Webinar (July 11): Designing Extended Education Programs and Marketing to Meet the Needs of the Corporate Market
Jointly hosted by the Community and Economic Engagement & Marketing, Enrollment, and Student Services Networks
Programming and marketing for the corporate market need to be done differently than for open enrollment programs. This webinar will examine successful examples from the UC Irvine corporate programming and outreach and a survey of best practices derived from MindMax’s experience with many institutions.
Moderator:
Chris Nicholson, Assistant Dean, Enrollment, Marketing and Partnerships, University of Denver
Panelists:
Gary Matkin, Dean, Continuing Education/Vice Provost, Career Pathways, University of California Irvine
Lee Maxey, CEO, MindMax
Other UPCEA Updates + Blogs
New Report Reveals 61% of Higher Education Leaders Believe Continuing Education Units are Undervalued Compared to Traditional Departments
The 2024 State of Continuing Education study focused on institutions’ online and professional continuing education units program offerings, institutional support…
Read MoreUPCEA and Search Influence Higher Ed Marketing Metrics Research Report: What Gets Measured Gets Managed
With the beginning of the “demographic cliff” upon higher education, college and university leaders need to rethink their institutional strategies.…
Read More
Get Involved with UPCEA
Professional development isn't just about attending sessions. Get involved with UPCEA to meet members from other institutions, share the great work your institution is doing, and hone your own skills. From submitting a session proposal for a conference or an article for a publication to serving as a volunteer on a conference planning committee, there are as many ways to engage with us!
