as effective and intelligent as the dataset they’ve been trained on. Often, AI hallucinations can occur and are a result of a variety of factors, including overfitting, data quality and data sparsity.” Progress is seen in each succeeding generation of the LLMs.

Yet, we must not simply sit by twiddling our thumbs while the rest of the world is adopting the technology and adapting to the current shortcomings so that we can implement the awesome capabilities as soon as possible. There is so much that we can experiment with, and accomplish, with the current models that are already available. Pradhan suggests “Prompt engineering gives AI models additional context which can lead to fewer instances of hallucinations. This technique helps LLMs produce more accurate results because it feeds models highly descriptive prompts.”

We all can improve our prompts through practice and following suggestions from the GenAI apps themselves. For example, I asked Google Bard how I could improve my prompts and it responded with multiple suggestions as well as a reading list that included the following from Google Cloud: “Best practices for prompt engineering

Go ahead and ask your favorite GenAI app how to improve your prompts, for example: Google Bard, ChatGPT, Claude 2, or another of the many apps, submit some prompts, then and ask “how can I improve my prompts?” While you are at it, cut and paste your prompt into two more chatbots. Compare the results and compile the best solutions among the three.

To further improve and tailor responses to the inquirer, we are seeing developments in Retrieval-Augmented Generation (RAG). This technique is beginning to enable the GenAI to take into account more current and detailed information to give enhanced context to meet the needs of the inquirer.  Oracle Cloud Infrastructure Technology Content Strategist Alan Zeichick describes the process:

Today, in the early phases of RAG, the technology is being used to provide timely, accurate, and contextual responses to queries. These use cases are appropriate to chatbots, email, text messaging, and other conversational applications. In the future, possible directions for RAG technology would be to help generative AI take an appropriate action based on contextual information and user prompts…. RAG might also be able to assist with more sophisticated lines of questioning. Today, generative AI might be able to tell an employee about the company’s tuition reimbursement policy; RAG could add more contextual data to tell the employee which nearby schools have courses that fit into that policy and perhaps recommend programs that are suited to the employee’s jobs and previous training—maybe even help apply for those programs and initiate a reimbursement request.

It is important to every discipline, every student, every faculty member, every staff member and administrators that we become familiar with, and adept at using GenAI. For students, this is the rising tide that touches virtually all careers. It is especially important in fields such as management, accountancy, psychology and a host of other fields that, in some cases, can anticipate a wholesale reconfiguration of position descriptions and declining demand for new hires.

HR departments are placing a high priority on hiring those applicants with documented portfolios demonstrating prompt engineering skills. Writing in the New York Times, Chip Cutter reported on the rapid rise in salaries offered to qualified applicants with extensive AI experience: “Salaries for AI roles vary based on the experience required and the company hiring. Total compensation, which typically includes bonuses and stock-based grants, can push overall pay much higher. A product manager position for a machine-learning platform at Netflix lists a total compensation of up to $900,000 annually.”  

For faculty and staff members, and especially administrators, facility with chatbots will result in far greater efficiencies and even the ability to rapidly create detailed reports which, in the past, would have taken too long to develop and customize for the institution. Our abilities and competitiveness as individuals and institutions will increasingly be tied to the enhanced productivity enabled by Generative AI.

During the holiday break, perhaps you can find time to develop your GenAI skills. If possible, run at least one prompt every day. Make sure when you run the prompt on one chatbot, you also run it on two other apps to compare the results. This will also help you spot hallucinations if they pop up. Over time, your skills will grow to become faster and more expert at using these emerging tools. It will become as customary as posting a Google Search question today. 

We need to begin to consider GenAI to be our personal assistant. Imagine that it is an actual assistant, albeit a little quirky, who stands by ready to help 24×7. This assistant has passed the interstate bar exam, posted near perfect scores on the SAT and GRE, and on most bots, its knowledge is up-to-date within a couple of weeks. It is blazingly fast, thoroughly researching and posting an answer far faster than you could have even just typed the response. In most cases, you will find that you will need to further refine your original prompt with a few follow-up inquiries. The follow-up is part of the process of getting the response you are seeking.

Invest the time now to learn how to pose effective prompts and assess answers by comparing to other chatbots and sources. Continue to practice daily. This will pay off in your efficiency and effectiveness as the quality of GenAI applications improve. This will put you in a position to best serve your university, your students and your own interests as you grow with the technology.

 

This article was originally published in Inside Higher Ed’s Transforming Teaching & Learning blog.

A man (Ray Schroeder) is dressed in a suit with a blue tie and wearing glasses.

Ray Schroeder is Professor Emeritus, Associate Vice Chancellor for Online Learning at the University of Illinois Springfield (UIS) and Senior Fellow at UPCEA. Each year, Ray publishes and presents nationally on emerging topics in online and technology-enhanced learning. Ray’s social media publications daily reach more than 12,000 professionals. He is the inaugural recipient of the A. Frank Mayadas Online Leadership Award, recipient of the University of Illinois Distinguished Service Award, the United States Distance Learning Association Hall of Fame Award, and the American Journal of Distance Education/University of Wisconsin Wedemeyer Excellence in Distance Education Award 2016.

Other UPCEA Updates + Blogs

Generative AI Update for 2024 (The European Business Review)

Read Ray Schroeder and Katherine Kerpan’s perspective on where artificial intelligence is going in 2024. While the first full year of operation of ChatGPT, 2023, gave a foretaste of the enormous impact that AI is going to have on us all, 2024 shows every sign of boggling the mind even more. Here are some things…

Read More

How to Measure the Impact of Your Leadership Development Programs

No matter the size of your school or educational institution, it’s no secret that strong leadership is crucial to long-term success. Implementing leadership development programs is among the most effective ways to train aspiring educational leaders and ensure their goals and mission are aligned with that of the institution. At the same time, it’s not always simple…

Read More

New Report Reveals 61% of Higher Education Leaders Believe Continuing Education Units are Undervalued Compared to Traditional Departments

The 2024 State of Continuing Education study focused on institutions’ online and professional continuing education units program offerings, institutional support and capabilities, institutional integration and innovation, and continuing education collaboration and integration within the larger institution. Despite their role in shaping the modern learner’s journey, a staggering 61% of higher education leaders feel their professional,…

Read More

UPCEA and Search Influence Higher Ed Marketing Metrics Research Report: What Gets Measured Gets Managed

With the beginning of the “demographic cliff” upon higher education, college and university leaders need to rethink their institutional strategies. For institutions to survive or thrive in a new economy driven by automation and artificial intelligence, college and university leaders need to reassess their programs, promotion, pricing, and packaging (stackability), as well as their processes…

Read More

Benefits of Becoming a UPCEA Member

UPCEA, the online and professional education association, works to support its members by offering professional development, networking, and mentorship opportunities. As a collaborative and entrepreneurial community, we are proud of the fact that our members are thought leaders in the higher education administration field who continuously strive to improve educational access and outcomes for all students. Why UPCEA? The…

Read More

Seeking Tech Antidotes for Enrollment Cliff (Inside Higher Ed)

A looming enrollment cliff—expected to bring a massive dip in traditional-aged students—cast a shadow over conversations at the annual UPCEA conference last week. But many attendees at the online education–focused event in Boston sought to brighten the mood with solutions and tactics that included embracing artificial intelligence and pursuing personalized learning bolstered by microcredentials. “We’re…

Read More

Whether you need benchmarking studies, or market research for a new program, UPCEA Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.


UPCEA is dedicated to advancing quality online learning at the institutional level. UPCEA is uniquely focused on excellence at the highest levels – leadership, administration, strategy – applying a macro lens to the online teaching and learning enterprise. Its engaged members include the stewards of online learning at most of the leading universities in the nation.

We offers a variety of custom research options through a variable pricing model.


Click here to learn more.

The Nation's Top Universities Choose UPCEA Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.