UPCEA Benchmarking Research & Consulting

Online Asset Assessment (OAA)

The online environment is now the front door to an institution. Because of this, it is imperative that PCO units have an established online presence. The Online Asset Assessment (OAA) was designed to help PCO units better understand and accurately measure the presence and quality of their online assets. This is a quantitative approach in which weaknesses in a PCO website and active social media accounts can be identified and improvements then made.

The OAA examines 7 website-specific variables to better understand an institution’s online performance. These were chosen as they account for the user’s experience on the platform. The OAA examines 5 social media-specific variables to better understand an institution’s online performance. These were chosen as they account for the user’s experience on their active platforms. Scores are then normalized to a scale of 100%. One of the added values of this product is it allows a PCO unit to directly compare itself against its peers as over 70 OAAs have been run by UPCEA.

UPCEA can also examine this from an institution's portfolio perspective, beginning with a credential and exploring how it may plug into a potential pathway. This can result in the development of new programming as UPCEA identifies holes within an institution's portfolio.

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Pricing starts at $2,500

Typical time to completion: 2-3 Weeks

Testimonials

Johns Hopkins University

“UPCEA’s Center for Research and Strategy has been instrumental in helping us to launch new programs in the last few years. The Center’s staff combine sound market research techniques with deep understanding of the higher education community. The result is expert advice in areas related to market and program viability.”

- Dr. Kathleen Burke
Associate Dean, Advanced Academic Programs Krieger School of Arts and Sciences

Northwestern University

“UPCEA’s Center for Research and Strategy has been a go-to for my school for much of the past decade. Jim Fong and his team have provided us invaluable competitive impact analysis and have been a great partner in helping us envision possible markets, marketing strategies and the feasibility of new and successful programs.”

- Thomas F. Gibbons, J.D.
Dean, School of Professional Studies

North Carolina Agricultural and Technical State University

“Without hesitation, I turn to Jim Fong and the Center for Research and Strategy team for consultations. The custom program assessment services and trend data are a true benefit of my UPCEA membership.”

- Tonya B. Amankwatia, Ph.D.
Assistant Vice Provost, Distance Education and Extended Learning

 

Need timely, actionable recommendations on issues facing your online and professional education unit? Contact us today: [email protected] or call us at 202-659-3130.

 

Second Opinion—Free Consulting Service for Members!

Seeking timely, expert advice—or, a "second opinion?" Our lead consultants are available to provide brief, rapid responses for members who have questions about all aspects of professional, continuing, and online education programs and strategy. Members can request a thirty-minute phone consultation free of charge.

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