Society has jeered Millennials (those born between 1981 and 1994 or roughly being between 22 and 37 years of age) for their differences, as opposed to appreciating their unique qualities and strengths. Many entered the economy after earning their bachelor’s degree only to find the economy in a recession and Baby Boomers (those born between…
Read MoreAccording to the U.S. Census, there are approximately 326 million people in the United States. In 2016, there were approximately 74 million Baby Boomers, those born between 1946 and 1964. At their peak, there was as many as 79 million in the U.S. To put things in perspective, Millennials, those born between 1981 and 1994,…
Read MoreJust as industry is primarily employing three generations of workers, Boomer, Generation X, and Millennial, it also employs three generations of marketers … the mass marketer, the target marketer, and now the digital marketer. Similarly, as Generation Z is making its presence known in the workforce, so is the analytical or automated marketer. Over the…
Read MoreDavid Packard, one of the founders of Hewlett Packard, once said “Marketing is too important to be left to the marketing department.” However, the inverse could also be true—that marketing should not be done without a marketing department. Effective marketing requires a strategic, data-driven approach; a team to manage it; a budget to support it;…
Read MoreProfessional, continuing and online (PCO) education units are facing a period of intense competition, but also of significant opportunity. A decade ago, PCO units and their institutions were in fear of launching unsuccessful online bachelor’s and graduate degrees. Ten years later, growth in the market has slowed and competition increased. With the economy now shifting…
Read MoreTrusted by the nation's top colleges and universities, UPCEA Research and Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in Online and Professional Continuing education - put them to work for you!
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