The Romance of Higher Education
Higher education and romance have a lot in common. Both can be long- or short-term. Short-term relationships may be low risk and could be analogous to earning a badge, watching a training video, or participating in a Massive Open Online Course (MOOC). It’s a date with an education provider or a content creator. On the other hand, a long-term relationship, such as marriage or a serious relationship, is typically more complex and requires a little bit of luck. Higher education is a lot like online dating or relationship development depending on the goals of the stakeholders. Dating and relationship development in a modern world is app-driven, using programs such as Tinder, Bumble, Match, etc. How adult learners initially shop for higher education institutions is similar to how users find matches on a dating app! They spend hours researching programs to find their perfect “match” with certain criteria in mind like location, delivery method, institutional brand, and more.
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