UPCEA Benchmarking Research & Consulting

Enrollment Process Review

How effective is your enrollment funnel? How does it compare to your peers? Do you know where you are converting or losing your leads and why? UPCEA can help you engage your leads at the right time with the right information.

Let's say you’ve developed strong programs and have driven traffic to your websites. Have you mapped out your enrollment process and created outcomes and objectives at each critical stage? Are you engaging the inquirer at the right time with the right information. How well are your technology and human elements performing in the enrollment and inquiry process? We can help!

The enrollment review process provides an institution with an unbiased view of the top of their enrollment funnel. UPCEA would typically conduct a whiteboard exercise with a client in which their current enrollment processes are discussed. UPCEA will also begin to pose as inquirers for a given program or series of programs. The scope of the project can be expanded to include competing institutions as well. Additionally, UPCEA has developed a database of inquiry response times to compare average time, median time, same day responses, etc. UPCEA would also compare the institution's request for information form, if it has one, to best practices identified by UPCEA.

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Pricing starts at $7,500

Typical time to completion: 4-6 Weeks

Testimonials

Johns Hopkins University

“UPCEA’s Center for Research and Strategy has been instrumental in helping us to launch new programs in the last few years. The Center’s staff combine sound market research techniques with deep understanding of the higher education community. The result is expert advice in areas related to market and program viability.”

- Dr. Kathleen Burke
Associate Dean, Advanced Academic Programs Krieger School of Arts and Sciences

Northwestern University

“UPCEA’s Center for Research and Strategy has been a go-to for my school for much of the past decade. Jim Fong and his team have provided us invaluable competitive impact analysis and have been a great partner in helping us envision possible markets, marketing strategies and the feasibility of new and successful programs.”

- Thomas F. Gibbons, J.D.
Dean, School of Professional Studies

North Carolina Agricultural and Technical State University

“Without hesitation, I turn to Jim Fong and the Center for Research and Strategy team for consultations. The custom program assessment services and trend data are a true benefit of my UPCEA membership.”

- Tonya B. Amankwatia, Ph.D.
Assistant Vice Provost, Distance Education and Extended Learning

 

Need timely, actionable recommendations on issues facing your online and professional education unit? Contact us today: [email protected] or call us at 202-659-3130.

 

Second Opinion—Free Consulting Service for Members!

Seeking timely, expert advice—or, a "second opinion?" Our lead consultants are available to provide brief, rapid responses for members who have questions about all aspects of professional, continuing, and online education programs and strategy. Members can request a thirty-minute phone consultation free of charge.

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