The Pulse of Higher Ed

Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

The Romance of Higher Education

Higher education and romance have a lot in common. Both can be long- or short-term. Short-term relationships may be low risk and could be analogous to earning a badge, watching a training video, or participating in a Massive Open Online Course (MOOC). It’s a date with an education provider or a content creator. On the other hand, a long-term relationship, such as marriage or a serious relationship, is typically more complex and requires a little bit of luck. Higher education is a lot like online dating or relationship development depending on the goals of the stakeholders. Dating and relationship development in a modern world is app-driven, using programs such as Tinder, Bumble, Match, etc. How adult learners initially shop for higher education institutions is similar to how users find matches on a dating app! They spend hours researching programs to find their perfect “match” with certain criteria in mind like location, delivery method, institutional brand, and more.

Read more about The Romance of Higher Education.

Learn more about UPCEA's expert consultants

Do you need help with your PCO unit or campus? We can help. Contact UPCEA Research and Consulting for a brief consult. Email [email protected] or call us at 202-659-3130.

Trusted by the nation's top colleges and universities, UPCEA Research and Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in Online and Professional Continuing education - put them to work for you!

UPCEA Research and Consulting offers a variety of custom research and consulting options through an outcomes-focused pricing model. Find the option(s) that best suit your institution.

Learn more about UPCEA Research & Consulting


The UPCEA Difference

Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.

Cost Effectiveness: As a nonprofit, member-serving organization, we provide unmatched value, allowing you to maximize limited research and consulting budgets.

Action in Motion: Our cadre of experienced, skilled authorities and expert practitioners propels you forward, translating research and consulting into impactful implementation, a distinctive hallmark of UPCEA. Our team of current and former institutional leaders will support you, turning research and consulting into action.

Mission Alignment: Like you, our mission is to enhance and expand educational opportunities and outcomes for adult and other non-traditional learners. We share your values and work in partnership with you to advance access and excellence in education.

Other UPCEA Updates + Blogs

Convergence in Action: Building Strategic Credential Frameworks Through Collaboration

At Convergence 2025, a conversation unfolded that perfectly captured the spirit of the event—collaboration across boundaries, disciplines, and traditions to create something more unified and learner-centered. In Convergence in Action: Strategic Credential Framework Collaborations Across Campus, I had the pleasure of moderating a panel featuring Elizabeth Kerr and Molly McDermott-Fallon of the University of Cincinnati…

Read More

Don’t Bring a Brochure to a Robot Fight: Winning Page One and the AI Overview

Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…

Read More

Friday Focus: Nurture Your Career and Yourself

In celebration of National Distance Learning Week, UPCEA is highlighting key resources each day that showcase how online and professional education leaders continue to drive innovation, resilience, and transformation. It’s Friday—a perfect moment to pause, take a breath, and focus on you. Your career, your growth, and your well-being all deserve attention. UPCEA offers ways…

Read More

Future-Forward: Trends and Strategic Directions in Online and Professional Education

In celebration of National Distance Learning Week, UPCEA is highlighting key resources each day that showcase how online and professional education leaders continue to drive innovation, resilience, and transformation. Higher education is standing at the edge of rapid transformation, where the choices made today will define the universities of tomorrow. From shifting learner demographics and…

Read More

Online Leaders Have a Community — and It’s UPCEA

In celebration of National Distance Learning Week, UPCEA is highlighting key resources each day that showcase how online and professional education leaders continue to drive innovation, resilience, and transformation. Behind every successful online learning initiative is a strong community of leaders who share ideas, solve challenges, and push the field forward together. At UPCEA, that…

Read More

Data-Informed Decisions: Why You Need Data and What Data You Should Curate

In celebration of National Distance Learning Week, UPCEA is highlighting key resources each day that showcase how online and professional education leaders continue to drive innovation, resilience, and transformation. Data is the language of modern leadership. In an era of constrained resources and heightened accountability, online and professional education leaders can no longer rely on…

Read More

The Nation's Top Universities Choose UPCEA Research and Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.