Just as industry is primarily employing three generations of workers, Boomer, Generation X, and Millennial, it also employs three generations of marketers … the mass marketer, the target marketer, and now the digital marketer. Similarly, as Generation Z is making its presence known in the workforce, so is the analytical or automated marketer. Over the…
Read MoreDavid Packard, one of the founders of Hewlett Packard, once said “Marketing is too important to be left to the marketing department.” However, the inverse could also be true—that marketing should not be done without a marketing department. Effective marketing requires a strategic, data-driven approach; a team to manage it; a budget to support it;…
Read MoreProfessional, continuing and online (PCO) education units are facing a period of intense competition, but also of significant opportunity. A decade ago, PCO units and their institutions were in fear of launching unsuccessful online bachelor’s and graduate degrees. Ten years later, growth in the market has slowed and competition increased. With the economy now shifting…
Read MoreReflecting back upon the past two decades of higher education, much has changed. Millennials have fully exited the traditional higher education system with early Millennials quickly becoming managers and leaders of the companies or organizations they work for. Generation Z just saw its first major college graduating class. Both generations saw new ways and tools…
Read MoreOver the past four years, the higher education landscape has changed significantly as many institutions either added to their online degree portfolios in the form of professional master’s degrees or joined the movement to bring their traditionally campus-based programs online. Some have extended their already online expertise by developing Massive Open Online Courses (MOOCs) or…
Read MoreTrusted by the nation's top colleges and universities, UPCEA Research and Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in Online and Professional Continuing education - put them to work for you!
UPCEA Research and Consulting offers a variety of custom research and consulting options through an outcomes-focused pricing model. Find the option(s) that best suit your institution.
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Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.
Cost Effectiveness: As a nonprofit, member-serving organization, we provide unmatched value, allowing you to maximize limited research and consulting budgets.
Action in Motion: Our cadre of experienced, skilled authorities and expert practitioners propels you forward, translating research and consulting into impactful implementation, a distinctive hallmark of UPCEA. Our team of current and former institutional leaders will support you, turning research and consulting into action.
Mission Alignment: Like you, our mission is to enhance and expand educational opportunities and outcomes for adult and other non-traditional learners. We share your values and work in partnership with you to advance access and excellence in education.
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