Benchmark This!

Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

The Romance of Higher Education

Higher education and romance have a lot in common. Both can be long- or short-term. Short-term relationships may be low risk and could be analogous to earning a badge, watching a training video, or participating in a Massive Open Online Course (MOOC). It’s a date with an education provider or a content creator. On the other hand, a long-term relationship, such as marriage or a serious relationship, is typically more complex and requires a little bit of luck. Higher education is a lot like online dating or relationship development depending on the goals of the stakeholders. Dating and relationship development in a modern world is app-driven, using programs such as Tinder, Bumble, Match, etc. How adult learners initially shop for higher education institutions is similar to how users find matches on a dating app! They spend hours researching programs to find their perfect “match” with certain criteria in mind like location, delivery method, institutional brand, and more.

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Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Whether you need benchmarking studies, or market research for a new program, UPCEA Consulting is the right choice.

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Whether you need to assess the viability of a new program, find out how you stack up with the competition or would like a program portfolio review, we can assist with research and data that will help move your unit forward. Your decisions impact the quality of your operation, as well as the bottom line. We’ll provide data that does more than sit on a page—it’s data that tells the story.

The UPCEA Center for Research and Strategy offers a variety of custom research options through a variable pricing model.


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Other UPCEA Updates + Blogs

Nearly Half of Faculty Say Pandemic Changes to Teaching Are Here to Stay (Campus Technology)

In a recent survey, the majority of faculty (71 percent) reported that their teaching in Fall 2020 was “very different” or included a “number of changes” compared to pre-pandemic times. And almost half (47 percent) felt those changes would remain in place post-pandemic. That’s according to Cengage‘s third Digital Learning Pulse Survey, conducted by Bay View Analytics in partnership…

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Policy Matters | American Rescue Plan Act Passes – Includes Significant Relief Dollars to Higher Education (March 2021)

Major Updates  American Rescue Plan Act Passes – Includes Significant Relief Dollars to Higher Education The most recent COVID relief bill, one of America’s largest in terms of dollars spent ($1.9 trillion), and Joe Biden’s first major legislation as President, provided a marked increase in funding to colleges and universities compared to previous bills. While…

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Plan to join us in-person for 2022 events!

I’m pleased to share with you some exciting news: UPCEA’s industry-leading events will be back live and in-person in April 2022! Even better, we are combining the Annual Conference and the Summit for Online Leadership and Administration + Roundtable (SOLA+R), hosting both events in Orlando, FL, at Disney’s Coronado Springs April 11-14, 2022. For the…

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Survey: About Half of Faculty are More Positive About Online Learning Today Than Pre-Pandemic, And Expect to Keep New Teaching Techniques and Digital Materials in Place Post-Pandemic

The Third Digital Learning Pulse Survey, Conducted by Bay View Analytics on Behalf of OLC, WCET, UPCEA, CDLRA and Cengage, Looks at How Higher Education is Changing in the Wake of COVID-19 March 24, 2021—As the pandemic has moved U.S. higher education online, half of faculty (51 percent) are more positive about online learning today…

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[Snap Poll Results] In Pandemic Higher Ed, PCO Gets the Playing Time It Deserves

My world before the pandemic included going to sporting events, and trying my hand at fantasy football and baseball leagues.  These activities fed my inner stats nerd. During the pandemic, however, I found that what I had previously found so important to me and my mental health may not be as essential as I thought. …

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UPCEA Announces 2021 Association Award Recipients

7 Individuals Receive Association’s Highest Honors   WASHINGTON, March 2, 2021 – UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2021 Association Awards. The UPCEA Association Awards program includes recognition of both individual and institutional achievement across the UPCEA membership.   Since 1953, UPCEA has recognized its members’…

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