UPCEA Benchmarking Research & Consulting

Occupational Opportunity Model (OOM)

What are the occupational trends in your market area? Is your portfolio competitive enough? Are you aware of what market needs are not being met in your region? Do you have a way to rank order occupational priorities based on your institution’s ability to develop programs? Explore the best opportunities to expand into new programming for your institution.

The Occupational Opportunity Model (OOM) is designed to help institutions better understand their local marketplace and ensure that their current portfolio offerings are meeting the needs of the marketplace. This is a quantitative approach to help institutions identify potential future program offerings.

The OOM provides a way to rank order occupational priorities based on your institution’s ability to develop programs.

Objectives and Features

  • UPCEA developed the OOM to provide tangible data that can be used to aid in new program development. This model begins with occupational trends as its main input, as opposed to a programmatic focus used in the UPCEA Portfolio Decision-Making Model (PDMM).

 

  • To ensure the institution’s system is aligned with the marketplace, the top 200 occupations in the Private Research University primary region that had at least an entry-level education of an associate degree were selected for this model. This resulted with the OOM scoring and ranking these occupations.
  • The model uses current and projected occupational and educational statistics and then creates a score by comparing the statistical values. Occupations with higher scores represent a stronger potential market for an educational offering.
Occupational Opportunity Model (OOM) Consulting Icon

Pricing starts at $4,999

Typical time to completion: 4-6 Weeks

Testimonials

Johns Hopkins University

“UPCEA’s Center for Research and Strategy has been instrumental in helping us to launch new programs in the last few years. The Center’s staff combine sound market research techniques with deep understanding of the higher education community. The result is expert advice in areas related to market and program viability.”

- Dr. Kathleen Burke
Associate Dean, Advanced Academic Programs Krieger School of Arts and Sciences

Northwestern University

“UPCEA’s Center for Research and Strategy has been a go-to for my school for much of the past decade. Jim Fong and his team have provided us invaluable competitive impact analysis and have been a great partner in helping us envision possible markets, marketing strategies and the feasibility of new and successful programs.”

- Thomas F. Gibbons, J.D.
Dean, School of Professional Studies

North Carolina Agricultural and Technical State University

“Without hesitation, I turn to Jim Fong and the Center for Research and Strategy team for consultations. The custom program assessment services and trend data are a true benefit of my UPCEA membership.”

- Tonya B. Amankwatia, Ph.D.
Assistant Vice Provost, Distance Education and Extended Learning

 

Need timely, actionable recommendations on issues facing your online and professional education unit? Contact us today: [email protected] or call us at 202-659-3130.

 

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