The Pulse of Higher Ed

Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

The Romance of Higher Education

Higher education and romance have a lot in common. Both can be long- or short-term. Short-term relationships may be low risk and could be analogous to earning a badge, watching a training video, or participating in a Massive Open Online Course (MOOC). It’s a date with an education provider or a content creator. On the other hand, a long-term relationship, such as marriage or a serious relationship, is typically more complex and requires a little bit of luck. Higher education is a lot like online dating or relationship development depending on the goals of the stakeholders. Dating and relationship development in a modern world is app-driven, using programs such as Tinder, Bumble, Match, etc. How adult learners initially shop for higher education institutions is similar to how users find matches on a dating app! They spend hours researching programs to find their perfect “match” with certain criteria in mind like location, delivery method, institutional brand, and more.

Read more about The Romance of Higher Education.

Authored by

Learn more about UPCEA's expert consultants. 

Do you need help with your PCO unit or campus? We can help. Contact UPCEA Research and Consulting for a brief consult. Email [email protected] or call us at 202-659-3130.

Trusted by the nation's top colleges and universities, UPCEA Research and Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in Online and Professional Continuing education - put them to work for you!

UPCEA Research and Consulting offers a variety of custom research and consulting options through an outcomes-focused pricing model. Find the option(s) that best suit your institution.

Learn more about UPCEA Research & Consulting


The UPCEA Difference

Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.

Cost Effectiveness: As a nonprofit, member-serving organization, we provide unmatched value, allowing you to maximize limited research and consulting budgets.

Action in Motion: Our cadre of experienced, skilled authorities and expert practitioners propels you forward, translating research and consulting into impactful implementation, a distinctive hallmark of UPCEA. Our team of current and former institutional leaders will support you, turning research and consulting into action.

Mission Alignment: Like you, our mission is to enhance and expand educational opportunities and outcomes for adult and other non-traditional learners. We share your values and work in partnership with you to advance access and excellence in education.

Other UPCEA Updates + Blogs

AI Across Generations: What Leaders Should Know and What They Shouldn’t Assume

There are many assumptions about AI use across generations. Gen Z readily embraces artificial intelligence. Millennials are integrating it into their work. Gen X is more cautious and pragmatic. Baby Boomers are reluctant adopters.  Is it really that simple?  Perhaps not.  Generational differences in AI use appear to be real. What those differences mean is…

UPCEA’s Corporate Member Blog Series #5 | Partnership Blueprint: 8 Takeaways for Corporate Members from the 2026 UPCEA Hallmarks of Excellence in Digital Learning Enterprises

When UPCEA released the original Hallmarks of Excellence in Online Leadership in 2016, online education was widely viewed as an emerging modality. A decade later, the landscape has shifted. The newly released 2026 Hallmarks of Excellence in Digital Learning Enterprises (2026 Hallmarks) reflects a higher education ecosystem where digital capability is no longer an add-on,…

Workforce Pell Moves from Rules to Reality: State Pipelines, New Federal Training, and $65 Million from Labor | Policy Matters (September 2026)

Major Updates Workforce Pell Moves from Rules to Reality: State Approval Pipelines Mature, ED Launches Training, and Labor Awards $65 Million Nearly three months after Workforce Pell Grants (Pell awards for programs of 150–599 clock hours, or 8 to fewer than 15 weeks) became available on July 1, the rollout is moving at very different…

Leading Digital Learning Enterprises | Part 4: Beyond the Technology: Building a Digital Ecosystem with Purpose

Technology may be the most visible element of a digital learning enterprise. It is also one of the easiest to misunderstand. Institutions invest considerable resources in learning management systems, student information systems, customer relationship management platforms, analytics, communication tools, instructional technologies, cybersecurity, and an expanding array of emerging technologies. Each promises opportunities to improve some…

Trust, but Click: What Prospective Students Are Teaching Us About AI Search in 2026

During arms-control talks in the 1980s Ronald Reagan made “trust, but verify” one of the most quoted phrases of the era. Four decades later, prospective online and continuing education students appear to have quietly borrowed it back and pointed it directly at their search bar. Trust, but click. That is the story of AI Search…

2026 UPCEA MEMS Award Recipients Announced

26 recipients chosen across three award categories WASHINGTON, D.C., September 16, 2026 — UPCEA, the online and professional education association, has announced the recipients of the 2026 Excellence in Enrollment Management Award, the Excellence in Advancing Student Success Award, and the Excellence in Marketing Award. All three awards are sponsored by UPCEA’s Marketing, Enrollment Management,…

The Nation's Top Universities Choose UPCEA Research and Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.